1. How do not-for-profit organizations use social media to achieve their goals? Ho Chi Minh City, Vietnam Hoi Quan Doi Rat Dep March 14 th , 2010 Bill Brower Field Program Officer bbrower@globalgiving.org Skype: wsbrower Twitter: GloBillGiving Vietnam mobile: 01292764403 All slides will be available at: www.slideshare.net/bbrower

2. What is GlobalGiving?

3. For individuals: An online marketplace that allows people to give and communicate directly with quality, innovative projects all over the world, and hear about the impact their donation has made.

4. For corporations: A source of quality, vetted charitable projects to which they and their employees can give

5. For project partners (you!): A tool to manage and grow your online network of support and increase awareness of your activities

7. YOUR ORGANIZATION Credit/debit cards, checks, PayPal, bank wire transfers, stock transfers, private equity shares (tax-deductible) $ & donor info ( monthly ) Project Updates (quarterly) E-mail Donors

8. GlobalGiving Today 25+ employees · 1500+ projects · 1000+ nonprofits · 85 countries 52,000+ donors · US$25 MM in donations headquarters countries with projects

9. Corporate partners

10. Sponsor organizations

12. A certification of projects on GlobalGiving which address climate change , either directly or indirectly, in a sustainable manner

14. What is “Social Media”?

16. How do messages spread? Word of mouth Email Newspaper Website Radio Phone texting Television Twitter ‘blog’

17. A good message will spread. Source: David Wilcox, The Social Reporter

19. The Internet is about interacting… & dialogue!

20. Corporate = control = democracy + + Source: “What’s next in media: by Neil Perkin

21. Engage People BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman

22. What is “Social Media”?

24. A ‘blog’ is one of 200,000,000 conversations happening this minute!

25. Posting and watching video. < 3 minutes!

31. Twitter and GlobalGiving

32. Twitter is growing Growing internationally

36. TweetDeck

37. GlobalGiving TweetCloud

46. Invited all personal Facebook friends to this group

52. iPad vs. iTampon

53. Pass-along

54. Pass-along  Donations

57. Twitter Meetup = Tweetup

62. The “Critical Exposure” Approach Champion Champion Champion Champion Champion Champion Champion Critical Exposure

63. The “Critical Exposure” Approach “ The GlobalGiving Challenge has been a great way for Critical Exposure to engage and expand our circle of supporters while raising vital funds…” $15,600 from 614 donors $4,000 in prize money from GG

65. GlobalGiving Tweet: “Intense debate going around the office about what spice/flavoring/condiment should be in the 4th holder. Salt, pepper, garlic powder and...?” Response from Stephanie Strom (New York Times): “@GlobalGiving: Cinnamon. Very healthy.”

67. >60% of the world has access to mobile phones

69. Viral marketing has a simple message, tells you why to share it, and how to “pass-on”

71. Donors’ eyes go here

72. Above-the-fold view

73. The whole idea is to be in the conversation : To raise your profile. To interact with people in your sector/region. Before you’re forced into it. So your communication isn’t only asking for $. 80/20

75. BUILD RELATIONSHIPS Source: “The Social Pulpit: Barack Obama’s Social Media toolkit” by Edelman Engage people… on GlobalGiving

76. GlobalGiving tools for donors to promote projects they love

78. Gift Cards

79. Registries

80. Registries allow people to endorse/advertise combinations of projects

81. Fundraisers Allows any person to take control of fundraising for your project. Tools to integrate into Facebook and other social media.

82. Widget