Carnival Cruises has experienced a major drop in brand equity as a result of their recent ship disasters

1. 9/13/2013
BrandSTRENGTH
(EnergizedDifferentiation&Relevance)
0
50
100
0 50 100
Brand STATURE
(Esteem & Knowledge)
1
Source: BrandAsset® Valuator USA All Adults,2011- First Half 2013
PowerGrid
Carnival Cruises has experienced a major drop in brand equity in result of their recent ship
disasters It is going to take some major work to get the Esteem and Relevance levels back up
Niche
Leadership
Undeveloped Commodity or Eroded
Ubiquitous
2011
2012
FH2013
0
20
40
60
80
100
E_D REL EST KNO
2011 2012 FH2013
Significant at the
Fun
Significant Drops
in Brand Equity
2012-FH2013