Using Email to Enhance Your Brand
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Presentation given at EMSA Conference, Gold Coast, Australia - 7 November 2008
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Using Email to Enhance Your Brand
- 1. Using email to enhance your brand Presented by Peter Luetjens – Interactive Strategist, BCM
- 7. What do consumers look for in a brand? Are you already seeing how email impacts on these things?
- 8. The role of email in branding
- 9. Interlink
- 14. Unique benefit of email - relationship
- 25. Add value
- 30. EMSA 2008 - Australia’s Only Dedicated Email Marketing Summit November 6 th – 7 th , Royal Pines Resort, Gold Coast
- 32. The future Substantial Person-to-Person Communication Email Broadcast Twitter, Blogs Discussion Forum, Blogs Business Events, CRM
- 33. http://www.internetevolution.com/ "Which medium do you foresee as your primary mode of communication and messaging on the Internet in five years?" How will you interlink with new communication tools?
- 34. http://www.internetevolution.com/ Messaging Preference by Age Group Are you prepared for the mobile revolution?