My presentation at the Social Media Plus Conference in Philadelphia on May 25.

1. The Future of Staffing is Social Brian Cavoli

2. Recruitment is Changing “ In 2010, the pace of literally everything will continue to increase, leading to 12 months of insane competition, endless labor churn, and boundless opportunity” Source: Dr John Sullivan, ERE.net

7. Passive Candidates “ You can’t use Wal-Mart advertising techniques to attract Tiffany customers” Source: Lou Adler on ERE

8. What is Unique About Them? At Work Helping a Competitor Succeed Well Connected – Trust Their Networks In Demand Motivated by Culture and Colleagues

11. Followers are Advocates Source: Chadwick Martin Bailey and iModerate Research Technologies

14. Experienced Audience

15. A Priority for Recruiters How are you planning to use the following sourcing methods in 2010? Source: 2010 JCSI Survey of Recruitment Professionals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%

16. A Priority for Recruiters Source: 2010 JCSI Survey of Recruitment Professionals Top Methods to Increase in 2010 1. LinkedIn 2. Social Media 3. Employee Referrals Ads, Online Online videos Career Fairs Social Media Open Houses Agency – Retained Agency – Contingency Ads, Broadcast Resume Databases LinkedIn Employee Referrals Ads, Print Networking Events Online Job Boards Corporate Website Internal databases 0% 20% 40% 60% 80% 100%

17. Engagement = Business Success “ companies that are both deeply and widely engaged in social media surpass their peers in terms of both revenue and profit performance by a significant difference” http://www.engagementdb.com

18. What It Does Best

19. What It Is Not Good At

20. Social Media Universe Source: fredcavazza.net

21. Developing a Strategy Source: Forrester Research

22. Getting Started

24. Looking Beyond LinkedIn

27. Zuckerman’s Law “ Next year, Facebook users will share twice as much information as they share this year, and next year, they will be sharing twice as much as they did the year before.” Once a network is in place with active and engaged users, participants are motivated to share information more regularly, which in turn solicits more engagements from friends, creating a vicious circle of user interactions Source: NY Times

31. Measurement

32. What’s Next Niche Communities Mobile A better platform for socializing Highly relevant content within specific industries, functions and skills