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Are you Trained for a Library 
Transaction with an Animal? It 
   Happens in Second Life
                                  Brian Gray
              (Brian Garfield in Second Life)
           Case Western Reserve University
                             bcg8@case.edu




                         ALAO Annual 2007
                          October 25, 2007
What is Second Life?
• 3-D virtual metaverse entirely built
  and owned by its residents
• Began as 64 acres in 2003
• Today, 65,000 acres & growing
  rapidly
• Fully-integrated economy - Linden
  Dollar Exchange
• Linden Lab – Support &
  development
Metaverse (According to Wikipedia)
    • From Neal Stephenson’s 1992 novel
      Snow Crash
    • Widely used to describe the vision behind
      current work on fully immersive 3D virtual
      spaces
    • Environments where humans interact (as
      avatars) with each other (socially and
      economically) and with software agents
      in a cyber space, that uses the metaphor
      of the real world, but without its physical
      limitations.
Alternatives to SL
•   World of Warcraft (WoW)
•   Sims
•   There
•   Entropia Universe
•   Active Worlds
•   Home on Playstation 3
http://secondlife.com
PC Minimum System
      Requirements
• Internet Connection: Cable or DSL
• Operating System: Windows XP (Service Pack
  2)
   – OR Windows 2000 (Service Pack 4)
   – NOTE: Second Life does NOT currently support
     Windows Vista
• Computer Processor: 800MHz Pentium III or
  Athlon, or better
• Computer Memory: 256MB or better
• Video/Graphics Card: nVidia GeForce 2,
  GeForce 4mx, or better
   – OR ATI Radeon 8500, 9250, or better
I wish someone told me…
 • Pacific Standard Time (SL Time)
 • Complete tutorials for new members
 • Downtime on Wednesdays
 • “Friend” people or keep track of
   names, as appearances change
 • For classroom settings, have people
   join before class – Multiple account
   creations all at once can lock down
   an IP temporarily
LindeX Market
Data

      Monthly Spending by Amount (2007 May)
      Transaction Size                             Residents
      1 - 500 L$                                       129,593
      501 - 2,000 L$                                    45,300
      2001 - 5,000 L$                                   37,592
      5,001 - 10,000 L$                                 23,273
      10,001 - 50,000 L$                                38,995
                                          $3700+
      50,001 - 100,000 L$                                8,793
      100,001 - 500,000 L$                               7,760
      500,001 - 1,000,000 L$                               962
      Over 1,000,000 L$                                    834
      Total Customers Spending Money In-World          293,102
Retain ALL IP Rights
Linden Lab's Terms of Service agreement
recognizes Residents' right to retain full
intellectual property protection for the digital
content they create in Second Life,
including avatar characters, clothing,
scripts, textures, objects and designs. This
right is enforceable and applicable both in-
world and offline, both for non-profit and
commercial ventures. You create it, you
own it – and it's yours to do with as you
please.
Ohio University Without Boundaries




                       http://www.ouwb.ohiou.edu/
Ohio University Video on SL



PLAY MOVIE




             http://www.youtube.com/watch?v=aFuNFRie8wA (2:33 length)
Avatars – Who do you want to
            be?
Dress for the Moment
Video Tutorials:
https://wiki.secondlife.com/wiki/Video_Tutorials
Example: http://youtube.com/watch?v=N787M2WOb24
          Building with Prims (21 seconds)




                         PLAY MOVIE
Recreating or Redesigning
Virtual Recruiting




           http://admission.case.edu/secondlife.asp
CWRU Promotes Dorms
Try Before You Buy
Kelvin Smith Library (CWRU)
SL Library 2.0
• Alliance Library System
  – one of nine regional library systems in
    Illinois with over 250 member libraries
    of all types
• Public Blog: http://infoisland.org/
• “Behind the Scenes” Blog:
  http://infoisland.org/drupal/
• Best Overview:
  http://infoisland.org/drupal/reference/SL_ready_ref
• InfoIsland 1
  – Libraries, Alliance Library System building,
    ICT, WorldBridges, TechSoup
• InfoIsland 2
  – Science Center, Fireball Express, Museums,
    Galleries and more...
• Consumer Health Island
  – Medical and Health Care Information
• Cybrary City
  – InfoIsland's community of individual libraries.
• Cybrary City 2
  – The expanded library community.
• EduIsland
  – InfoIsland's community of educators.
• Imagination Island
  – Rachelville comprises half this island with
    resources for children's literature, beautiful
    gardens and a maze.
• Vendor Village (coming soon).
• Arts/ALA Island
  – Arts - Coming soon a Grand Opera House
    where there will be performances of opera,
    music, plays and more.
  – American Library Association - InfoIsland will
    soon be welcoming the American Library
    Association.
• Commonwealth Island
  – Commonspace for Organization
• Echoditto
  – An event center for progressive web political
    and environmental organizations.
Second Life Library:
Info Island I, Cybrary City, etc.




   By HVX Silverstar
   http://www.flickr.com/photos/photolibraries/
     511035937/in/pool-secondlifelibrary/
Renaissance Island




    By HVX Silverstar
    http://www.flickr.com/photos/photolibraries/
       527404571/in/pool-secondlifelibrary/
Info Island, by avatar Rik Riel
http://www.youtube.com/watch?v=jTQkzfz5osQ
                 (3:22 length)



PLAY MOVIE
Collaboration Takes New
         Format
Online Presentations
          Example:
          Presentation by R.
          David Lankes, PhD, is
          Director of the
          Information Institute of
          Syracuse (IIS) and an
          Associate Professor
          at Syracuse
          University’s School of
          Information Studies
               http://quartz.syr.edu/rdlankes/blog/
Socialize Online
Deep Sea Marine Aquarium
    & Sea-Life Centre
Second Life Science Center
International Spaceflight
        Museum
Nature Publishing Group's Island:
        Eukaryotic Cell
New Course: Virtual World
Librarianship - Your Second Life
   • University of Illinois at Urbana-
     Champaign, The Graduate School
     of Library and Information Science,
     & Illinois Alliance Library System
   • Six 2-hour synchronous sessions
     will meet online in Second Life

   http://www.lis.uiuc.edu/programs/cpd/Second_Life.html
San Jose State University's School
 of Library & Information Science
     http://www.youtube.com/watch?v=ADE0VSffgis
                       (4:09 length)




                     PLAY MOVIE
Mukwa Dibou (ALA President-Elect, Loriene Roy)
   and Jeremy Kemp (arriving) on SJSU sim
  chatting with SJSU students and librarians.




            http://www.flickr.com/photos/photolibraries/511014362/in/
            pool-secondlifelibrary/
Owning Land
• Islands are priced at US$1,675 for
  65,536 square meters (about 16 acres).
  Monthly land fees for maintenance are
  US$295.
• Offer a 50% discount to verified real
  world educators and academic
  institutions (e.g., universities/schools) or
  501(c)3 non-profit organizations that will
  be using the regions to support their
  organization's official work.
• Smaller “pieces” for less money
Brand Map of Second Life:
http://www.kzero.co.uk/blog/?p=430
Avatar Academics, UCLA Magazine
             (4/07)
   • Esther Grassian, an information literacy
     outreach coordinator at UCLA's College
     Library; her avatar - Alexandria Knight.
   • “Ball State University's students discuss
     their assignments on SL”
   • “Students of a Pepperdine University
     distance-learning course meet every
     fortnight to learn, as well as explore, what
     it's like to be part of an online
     community.”
      http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
Avatar Academics,
   UCLA Magazine (4/07)
         “Charles Reed, California State
  University’s chancellor, recently said at
an education and research conference in
        San Francisco that he would like
 students to telecommute more, meeting
  with faculty and peers one day a week
     on campus and using the rest of the
  work week exploring virtual worlds and
    downloading information to complete
                       their course work.”

   http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
Avatar Academics,
   UCLA Magazine (4/07)
• Last fall, Harvard University offered its
  first course on SL - quot;CyberOne: Law in
  the Court of Public Opinion“
• 40 students (50 more in physical class)
• “Professor Charles Nesson, who taught
  the course in the real world, and his
  daughter, Rebecca, a computer
  scientist at Harvard and instructor at the
  university's Extension School, who
  conducted CyberOne in SL”

   http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
Educators Explore 'Second Life‘
      Online (CNN.com)
   • “The three-dimensional virtual world makes
     it possible for students taking a distance
     course to develop a real sense of
     community, said Rebecca Nesson.”
   • “Most people think online learning doesn't
     require participation or engagement with
     course material, he said. But in quot;Second
     Lifequot; there's real-time interaction, which
     means students need to engage in the
     discussion -- much as if they were sitting in
     a brick and mortar classroom.”

            http://www.cnn.com/2006/TECH/11/13/second.life.university/
Educators Explore 'Second Life‘
      Online (CNN.com)
   • “While it remains to be seen how much of an
     impact quot;Second Lifequot; will have in the long run,
     there is immense interest within the
     educational community to find ways to
     harness its potential, said Mechthild Schmidt,
     a professor at NYU-McGhee, a division of the
     School of Continuing and Professional
     Studies.”
   • “Schmidt, who learned about quot;Second Lifequot;
     from her teenage son, integrated the virtual
     world into a course she teaches on digital
     communication to give students a new avenue
     for collaboration.”
            http://www.cnn.com/2006/TECH/11/13/second.life.university/
Activities within SL
•   Collaboration
•   Streaming real time events
•   Art shows
•   Book discussions
•   Office hours
•   Social
•   Conference & poster presentations
Uses of SL
•   Create movies (Machinima)
•   Create tutorials
•   Alternative to architect or consultant
•   Experimentation before the “real”
•   Stage setting or directions
•   3-D educational objects
•   Brainstorming
Negative Comments to Expect
   •   Only a game
   •   Diversion
   •   Only trying to be edgy
   •   Waste of time
   •   Lets do “first” life better instead
   •   Fantasy, Fake
   •   Unprofessional
   •   Porn, Gambling
Signs of Growth & Acceptance
   • Sweden to set up embassy in
     Second Life
   • ALA Washington Opens Virtual
     Office
   • Reuters has dedicated SL reporter
• Teen Second Life:
  http://teen.secondlife.com/
• Eye4You Alliance Island is
  sponsored by the Alliance Library
  System, PLCMC and SirsiDynix:
 http://www.eye4youalliance.youthtech.info/
More Education
• http://secondlife.com/education/
  – SL Education Mailing List (SLED)
  – Global Kids videos
• Proceedings of the SL Education
  Workshop at the Second Life Community
  Convention, San Francisco, August 20th,
  2006
  – http://secondlife.com/businesseducation/
    education/slcc2006-proceedings.pdf
More Education
• Second Life Best Practices in
  Education: Teaching, Learning, and
  Research 2007 International
  Conference
  – http://slbestpractices2007.wikispaces.com/
• SL Blog, Education Category
  – http://blog.secondlife.com/tag/education/
Print Resources
Recent Changes or Coming Soon
   • SL was chat based with sound
     effects and streaming media
   • Voice is newest edition (optional)
     – Works good for small group
       discussions
     – Is directional (i.e. things get louder as
       you approach)
   • People are exploring crossovers
     with other virtual platforms
Extras: Librarians in Action
By HVXSilverstar
Librarians of Second Life: Part 1
http://www.youtube.com/watch?v=
  9fYnplBHSpo
(4:50 length)
                   PLAY MOVIE
Extras: Librarians in Action
By HVXSilverstar
Librarians of Second Life: Part 2
http://www.youtube.com/watch?v=
  SYHcXsaQdv4
(5:24 length)
                     PLAY MOVIE
Are you Trained for a Library
Transaction with an Animal? It
   Happens in Second Life
                                      Brian Gray
                  (Brian Garfield in Second Life)
               Case Western Reserve University
                                 bcg8@case.edu
        http://www.squidoo.com/library2point0/
                 http://www.slideshare.net/bcg8



                                ALAO Annual 2007
                                 October 25, 2007

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Are you trained for a library transaction with an animal? It happens in Second Life.

  • 1. Are you Trained for a Library  Transaction with an Animal? It  Happens in Second Life Brian Gray (Brian Garfield in Second Life) Case Western Reserve University bcg8@case.edu ALAO Annual 2007 October 25, 2007
  • 2. What is Second Life? • 3-D virtual metaverse entirely built and owned by its residents • Began as 64 acres in 2003 • Today, 65,000 acres & growing rapidly • Fully-integrated economy - Linden Dollar Exchange • Linden Lab – Support & development
  • 3. Metaverse (According to Wikipedia) • From Neal Stephenson’s 1992 novel Snow Crash • Widely used to describe the vision behind current work on fully immersive 3D virtual spaces • Environments where humans interact (as avatars) with each other (socially and economically) and with software agents in a cyber space, that uses the metaphor of the real world, but without its physical limitations.
  • 4. Alternatives to SL • World of Warcraft (WoW) • Sims • There • Entropia Universe • Active Worlds • Home on Playstation 3
  • 6. PC Minimum System Requirements • Internet Connection: Cable or DSL • Operating System: Windows XP (Service Pack 2) – OR Windows 2000 (Service Pack 4) – NOTE: Second Life does NOT currently support Windows Vista • Computer Processor: 800MHz Pentium III or Athlon, or better • Computer Memory: 256MB or better • Video/Graphics Card: nVidia GeForce 2, GeForce 4mx, or better – OR ATI Radeon 8500, 9250, or better
  • 7. I wish someone told me… • Pacific Standard Time (SL Time) • Complete tutorials for new members • Downtime on Wednesdays • “Friend” people or keep track of names, as appearances change • For classroom settings, have people join before class – Multiple account creations all at once can lock down an IP temporarily
  • 8. LindeX Market Data Monthly Spending by Amount (2007 May) Transaction Size Residents 1 - 500 L$ 129,593 501 - 2,000 L$ 45,300 2001 - 5,000 L$ 37,592 5,001 - 10,000 L$ 23,273 10,001 - 50,000 L$ 38,995 $3700+ 50,001 - 100,000 L$ 8,793 100,001 - 500,000 L$ 7,760 500,001 - 1,000,000 L$ 962 Over 1,000,000 L$ 834 Total Customers Spending Money In-World 293,102
  • 9. Retain ALL IP Rights Linden Lab's Terms of Service agreement recognizes Residents' right to retain full intellectual property protection for the digital content they create in Second Life, including avatar characters, clothing, scripts, textures, objects and designs. This right is enforceable and applicable both in- world and offline, both for non-profit and commercial ventures. You create it, you own it – and it's yours to do with as you please.
  • 10.
  • 11. Ohio University Without Boundaries http://www.ouwb.ohiou.edu/
  • 12. Ohio University Video on SL PLAY MOVIE http://www.youtube.com/watch?v=aFuNFRie8wA (2:33 length)
  • 13. Avatars – Who do you want to be?
  • 14. Dress for the Moment
  • 17. Virtual Recruiting http://admission.case.edu/secondlife.asp
  • 21. SL Library 2.0 • Alliance Library System – one of nine regional library systems in Illinois with over 250 member libraries of all types • Public Blog: http://infoisland.org/ • “Behind the Scenes” Blog: http://infoisland.org/drupal/ • Best Overview: http://infoisland.org/drupal/reference/SL_ready_ref
  • 22. • InfoIsland 1 – Libraries, Alliance Library System building, ICT, WorldBridges, TechSoup • InfoIsland 2 – Science Center, Fireball Express, Museums, Galleries and more... • Consumer Health Island – Medical and Health Care Information • Cybrary City – InfoIsland's community of individual libraries. • Cybrary City 2 – The expanded library community. • EduIsland – InfoIsland's community of educators.
  • 23. • Imagination Island – Rachelville comprises half this island with resources for children's literature, beautiful gardens and a maze. • Vendor Village (coming soon). • Arts/ALA Island – Arts - Coming soon a Grand Opera House where there will be performances of opera, music, plays and more. – American Library Association - InfoIsland will soon be welcoming the American Library Association. • Commonwealth Island – Commonspace for Organization • Echoditto – An event center for progressive web political and environmental organizations.
  • 24. Second Life Library: Info Island I, Cybrary City, etc. By HVX Silverstar http://www.flickr.com/photos/photolibraries/ 511035937/in/pool-secondlifelibrary/
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. Renaissance Island By HVX Silverstar http://www.flickr.com/photos/photolibraries/ 527404571/in/pool-secondlifelibrary/
  • 33. Info Island, by avatar Rik Riel http://www.youtube.com/watch?v=jTQkzfz5osQ (3:22 length) PLAY MOVIE
  • 35. Online Presentations Example: Presentation by R. David Lankes, PhD, is Director of the Information Institute of Syracuse (IIS) and an Associate Professor at Syracuse University’s School of Information Studies http://quartz.syr.edu/rdlankes/blog/
  • 37. Deep Sea Marine Aquarium & Sea-Life Centre
  • 40. Nature Publishing Group's Island: Eukaryotic Cell
  • 41. New Course: Virtual World Librarianship - Your Second Life • University of Illinois at Urbana- Champaign, The Graduate School of Library and Information Science, & Illinois Alliance Library System • Six 2-hour synchronous sessions will meet online in Second Life http://www.lis.uiuc.edu/programs/cpd/Second_Life.html
  • 42. San Jose State University's School of Library & Information Science http://www.youtube.com/watch?v=ADE0VSffgis (4:09 length) PLAY MOVIE
  • 43. Mukwa Dibou (ALA President-Elect, Loriene Roy) and Jeremy Kemp (arriving) on SJSU sim chatting with SJSU students and librarians. http://www.flickr.com/photos/photolibraries/511014362/in/ pool-secondlifelibrary/
  • 44. Owning Land • Islands are priced at US$1,675 for 65,536 square meters (about 16 acres). Monthly land fees for maintenance are US$295. • Offer a 50% discount to verified real world educators and academic institutions (e.g., universities/schools) or 501(c)3 non-profit organizations that will be using the regions to support their organization's official work. • Smaller “pieces” for less money
  • 45. Brand Map of Second Life: http://www.kzero.co.uk/blog/?p=430
  • 46. Avatar Academics, UCLA Magazine (4/07) • Esther Grassian, an information literacy outreach coordinator at UCLA's College Library; her avatar - Alexandria Knight. • “Ball State University's students discuss their assignments on SL” • “Students of a Pepperdine University distance-learning course meet every fortnight to learn, as well as explore, what it's like to be part of an online community.” http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
  • 47. Avatar Academics, UCLA Magazine (4/07) “Charles Reed, California State University’s chancellor, recently said at an education and research conference in San Francisco that he would like students to telecommute more, meeting with faculty and peers one day a week on campus and using the rest of the work week exploring virtual worlds and downloading information to complete their course work.” http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
  • 48. Avatar Academics, UCLA Magazine (4/07) • Last fall, Harvard University offered its first course on SL - quot;CyberOne: Law in the Court of Public Opinion“ • 40 students (50 more in physical class) • “Professor Charles Nesson, who taught the course in the real world, and his daughter, Rebecca, a computer scientist at Harvard and instructor at the university's Extension School, who conducted CyberOne in SL” http://www.magazine.ucla.edu/features/second‐life_virtual‐classroom/
  • 49. Educators Explore 'Second Life‘ Online (CNN.com) • “The three-dimensional virtual world makes it possible for students taking a distance course to develop a real sense of community, said Rebecca Nesson.” • “Most people think online learning doesn't require participation or engagement with course material, he said. But in quot;Second Lifequot; there's real-time interaction, which means students need to engage in the discussion -- much as if they were sitting in a brick and mortar classroom.” http://www.cnn.com/2006/TECH/11/13/second.life.university/
  • 50. Educators Explore 'Second Life‘ Online (CNN.com) • “While it remains to be seen how much of an impact quot;Second Lifequot; will have in the long run, there is immense interest within the educational community to find ways to harness its potential, said Mechthild Schmidt, a professor at NYU-McGhee, a division of the School of Continuing and Professional Studies.” • “Schmidt, who learned about quot;Second Lifequot; from her teenage son, integrated the virtual world into a course she teaches on digital communication to give students a new avenue for collaboration.” http://www.cnn.com/2006/TECH/11/13/second.life.university/
  • 51. Activities within SL • Collaboration • Streaming real time events • Art shows • Book discussions • Office hours • Social • Conference & poster presentations
  • 52. Uses of SL • Create movies (Machinima) • Create tutorials • Alternative to architect or consultant • Experimentation before the “real” • Stage setting or directions • 3-D educational objects • Brainstorming
  • 53. Negative Comments to Expect • Only a game • Diversion • Only trying to be edgy • Waste of time • Lets do “first” life better instead • Fantasy, Fake • Unprofessional • Porn, Gambling
  • 54. Signs of Growth & Acceptance • Sweden to set up embassy in Second Life • ALA Washington Opens Virtual Office • Reuters has dedicated SL reporter
  • 55. • Teen Second Life: http://teen.secondlife.com/ • Eye4You Alliance Island is sponsored by the Alliance Library System, PLCMC and SirsiDynix: http://www.eye4youalliance.youthtech.info/
  • 56. More Education • http://secondlife.com/education/ – SL Education Mailing List (SLED) – Global Kids videos • Proceedings of the SL Education Workshop at the Second Life Community Convention, San Francisco, August 20th, 2006 – http://secondlife.com/businesseducation/ education/slcc2006-proceedings.pdf
  • 57. More Education • Second Life Best Practices in Education: Teaching, Learning, and Research 2007 International Conference – http://slbestpractices2007.wikispaces.com/ • SL Blog, Education Category – http://blog.secondlife.com/tag/education/
  • 59. Recent Changes or Coming Soon • SL was chat based with sound effects and streaming media • Voice is newest edition (optional) – Works good for small group discussions – Is directional (i.e. things get louder as you approach) • People are exploring crossovers with other virtual platforms
  • 60. Extras: Librarians in Action By HVXSilverstar Librarians of Second Life: Part 1 http://www.youtube.com/watch?v= 9fYnplBHSpo (4:50 length) PLAY MOVIE
  • 61. Extras: Librarians in Action By HVXSilverstar Librarians of Second Life: Part 2 http://www.youtube.com/watch?v= SYHcXsaQdv4 (5:24 length) PLAY MOVIE
  • 62. Are you Trained for a Library Transaction with an Animal? It Happens in Second Life Brian Gray (Brian Garfield in Second Life) Case Western Reserve University bcg8@case.edu http://www.squidoo.com/library2point0/ http://www.slideshare.net/bcg8 ALAO Annual 2007 October 25, 2007