'App To The Future' addresses the rise of the connected device and the use of apps to access information. It highlights the trends for marketers to consider as consumers adopt this technology and demonstrates BCM's strategic tool for analysing the suitability of an app for your brand.

6. Connected devices
Apps
Impact on brands
How to

8. iPad is just one type of connected device.
There are many others

9. App examples

14. Source: Morgan Stanley
5b
The rapid rise of the
connected device
1b
100m
10m
1m Mobile phone/
Desktop PC
Mini computer Desktop PC internet Connected devices
Mainframe computer 1980 1990 2000 2010
1960

15. Their rise

16. 2010
2010 2020
World population World population
6.9 b 8b
5b
Connected
devices
22
Connected
b
devices

17. 22 b
connected devices
?
6 b 2.5 b 1.1 12.4b b
Smart phones Digital TVs Cars Other

18. Smart phones are leading the way
for connected devices

19. Phone ownership
54
Smart
%
phones
Source: Nielsen Report

20. 40% access
the web more
on their mobile
phone
Source: Nielsen Digital Marketing Outlook 2010

24. 80% of mobile
data volume
via apps
Source: Zoken Finland

25. 4 b
apps downloaded from the Apple store
in last two and half years

30. 225,000
apps available from Apple

31. 70,000
5,000 2,800
2,000 1,000

32. 2010 2015
4 b apps 25 b apps

33. Connected devices will dominate
Rapid shift from desktop
Most content via apps

38. Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

41. Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

44. Top 10 locations
for accessing mobile internet
Source: The Nielsen Company 2010

54. updated
image to
come

55. Mobile Internet Revenue Mix
Mobile devices Desktop
95 5 %
Paid services
%
Advertising
60 40 %
Paid services Advertising
%
Source: Nielsen Research

56. The average user spends on apps

62. Expect brands to Expect apps to be
have applications easier to use

64. TM

65. Relevance

68. Affordability

73. Integration

76. Superiority

79. Enjoyment

84. bcm.com.au