Lead Acid Battery Industry across the Globe has seen a massive evolution in the last couple of years in all the vehicle segments with some bold steps being taken by leading battery manufacturers trying to change the placing of the BATTERY as a Product to the BATTERY as a Brand.

1. Find Lead Acid Battery Manufacturer & Importers at one Market Place
Lead Acid Battery Industry across the Globe has seen a massive evolution in the last couple of years in all
the vehicle segments with some bold steps being taken by leading battery manufacturers trying to
change the placing of the BATTERY as a Product to the BATTERY as a Brand. This factor boosting this
evolution includes the increased sales of auto industry and entry of new battery manufacturers in the
market.
With innovative marketing & distribution strategies new battery manufacturers and battery importers
are creating a separate category for the Battery.
This initiative of cultivating the consumer was swiftly grasped by the other manufacturers and a very
forceful marketing program was unleashed. This move saw the otherwise dull industry flush with a lot of
action and enthusiasm that generated a lot of interest among the consumers and the dealer distributor
network which is an important link in the chain. Today, the battery is being spoken of in the industry in
the same breath as the passenger car which exhibits the visibility and awareness that the strategy has
created.
• Industry Overview:
Worldwide primary and secondary battery demand is projected to rise at a nearly 7 percent annual pace
through 2010. China will record the largest gains of any national market, sales increases are also
expected to be strong in India, Indonesia, South Korea, Poland, South Africa, Brazil and Russia for similar
reasons.
Automotive battery segment is contributing more than 65% of the total Indian storage battery market.
The Indian Lead Acid battery industry is poised to more than double within four years given the current
rate of growth of over 25 per cent per annum
This being the case, the aftermarket is definitely outstanding with its sheer size and is rewarding due to
better price and credit realization. Lately India has seen a surge in the sales of the passenger car
segment which increased the overall sales of batteries.
The Life of Lead Acid Battery is generally 2 – 3 years and the boom in auto sales since last 5 years has
pushed the sales of aftermarket battery market, the demand is so huge that there is always short supply
in quality aftermarket battery.
The LEAD ACID BATTERY market in Indian Subcontinent is highly fragmented industry with very few
manufacturers in Quality in BRAND segment and several battery manufacturers in tier 2 and tier 3
categories which have regional and national presence.
Most of these lead acid manufacturers have vast presence in Semi Urban and rural areas and cater to
replacement battery market of Old Automobiles, Tractors, farm equipments, heavy commercial vehicles
etc
Group Aakar
B-701, Wall Street-2, opp.Orient Club, Ellis bridge, Ahmedabad-380006.
E-mail ID: info@batteryind.com

2. India, now, accounts for about 14 major automotive manufacturers, and all of them are growing rapidly
in India, and also looking at making India their home for exports. This would further enhance the overall
market base. But what is significant is that the industrial batteries consumption is going up with the
economy booming.
Battery Importers have also been contributing a lot to the short supply of batteries. With the country
short of power in several pockets, usage of inverters too, has gone up significantly, and this in turn is
boosting the sales of inverter battery.
Author Bio:
Group Aakar is Leading B2B Company that gives you a huge Market of all kind of batteries and lead acid
battery suppliers, manufactures, wholesalers, distributors and exporters at one market place. It’s
world’s first B2B portal on Battery industry for battery exporters and Importers.
Group Aakar
B-701, Wall Street-2, opp.Orient Club, Ellis bridge, Ahmedabad-380006.
E-mail ID: info@batteryind.com