Taking our inspiration from the world of jazz, BCM's 'Jazztopia' presentation shows ways marketers can be more prepared, agile, responsive and 'bebop' - to operate more fluidly and with more flexibility as demanded by today's consumer.

1. join the conversation #bcmwhatnext

3. Improv
Your Marketing

7. Marketers are organised like a classical
orchestra in a jazz age

8. Jazz Secrets

9. Jazz Secret 1
Preparation not planning

10. “Planning is making decisions early
while preparing develops the ability to
make decisions as late as possible.”
Carl Stormer
Marketing Guru

11. Jazz Secret 2
Democratisation

12. If one team member misses a note...
it is an opportunity to create
something new.

13. “There is a way of playing safe…
and there is the way I like to play…
where you are going to take a chance
on making mistakes in order to create
something you haven’t created before”
Dave Brubeck

14. Jazz Secret 3
Agility

15. “Jazz is restless.
It won’t stay put and it never will.”
J.J. Johnson

16. Campaign
Planning
Brand
Story

17. Real Time
Marketing

18. RTM IS STORYTELLING
DRIVEN BY INSTANTANEOUS
INSIGHTS
What do people
care about now?
+
NARRATIVES
What do they want
to see, hear, read
or do now?
+
DELIVERY
Where and to
what will they be
most receptive?

19. Relevant
Switched On
Fast

20. 90%
Speed is the top
expectation for
customer response
Source: The Self Serve Economy April 2013

21. 55%
Facebook
55%
WITHIN 4 HOURS
Twitter
44%
Website
35%
Email
Source: The Self Serve Economy 2013

22. Multi-Screen Life

23. 1. RTM Brand Content
2. RTM Brand Experiences
3. RTM Customer Response

24. 1.
RTM
Brand
Content

25. 78%
Consumers believe organisations
providing custom content are
interested in building good
relationships with their customers
61%
Consumers are more likely to buy
from a company that delivers
custom content
130%
People under 25 are 130% more
likely to believe branded content
makes a brand more appealing
Sources: Custom Content Council 2012
Walk a Mile Research 2013

26. Think
Multi-Dimensional
PAID
OWNED
EARNED

27. Think
like a Newsroom

28. Think
Disposable Content

29. Anchorman

30. Starbucks Come Together

33. Think
No Interruptions

34. The Rise
of Native
Advertising

35. High Quality
Non Interruptive
Content
In-Stream

36. Coca-Cola

37. Michael Kors

38. Maybelline

39. Think
Real Time Engagement

40. Dodge Durango

41. Dodge Durango

42. Chevy Game Time

43. SingTel’s #Need4GSpeed

44. Conversation
Trends
Ideal
Content Audience
Brand
Story
Interest

45. 2.
RTM
Brand
Experiences

46. Source: Golin Harris 2013

47. Adobe Photoshop Live

48. Virgin Trains

49. REDOUTE Live Weather

50. 3.
RTM
Customer
Response

52. Bodyform

53. Bodyform

54. Smart Car USA

55. Smart Car USA

56. Dodge Durango

57. Dodge Durango Response

58. 83%
Marketers globally
are gearing up for
real time marketing
Source: Infograph Targeting Solutions 2013

59. Are
YOU
Ready?

60. Be
Agile
Be
Responsive
Be
Bebop
Prepared

61. join the conversation #bcmwhatnext

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