Setting up your social media profiles is essential before you start posting. Here are 25+ tips to get your started.

1. 25
Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS

2. Facebook Profile vs Group vs Page
Facebook Profile
1

3. Facebook Profile vs Group vs Page
Facebook Group
1

4. Facebook Profile vs Group vs Page
Facebook Page
1

5. 2 Facebook Web Address
Website: southwesthumane.org
Facebook: fb.com/southwesthumane
Wrong

6. 2 Facebook Web Address
Facebook Page Role Admin
Learn more: https://www.facebook.com/help/329992603752372

7. Facebook Page Blueprint3
Old Facebook Page
New Facebook Page
http://www.facebook.com/CFSWW

8. Optimize for Search4
Make sure your page is properly filled out with
searchable information

9. Comment Policy5

10. Profile and Cover Photo6
● Update your cover photo frequently
● Include a photo description when you update your cover
● Use arrows and other design elements to direct eyes
● Coordinate your cover photo with your profile photo
● Cover photo size 851 x 315 pixels. Profile photo 180 x 180 pixels
Examples: http://www.pinterest.com/nolandhoshino/facebook-covers/

11. Invite Your Community7
1. Invite Friends
2. Import Contacts
3. Promote Page
4. Promote Website

12. Promote Outside of Facebook8
Email Signature

13. Facebook Newsfeed
How do you get here?
9

15. Facebook Ads810

16. What to Post
Primary
● Photos
● Infosnaps
Secondary
● Videos
● Links
● Text
11

17. Infosnaps12
Examples: http://pinterest.com/nolandhoshino/infosnaps-causes-and-
nonprofits/

18. Text Updates
Fill in the Blank: Giving up [YOUR BRAND] is like giving up
______.
Q: What is your favorite comfort food?
Can you describe your favorite [YOUR PRODUCT] using
only one word?
Click LIKE if you think
Facebook is better than beer
13
http://www.postplanner.com/app-features/facebook-status-ideas-engine/

19. Links14
GOOD
BETTER
BEST

20. Sevenly Facebook Posts

21. Video Posts
Teaser content to
build hype
Entertaining
Current trends
15

22. Tag! You're It!16

23. Facebook Events17
●
●

24. When to Post18
Best (National)
● Wed
● 1 pm - 4 pm
Best (Vancouver)
● End of week*
● 5 pm - 8 pm
* Depends on industry

25. Facebook Insights19

26. Facebook Reach and Engagement20
Reach = Measures how many people have seen your post
Engagement = Measures how many views, clicks, comments, and likes your post gets

27. Facebook Interest Lists21
Noland’s Give More 24! List https://www.facebook.com/lists/791494304204689

28. Reply to Comments as Page22

29. Facebook Contests23
What You Can’t Do:
● Require that people share a post or photo to be
entered
● Require someone to post something on their own
personal timeline or a friend’s timeline to enter
● Require people to tag themselves in a photo to
either vote or enter
● Have anyone who likes your page be entered to
win (contest does not take place on the timeline)
Here’s the complete list of rules for promotions and contests
directly from their Page Guidelines under section E (as of
August 28, 2013):
1. If you use Facebook to communicate or administer a
promotion (ex: a contest or sweepstakes), you are responsible
for the lawful operation of that promotion, including:
The official rules;
Offer terms and eligibility requirements (ex: age and residency
restrictions); and
Compliance with applicable rules and regulations governing
the promotion and all prizes offered (ex: registration and
obtaining necessary regulatory approvals).
2. Promotions on Facebook must include the following:
A complete release of Facebook by each entrant or participant.
Acknowledgement that the promotion is in no way sponsored,
endorsed or administered by, or associated with, Facebook.
3. Promotions may be administered on Pages or within apps
on Facebook. Personal Timelines must not be used to
administer promotions (ex: “share on your Timeline to enter” or
“share on your friend’s Timeline to get additional entries” is not
permitted).
4. We will not assist you in the administration of your
promotion, and you agree that if you use our service to
administer your promotion, you do so at your own risk.

30. Twitter Setup for Search24

31. Twitter Profile and Cover Photo25

32. Twitter Photos26

33. The Tweet27
Source:
http://stuartjdavidson.
com/perfect-social-
media-post/

34. Social Media Toolbox
Tools don’t raise money…PEOPLE DO!
28

35. Hootsuite Free or Pro $9.99 a month

36. Buffer App Free or The Awesome Plan $10 a month

37. Post Planner Free or Pro $19 - $79 a month

38. BONUS
1. Think about strategy before tactics
2. Learn from others
3. You have an imagination - so use it
4. Spend some money
5. Don't broadcast...ENGAGE!
6. Repeat 1 - 5
29

39. 25
Social Media Setup
Tips
FOR NONPROFIT ORGANIZATIONS
Copy of this slide presentation http://bit.ly/givemore24sm1