Avenium Consulting is a French consulting firm with 17 consultants specializing in intellectual property management and strategy. The firm takes a triple approach of patents, technology, and markets. It serves clients in innovation across multiple industries and was co-founded by the European IPT Alliance network. Located in Grenoble, Avenium is a subsidiary of CEA Investissement.
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Avenium Consulting
1. Services in intellectual property
management and strategy
Benoit Chevalier, IP consultant
February, 2012
Avenium Consulting, SA with a board of directors and a supervisory board with a capital of €100.320,94 - SIRET : 510 717 929 00028
Grenoble
Head office : MINATEC - 3 parvis Louis Néel - 38054 Grenoble Cedex 9 – www.avenium-consulting.com
2. Avenium: key facts
17 consultants with
triple approach
Consulting company in patent/technology/market
management and strategy
for intellectual property
Multi area
team
actors of
Serving all
Co-founder of the European
innovation
IPT Alliance network
Located in Grenoble in the
international innovation Campus
of Minatec
Subsidiary of CEA
via CEA Investissement
Benoit Chevalier – February, 2012
3. Our proposal
IP assets
Cost Opportunities
IP
strategy
Process
Risks
Benoit Chevalier – February, 2012
4. IP diagnostic & IP Landscape
IP Landscape
■ Establish an exhaustive IP data base in the
technological field
■ Organize database by
product/market/technological solution …
■ Analyze the landscape:
► Emerging technologies…
IP Diagnostic ►
►
Key patents
Competitors IP Strategy
► Opportunities for new patent filing
► Crowded areas
■ Understand the company/BU strategy
► …
■ Realize a detailed « technology/application » ■ Identify opportunities and strengths
segmentation of the patents portfolio
■ Compare company/BU strategy with the
current IP situation
■ Identify strengths and weaknesses
Benoit Chevalier – February, 2012
5. IP Strategy
IP Strategy
■ SWOT analysis of the situation based on the
IP diagnostic and IP Landscape
■ Advices
► In/out licensing
► Market repositioning
► Threats (FTO)
► Partnership
► Patent filing strategy
► Publications
► IP management system
► Key performance indicators
► Competitors' Survey
► …
Benoit Chevalier – February, 2012
6. IP Management
IP Management Platform
■ Define specifications
■ Select the right management system
■ Integrate data
■ Update data: IP Landscape and company
patent portfolio
KPI
Key Performance Indicator
■ Select indicators in relation with the
company strategy
■ Define components of each indicator
■ Implement KPI:
► Short term
► Long term
► Internal use
► …
Benoit Chevalier – February, 2012
7. IP Valuation and Licensing
IP Licensing
■ Draft promotional documentation
■ Identify and select targets
■ Canvass until identification of an interest
■ Qualify Prospects
■ Negotiate
IP Valuation
■ Collection and estimation of economic
parameters
■ Selection of the adapted method to conduct
the valuation
■ Value of the technology
Benoit Chevalier – February, 2012
