Cause Marketing and Social Tools

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Cause Marketing and Social Tools presentation at Blog World Los Angeles, Nov 3 - 5, 2011. Joe Waters | Selfishgiving.com, Megan Strand | Cause Marketing Forum, and Noland Hoshino | Bcause Media Social Communications

Technologie Business

Joe Waters
Megan Strand
Noland Hoshino

#CMtools

Types of Cause Marketing

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#CMtools

Pin - up
Go Bananas
To Feed a
Monkey

$100 will sustainably plant and protect an organic
banana tree and feed a family of monkeys for 5 years
#CMtools

The ASK

What are your
Famous last words?

#CMtools

Playing in the Facebook Sandbox
Word Travels It’s Not Yours.
Fast
Share or

Go

Home.

There Are Rules. Change is Imminent.

#CMtools

Back to Bananas

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#CMtools

Show Us Your Banana Bunch

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#CMtools

Cause Marketing + #Hashtag

1. Take a picture of your pinup or send a message on Twitter with the hashtag
#ChunkyMonkey or #GoBananas
2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for
Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE!
3. Do it now! Our Scoopers are standing by
#CMtools

6 7 Steps to success
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#CMtools

@meganstrand @JoeWaters @nolandhoshino
#CMtools

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Cause Marketing and Social Tools

2. Joe Waters Megan Strand Noland Hoshino #CMtools

3. The Strategy • • • • #CMtools

4. What is cause marketing #CMtools

5. Money and awareness

6. Types of Cause Marketing • • • • • #CMtools

7. Purchase-Triggered Donations

8. Active POS

9. PASSIVE POS #CMtools

10. Cause Marketing pin-ups + #CMtools

11. The Situation #CMtools

12. Bananas for monkeys #CMtools

13. #CMtools

14. Pin - up Go Bananas To Feed a Monkey $100 will sustainably plant and protect an organic banana tree and feed a family of monkeys for 5 years #CMtools

15. The ASK What are your Famous last words? #CMtools

16. #CMtools

17. Create Your Pinup #CMtools

18. Cause Marketing Facebook #CMtools

19. Why? #CMtools

20. Types of Campaigns #CMtools

21. Types of Campaigns • • • #CMtools

22. Types of Campaigns

23. Playing in the Facebook Sandbox Word Travels It’s Not Yours. Fast Share or Go Home. There Are Rules. Change is Imminent. #CMtools

24. Back to Bananas • • ’ ’ • ’ #CMtools

25. Show Us Your Banana Bunch • • • #CMtools

26. #CMtools

27. #CMtools

28. Cause Marketing Twitter #CMtools

29. 2010: Action-triggered CM #CMtools

30. #SupportJapan #CMtools

31. #FAIL #CMtools

32. #Kiss&makeup #CMtools

33. 2011: #Hashtags CM (Brand or Cause) #CMtools

34. Media + #Hashtag #CMtools

35. Influence + #hashtag #CMtools

36. Cause Marketing + #Hashtag 1. Take a picture of your pinup or send a message on Twitter with the hashtag #ChunkyMonkey or #GoBananas 2. Every hashtagged tweet Ben and Jerry’s will donate $.25 to the Bananas for Monkeys Foundation – and you get an extra scoop of Chunky Monkey for FREE! 3. Do it now! Our Scoopers are standing by #CMtools

37. + #CMtools

38. Results • • • • #CMtools

39. Twitter CM Success #CMtools

40. #CMtools

41. The future of Cause Marketing #CMtools

42. #CMtools

43. Cause marketing QR codes #CMtools

44. Monkey see Monkey DOnate #CMtools

45. + #CMtools

46. Cause marketing foursquare #CMtools

47. #CMtools

48. Check-In Donations #CMtools