New Media Class Session 7 Ss

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Becky Carroll

Overview of microblogging and widgets for UCSD new media class.

Business Technologie

Marketing via New Media Microblogging and Widgets Becky Carroll, MBA UCSD Extension Summer 2008

Tonight’s Topic: Microblogging ,[object Object],[object Object],[object Object],[object Object],[object Object]

Homework Assignment #5 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Microblogging ,[object Object],[object Object],[object Object],[object Object]

Twitter http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos Bbgeeks case study (small biz with results) – sugarrae http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

Twitter case study ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Twitter examples http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

What Can Widgets Do? Definition: embedded code in an html page What do they do? - Mini-applications that can sit (be embedded) on websites, often social networks (also on desktops) Helps reach consumers where they spend their time!

Widgets and their uses http://beth.typepad.com/beths_blog/2008/06/more-about-widg.html

Homework Assignment #6 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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New Media Class Session 7 Ss

1. Marketing via New Media Microblogging and Widgets Becky Carroll, MBA UCSD Extension Summer 2008

4. What are your customers doing?

6. Microblogging: Plurk

7. Twitter http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos Bbgeeks case study (small biz with results) – sugarrae http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

9. Twitter examples http://twitter.com/amazondeals http://twitter.com/comcastcares http://twitter.com/zappos http://www.dell.com/twitter Plurkshops http://plurkshops.com/?p=14 http://www.plurk.com/p/1i2s9

10. Twitter J Owyang Twitter vs Friendfeed http://friendfeed.com/e/6ad637be-63bd-40d3-a157-b7d401d235fc/So-many-are-getting-it-wrong-it-s-Twitter-AND/ Twitter as customer service tool http://technomarketer.typepad.com/technomarketer/2008/02/twitter-the-ult.html Twitter brand index http:// blog.fluentsimplicity.com /twitter-brand-index/ Twitter as beginner http://www.problogger.net/archives/2008/07/26/twitter-for-beginners-5-things-to-do-as-a-new-twitter-user/

11. What Can Widgets Do? Definition: embedded code in an html page What do they do? - Mini-applications that can sit (be embedded) on websites, often social networks (also on desktops) Helps reach consumers where they spend their time!

12. Widgets and their uses http://beth.typepad.com/beths_blog/2008/06/more-about-widg.html

13. Even B2B companies use them

14.

New Media Class Session 7 Ss

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