Design Directions

Design Directions
TEAM WIP SERVICE MEETS SOCIAL
Barbora Batokova Graduate Design Studio II
Lauren Chapman Spring 2010
Jeanette Leagh School of Design
Marcus Perez Cervantes Carnegie Mellon University

OUR MARKET

Education / Healthcare
Food / Environment /
Government

Service Meets Social Graduate Design Studio II Spring 2010 Barbora Batokova Lauren Chapman Jeanette Leagh Marcus Perez Cervantes School of Design Carnegie Mellon University

OUR MARKET

Why Education?
• all opportunities in surveyed markets encompass learning
• behavioral change stems from learning
• market offers broad spectrum of ideation possibilities
• contains intrinsic social and service components
• why not?


OUR MARKET

What we really mean is learning...


EXPLORATORY RESEARCH

Touchstone Tours
• observe physical and cognitive spaces to understand learning processes
• uncover unmet learning needs through explorative dialogue


EXPLORATORY RESEARCH: TOUCHSTONE TOUR

participant: Giant Eagle store manager
objective: understand employee communication and training
method: interview



!everything is just
out there"



participant: eight year-old student
objective: understand student’s school day
method: cultural inventory and interview



!I wish
knowing
everything "



participant: graduate student
objective: understand how a person navigates an information space
method: think aloud protocol



“!
Oh... books
are organized by the
authors’ last names "



participant: elementary school teacher
objective: understand teaching methods and classroom learning
method: directed storytelling



! The
kids
shouldn’t have
to be the
teachers "


EXPLORATORY RESEARCH

Primary
• interview with elementary school music teacher
• think aloud protocol with Giant Eagle grocery shopper
• interview with Karen, parent of an eight year–old

Secondary
• education trends analysis
• TED talks
• scholarly journals and literature reviews
• XPLANA daily research updates


RESEARCH SYNTHESIS

What does it all mean?
• our investigation uncovered areas that lack definitive opportunity space
• our research also revealed an opportunity domain in classroom learning


RESEARCH SYNTHESIS

What we learned
• Giant Eagle employee training and integration is clear-cut process
• bookstore way-finding and sense-making is mostly straightforward
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods


RESEARCH SYNTHESIS

What we learned
• Giant Eagle employee training and integration
• bookstore way-finding and sense-making
• project-based learning on the rise, but how will it work?
• parent–teacher communication valuable to student learning and growth
• cost of education major issue among educators, students, and families
• strategic play and collaborative learning in K–12 teaching methods


DESIGN DIRECTIONS: PROJECT-BASED LEARNING

12
project-based learning

3
learning through play

parent–teacher communication


DESIGN DIRECTIONS: LEARNING THROUGH PLAY

12

3



DESIGN DIRECTIONS: PARENT–TEACHER COMMUNICATION

12

3



DESIGN DIRECTIONS: THE FUTURE OF LEARNING

d Learning Pare
nt & Tea
ch
se er
Ba

t-

Co
jec

mm
Pro

unication
Preferred
State

Ideal
State

Preferred Preferred
State State

Le
ar y
nin Pla
g Through


Next Steps
• conduct further interviews with educators, students, and families
• speak with project-based learning experts
• visit St. Rosalia School and Grandview Elementary
• visit CYERT center for education
• research secondary resources relevant to design directions


Design Directions

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