1. Ethical banking and financenotfar out or far off… Bruce Cahan President, Urban Logic Ashoka FellowStanford Center for Internet & Society(non-resident fellow) Presented at SSVA: Swiss Silicon Valley Association Stanford University - May 11, 2009 © 2009 Urban Logic, Inc.

2. What a difference a year makes © 2009 Urban Logic, Inc.

3. 2008 Hope & Change come to Washington © 2009 Urban Logic, Inc.

4. 2008 U.S. Housing Bubble, bursts Triggering a global credit crisis © 2009 Urban Logic, Inc.

5. 2008 was a disaster, financially U.S. lost 2.6 million jobs, the most since 1945 Now 8.9% Americans unemployed Residential & commercial property markets collapsed 20% Global stock markets lost $30 trillion (half their value) U.S. stock markets lost $7.2 trillion Foreclosures doubled Banks slowed/stopped lending $272 billion to bailout 315 banks $152 billion to bailout AIG Insurance 25 U.S. banks failed Another32 U.S. banks failed in 2009 © 2009 Urban Logic, Inc.

6. Housing Prices Inflated Bank Stocks © 2009 Urban Logic, Inc.

7. Swiss Banks weren’t immune © 2009 Urban Logic, Inc.

8. U.S. Bailout exposed CRA : Odd Community Benchmark © 2009 Urban Logic, Inc.

9. 2008 was a disaster, ethically U.S. Treasury demands TARP funds to help homeowners, without transparency Banks & AIG use bailout funds to party, buy market share or pay bonuses Car company executives jet to DC for aid Bernard Madoff’s $50 billion Ponzi scheme abused the trust of Jews & non-Jews, capping 10 years when SEC failed to act © 2009 Urban Logic, Inc.

10. Shared ethical business roots Man was placed on Earth to work & protect it (Gen. 2:15) Thou shalt not steal (8th Commandment) Thou shalt not deceive in business dealings nor “steal the mind” of any consumer or innovator (Geneivatda'at) Place no stumbling block before the blind, by temptation, advertising or commerce (Leviticus 19:14) Provide neither the means or bad (self-serving) advice to commit sin (Sifra, Kedoshim, parshasa 2, perek 7) Competition must be fair, spread out so “all fishermen have a chance to catch fish” (Gemara) Interest must not impoverish the borrower (Lev. 25:35-37) © 2009 Urban Logic, Inc.

11. Economics societies leverage Ways societies distribute goods & services: Exchange supported by market mechanisms Redistribution by centralized political structures Reciprocity by institutions of kinship & friendship © 2009 Urban Logic, Inc.

12. 5/11/09 12 Intersections Inspired by TED Our brains are prediction machines, based on taking in and storing experienceJeff Hawkins (Palm) Our physics is built on the beauty of nested layers of simple relationships Murray-Gell Mann, physicist Our society is built by seeing, acting on and communicating the meaningful in your life Tony Robbins, life coach Simplicity sells David Pogue (NY Times technology critic) Dignity means more than wealth. Patient capital means more than charity. Jacqueline Novogratz (Acumen Fund) Democratization of content is the literacy of this generation. Lawrence Lessig (Stanford Center Internet & Society) Our brains respond faster to threats, drowning out hopeful news & how to use it Chris Anderson (TED curator) We need to learn how to listen to 3 billion new voices on the planet, living on $2/day Jan Chipchase (Nokia principal researcher) Let’s build “public spaces” worth caring about, because life is lived locally James Howard Kunstler, urban design guru I want what I can’t have. I need what I don’t want...My mind won’t stop. What I Want, sung by Nora York Where are you now? Kiteflyer’s Hill, sung by Eddi Reader

13. The Earth is ours, in trust © 2009 Urban Logic, Inc.

14. Our Planet is Semantic Fabric Needs are real, but mapped retrospectively Capacities are locally known, but unmapped Money is a social fiction, unmapped, oddly purposely © 2009 Urban Logic, Inc.

15. A Simple 3-Layer World Map Needs Layer – regional, indigenous, dynamic Capacities Layer – regional, thematic, real Money Layer – $ flows from here to there © 2009 Urban Logic, Inc.

16. Needs Layer Gaps in Quality of Life MILLIONS of viewpoints, apolitically THOUSANDS of experts & NGO’s measures An agnostic space, where statistics weighted by use & relevance to regionalism = Sustainable Resiliency® © 2009 Urban Logic, Inc.

17. Capacities Layer A Wikipedia® of Solutions indigenous to region or applicable to its Needs © 2009 Urban Logic, Inc.

18. Money Layer Spatially-tag the money aimed at Creating, redressing or anticipating Needs or Leveraging Capacities © 2009 Urban Logic, Inc.

19. Example: Foreign Aid 80% of foreign aid is wasted or untraceable Too many hands handle aid money No map exists of Authorized foreign aid funds Projects that foreign aid was supposed to fund What aid money actually funded © 2009 Urban Logic, Inc.

20. Mapping Money XBRL: eXtensible Business Reporting Language coupled with Location-Based Services leading to Describing social conditions (GRI) as $ impacts © 2009 Urban Logic, Inc.

21. After 9/11, we mapped functions © 2009 Urban Logic, Inc.

22. “Mapping” federal aid $ still elusive, unsemantic © 2009 Urban Logic, Inc.

23. We have better stats on Sports © 2009 Urban Logic, Inc.

24. We have better Stats on Politics © 2009 Urban Logic, Inc.

25. It’s time to map needs, capacities & money Let’s improve local conditions, faster than they’re declining © 2009 Urban Logic, Inc.

26. After 2,000 years,the world has become a harsher place, faster, without a brake © 2009 Urban Logic, Inc.

27. World Population (Year=0) © 2009 Urban Logic, Inc.

28. World Wealth (Year = 0) © 2009 Urban Logic, Inc.

29. World Population (Year = 1500) © 2009 Urban Logic, Inc.

30. World Wealth (Year = 1500) © 2009 Urban Logic, Inc.

31. World Population (Year = 1900) © 2009 Urban Logic, Inc.

32. World Wealth (Year = 1900) © 2009 Urban Logic, Inc.

33. World Population (Year = 1960) © 2009 Urban Logic, Inc.

34. World Wealth (Year = 1960) © 2009 Urban Logic, Inc.

35. World Population Today © 2009 Urban Logic, Inc.

36. World Birthrate Today © 2009 Urban Logic, Inc.

37. World Wealth (Year = 1990) © 2009 Urban Logic, Inc.

38. World Wealth (Year = 2015) © 2009 Urban Logic, Inc.

39. World Population (Year = 2030) © 2009 Urban Logic, Inc.

40. World Population (Year = 2500) © 2009 Urban Logic, Inc.

41. National Savings Rates © 2009 Urban Logic, Inc.

42. World Finance (Net Exporters) © 2009 Urban Logic, Inc.

43. World Finance (Net Importers) © 2009 Urban Logic, Inc.

44. The Undernourished (Year = 1990) © 2009 Urban Logic, Inc.

45. The Undernourished (Year = 2000) © 2009 Urban Logic, Inc.

46. The Blind, at birth or by disease © 2009 Urban Logic, Inc.

47. Peoples Affected by Disaster © 2009 Urban Logic, Inc.

48. Peoples touched by War 1945-2004 © 2009 Urban Logic, Inc.

49. Urbanized, living in cities © 2009 Urban Logic, Inc.

50. Urban Growth © 2009 Urban Logic, Inc.

51. Biocapacity © 2009 Urban Logic, Inc.

52. Ecological footprint © 2009 Urban Logic, Inc.

53. Life Expectancy © 2009 Urban Logic, Inc.

54. We need more ethical banks © 2009 Urban Logic, Inc.

55. 2008 Credit Crisis unleashed talent © 2009 Urban Logic, Inc.

56. We spend too much. © 2009 Urban Logic, Inc.

57. We save too little. © 2009 Urban Logic, Inc.

58. We are credit ratings. © 2009 Urban Logic, Inc.

59. We are taxpayers. © 2009 Urban Logic, Inc.

60. We are consumers. © 2009 Urban Logic, Inc.

61. We work & earn $. © 2009 Urban Logic, Inc.

62. We are borrowers. © 2009 Urban Logic, Inc.

63. We are investors. © 2009 Urban Logic, Inc.

64. We donate to charity. © 2009 Urban Logic, Inc.

65. We live to shop. © 2009 Urban Logic, Inc.

66. Banks don’t help us live. © 2009 Urban Logic, Inc.

67. Banks help us shop. © 2009 Urban Logic, Inc.

68. We strive to be good. © 2009 Urban Logic, Inc.

69. We live multi-sided financial lives, © 2009 Urban Logic, Inc.

70. disconnected © 2009 Urban Logic, Inc.

71. so as to profit others. © 2009 Urban Logic, Inc.

72. OUR spending is destroying OUR planet. © 2009 Urban Logic, Inc.

73. Credit cards help us © 2009 Urban Logic, Inc.

74. spend © 2009 Urban Logic, Inc.

75. mindlessly, © 2009 Urban Logic, Inc.

76. regardless of impact. © 2009 Urban Logic, Inc.

77. Are banks ethical? © 2009 Urban Logic, Inc.

78. Too often, banks fund © 2009 Urban Logic, Inc.

79. pollution, © 2009 Urban Logic, Inc.

80. war, © 2009 Urban Logic, Inc.

81. poverty, © 2009 Urban Logic, Inc.

82. poor health, © 2009 Urban Logic, Inc.

83. subprime mortgages, © 2009 Urban Logic, Inc.

84. BIG BONUSES! © 2009 Urban Logic, Inc.

85. WHAT ABOUT ETHICS? © 2009 Urban Logic, Inc.

86. COULD A BANK BE ETHICAL? © 2009 Urban Logic, Inc.

87. Surely,a bank can be ethical! © 2009 Urban Logic, Inc.

88. An ethical bank would © 2009 Urban Logic, Inc.

89. have the integrity to admit & fix mistakes, © 2009 Urban Logic, Inc.

90. help, not hurt, © 2009 Urban Logic, Inc.

91. use credit to reward seeking ethical choices, © 2009 Urban Logic, Inc.

92. use financial services to grow sustainability, © 2009 Urban Logic, Inc.

93. reverse threats to indigenous peoples, cultures and regions. © 2009 Urban Logic, Inc.

94. I am building an ethical bank, © 2009 Urban Logic, Inc.

95. [see www.GoodBank.info/w] © 2009 Urban Logic, Inc.

96. starting © 2009 Urban Logic, Inc.

97. in Silicon Valley © 2009 Urban Logic, Inc.

98. and going to © 2009 Urban Logic, Inc.

99. NYC, © 2009 Urban Logic, Inc.

100. DC, © 2009 Urban Logic, Inc.

101. Miami, © 2009 Urban Logic, Inc.

102. Europe. © 2009 Urban Logic, Inc.

103. We will use technology © 2009 Urban Logic, Inc.

104. to © 2009 Urban Logic, Inc.

105. harmonize data into © 2009 Urban Logic, Inc.

106. Sustainable resiliency® © 2009 Urban Logic, Inc.

107. as a regional credit rating, © 2009 Urban Logic, Inc.

108. The Means Meter® © 2009 Urban Logic, Inc.

109. to help shop ethically, © 2009 Urban Logic, Inc.

110. Procurement visualization © 2009 Urban Logic, Inc.

111. so social entrepreneurs © 2009 Urban Logic, Inc.

112. and nonprofits © 2009 Urban Logic, Inc.

113. can compete for © 2009 Urban Logic, Inc.

114. government contracts, © 2009 Urban Logic, Inc.

115. and other technologies © 2009 Urban Logic, Inc.

116. like FaceBook® & Wikipedia® © 2009 Urban Logic, Inc.

117. so ethical people © 2009 Urban Logic, Inc.

118. can use money to © 2009 Urban Logic, Inc.

119. see and reach © 2009 Urban Logic, Inc.

120. their ethical goals © 2009 Urban Logic, Inc.

121. TODAY! © 2009 Urban Logic, Inc.

122. earning © 2009 Urban Logic, Inc.

123. cash-back rewards © 2009 Urban Logic, Inc.

124. cheaper interest rates © 2009 Urban Logic, Inc.

125. while helping to grow © 2009 Urban Logic, Inc.

126. social enterprises & © 2009 Urban Logic, Inc.

127. sustainable resiliency® © 2009 Urban Logic, Inc.

128. in regions they cherish. © 2009 Urban Logic, Inc.

129. We will use © 2009 Urban Logic, Inc.

130. Semantic Web © 2009 Urban Logic, Inc.

131. Mobile Web © 2009 Urban Logic, Inc.

132. financial literacy tools © 2009 Urban Logic, Inc.

133. across the SC: Eco © 2009 Urban Logic, Inc.

134. [Social Capital Ecosphere]. © 2009 Urban Logic, Inc.

135. Our bank branches © 2009 Urban Logic, Inc.

136. will feel different. © 2009 Urban Logic, Inc.

137. Instead of human ATMs, © 2009 Urban Logic, Inc.

138. our branches will feel © 2009 Urban Logic, Inc.

139. like Apple® Stores © 2009 Urban Logic, Inc.

140. where friends seek © 2009 Urban Logic, Inc.

141. financial literacy © 2009 Urban Logic, Inc.

142. to see, learn & improve social impacts. © 2009 Urban Logic, Inc.

143. An ethical bank © 2009 Urban Logic, Inc.

144. incubates change. © 2009 Urban Logic, Inc.

145. We are surrounded by change agents: © 2009 Urban Logic, Inc.

146. Ashoka © 2009 Urban Logic, Inc.

147. IDEO © 2009 Urban Logic, Inc.

148. McKinsey © 2009 Urban Logic, Inc.

149. Hill & Knowlton © 2009 Urban Logic, Inc.

150. Promontory Financial © 2009 Urban Logic, Inc.

151. Weil Gotshal & Manges © 2009 Urban Logic, Inc.

152. Please join us. © 2009 Urban Logic, Inc.

153. Questions? © 2009 Urban Logic, Inc.

154. Bruce Cahan bcahan@urbanlogic.org Wiki: Goodbank.info/w © 2009 Urban Logic, Inc.