John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including Brand Strength – a leading indicator of future financial performance
1. 8/14/2013
BrandSTRENGTH
(EnergizedDifferentiation&Relevance)
0
50
100
0 50 100
Brand STATURE
(Esteem & Knowledge)
1
BAV MODEL: POWERGRID
John Deere has repeatedly outperformed Caterpillar on measures of Brand Equity including
Brand Strength – a leading indicator of future financial performance
Niche Leadership
Ubiquitous
Source: BrandAsset® Valuator USA All Adults 2005-2012
2012
2012
Brand Strength
An indicator of
future brand
potential
Brand Stature
An indicator of
current brand status
Undeveloped Commodity or Eroded