1. MUSIC VIDEO
CONCEPT PAPER
SONG/ MUSIC: title of the song / music
ARTIST: indicate here the artist/s
DIRECTOR / PROD HOUSE: who will be the “person-in charge” of the production; usually the director
GENERAL CONCEPT:
This is the summary of your treatment for the video
GUIDELINES:
This Is where you write your constraints (creative, technical and logistics).
PEGS:
This is where you indicate your photos and video pegs; meaning the look or treatment, which you, most
likely, wanted for your music video.
ATTACHMENTS: (OPTIONAL)
This is where you attach the following:
1) logistics plan (shooting date, location, crew, talents, etc.)
2) Scene breakdown and shot list
3) Storyboard

2. SAMPLE FORMAT
“FAVORITE SIN” by MENAYA, Warner Music Phil.
Music Video Treatment
Direction and Design by: Nestor Abrogena
The general feel of the music video will be: Sodom-Gomorrha party of 7 deadly sins, heavy-
color-paletted, hybrid of different styles and designs from contemporary Victorian cuts to
stripped-down Asian, a mixture of sleek Brit mod-retro, heavy-goth, emo punk and futuristic
architectured techno.
Bottom Line: It’s one hell of a party!
So here are the few rules that I want to apply in making the music video:
1) It is a band performance/ conceptual design video.
2) A steady cam and/or dolly will be used to follow the vocalist as he walks through the
“hallway of sins.” It will be used also on band performance and situationers / inserts.
3) Extras and talents will be needed. A main girl talent is needed and will be supplied by
the production and/or the band. The girl should be angelic-pretty / sultry in white ala
Claire Danes in Romeo and Juliet. The band and the production will invite
personalities to cameos.
4) We will shoot indoors.
5) The lighting will be bright opposed to similar-themed videos that applied minimal
lighting. The video will be heavily-lighted and/or will have light installations as
fixtures.
6) We need full band set-up with amps including cables
7) Basically the video will be a series of 4 sequenced set-up:
a) 1 Long take using Steadicam stabilizer
b) 5 Master Shots of the Main Hall (Band + people)
c) Series of shots of the situationes (personalities and invited guests/ friends)
d) Band performance
8) The band and main girl talent will be in white suits with black details on it.
9) We will have a simple cut-to-cut editing, with special effects at the end of the video
To get the picture, refer to the following music video pegs on YouTube:
1) Panic at The Disco – Nine In The Afternoon
2) Tokyo Police Club- Graves
3) Dave Matthews Band- Crash Into Me
4) Dresden Dolls- Girl Anachronism
5) Katy Perry- I Kissed a Girl
Movie Clips:
1) Moulin Rouge
2) Chicago
3) Studio 54
4) Phantom of the Opera / Van Helsing

3. 5) Boogie Nights
MENAYA: “FAVORITE SIN”
DIRECTOR: NESTOR ABROGENA
RT: 4:44 MINS
FINAL CONCEPT:
1) INTRO (INSTRUMENTAL PART)
- BLACK THEN REVEALS CLOSE-UP OF WOMAN KISSING A GUY, THEN TOUCHES THE GUY’S
LIPS, SIGNALLING GUY TO STOP AND PUSHES THE GUY.
- OVER-THE-SHOULDER MEDIUM SHOT; CAMERA MOUNTED ON A STEADYCAM FOLLOWS THE
WOMAN WALKING. WE CAN SEE PEOPLE AT THE BACKGROUND (PRIDE/SLOTH):
1. GIRLS DOING MAKE-UP / LAUGHING
2. GUYS DRINKING, SMOKING
2) YOU CAN TELL ME WHAT YOU WANT. YOU CAN TELL ME WHAT YOU NEED.
THOUGH WE’RE NOT TOGETHER. IT’S ALWAYS YOU I’M AFTER
- WOMAN BUMPS INTO BRIAN (VOX) THEN STARES AT HIM ALA FEMME-FATALE. CAMERA
STOPS THEN FOLLOWS BRIAN WALKING, MEDIUM SHOT. SAME PEOPLE FROM NO. 1 WILL BE
SEEN.
3) YOU CAN TELL ME WHAT YOU LIKE. YOU CAN TELL ME HOW YOU FEEL. THOUGH
WE’RE NOT TOGETHER. I KNOW IT’S YOU I’M AFTER
- CONT. CAMERA FOLLOWS BRIAN WALKING. WE CAN SEE PEOPLE FROM THE WRATH / ENVY
SECTION:
1. BRIDE IN COLORED GOWN BASHES THE GROOM WITH FLOWERS THEN RUNS
TOWARD THE CAMERA
2. 2 GUYS PUSHING EACH OTHER, THREATENS TO PUNCH
3. A GIRL JEALOUSLY STARING AT THE OTHER GIRL DONNED IN JEWELS; THEN
GRABS THE NECKLACE; JEWELS THROWN TO THE AIR AND SCATTERS ON TO THE
FLOOR.
4) TONIGHT, HERE’S TONIGHT. REVERBERATING VOICES ARE REMINDING ME TO
STAY ALIGHT. TONIGHT, HERE’S TONIGHT. THE ONE I SHOULD BE HOLDING’S
SLEEPING TIGHT. BUT I’M DRIVING TOWARDS YOU. TONIGHT WE RIDE
- MEDIUM SHOT, BRIAN CONTINUES TO WALK DOWN THE STAIRS NOW WE SEE PEOPLE
FROM LUST, GREED AND GLUTTONY SECTION.
1. COUPLES MAKING OUT
2. GUY LIGHTS HIS TOBACCO / CIGARETTE WITH 100 DOLLAR BILL
3. MAFIA-LOOKING GUY PASSING WITH 2 BODYGUARDS IN SUIT CARRYING
SUITCASES; ARMED WITH HEAVY GUNS
4. FLIRTY GIRLS ON SKIMPY SKIRTS WITH HUGE LOLLIPOPS / GUYS DRINKING
BEERS- PIGGING OUT SOME FOOD STUFF

4. 5) YOU KNOW I CAN’T LET GO. DESIRE’S CONSUMING WHAT IS LEFT OF ME. I’M
MOVING FAST WITH BLINDED SIGHT. TONIGHT WE RIDE
- CONT. OF NO. 4 AT THE STAIRCASE. SAME PEOPLE-MORE SCENES. BY THIS TIME, BRIAN
AND CAMERA STOPS AT THE LAST STEP OF THE STAIRCASE AT LINE: “TONIGHT WE RIDE”
6) IT’S BEEN TEN YEARS, TRUTH HAS FOLLOWED ME. I’M LOSING GRASP OF WHAT
IS RIGHT.
- CAMERA STOPS, TURNS 180-DEGREE TURN, OVER-THE SHOULDER SHOT OF BRY,
REVEALING WIDE SHOT OF MAIN HALL. PEOPLE WILL BE SEEN:
1. 2 WELCOME GIRLS IN SEXY OUTFIT
2. STANDERS AND WALKERS LOOKING AT BRY
7) YOU CAN TELL ME WHAT YOU WANT. YOU CAN TELL ME WHAT YOU NEED.
THOUGH WE’RE NOT TOGETHER. IT’S ALWAYS YOU I’M AFTER
- CUT-TO-CUT SITNERS, CLOSE-UPS AND MEDIUM SHOTS OF PEOPLE LOOKING AT BRY /
DOING BUSINESSES; GIRLS ON BALLERINA TOUTOU MAKING-OUT WITH ROCKSTARS.
8) YOU CAN TELL ME WHAT YOU LIKE. YOU CAN TELL ME HOW YOU FEEL.
- SCENE REVEALS BRIAN NEAR THE STAGE. MEDIUM SHOT OF BRY WALKING FORWARD,
CAMERA FOLLOWS HIM, A FLIRTY GIRL GIVES HIM HIS GUITAR; HER TWIN KISSES HIM ON
THE CHEEKS.
9) THOUGH WE’RE NOT TOGETHER. I KNOW IT’S YOU I’M AFTER
- SITNERS AT THE BAR AREA REVEAL, MAIN GIRL IN WHITE RISES FROM HER CHAIR, GIVES
A MEANINGFUL LOOK.
10) I’M LEFT WITH NO CHOICE. IT’S NOW OR NEVER.
- MASTER SHOT; SIDE DOLLIES AT THE BACK, FRONTING THE STAGE, PEOPLE ARE
REVEALED. THE BAND PLAYING IS REVEALED AS WELL. POLE DANCERS AND FIRE BREATHERS
FILL UP THE SPACE.
11) CAN THIS SIN LAST? CAN WE BE TOGETHER?
- CUT-TO-CUT SITNERS OF PEOPLE / TALENTS (START REVEALING PERSONALITIES AN
OPTION)
12) I’M DOWN TO ONE CHOICE. IT’S NOW OR NEVER.

5. WILL THIS SIN LAST? CAN WE BE TOGETHER?
- HIGHLIGHT OF THE BAND. CLOSE-UPS OF BAND MEMBERS WITH THEIR INSTRUMENTS.
13) INSTRUMENTAL PART (3 COUNTS)
- SITNERS PART, PEOPLE WITH BUSINESSES LIKE A NUDE WOMAN WITH SUSHI SET-UP ALL
OVER HIS BODY LYING ON FOOD SERVICE AREA, MEN ON SUITS WITH BODYGUARDS
GAMBLING
14) YOU CAN TELL ME WHAT YOU WANT. YOU CAN TELL ME WHAT YOU NEED
- MAIN GIRL TALENT WALKING TOWARDS THE STAGE, ACTIVATES BELT BOMB THAT READS
“01:00” MIN
15) THOUGH WE’RE NOT TOGETHER. I KNOW IT’S YOU I’M AFTER
YOU CAN TELL ME WHAT YOU WANT. YOU CAN TELL ME WHAT YOU NEED. THOUGH
WE’RE NOT TOGETHER. IT’S ALWAYS YOU I’M AFTER
YOU CAN TELL ME WHAT YOU LIKE. YOU CAN TELL ME HOW YOU FEEL
- ON THIS PART, STILL INTERCUT OF BAND SHOTS AND SITNERS, SHOTS OF FAMOUS
PERSONALITIES INVITED, PLAY WITH DIFFERENT SHOTS. CUT TO THE BAND MEMBERS LOOK
AT EACH OTHER (NOT OBVIOUS), THEN A SHOT OF BRI SINGING LOOKS AT THE MAIN GIRL
TALENT.
16) THOUGH WE’RE NOT TOGETHER. I KNOW IT’S YOU I’M AFTER
- MAIN GIRL TALENT WALKS THE RAMP. WITH DANCING GIRLS CHOREOGRAPHY
17) CAN WE BE TOGETHER?
- INTERCUT OF CLOSE-UP SHOT OF BRY AND GIRL, CONNIVING LOOK / SMIRK
18) WE WILL BE TOGETHER.
- MASTER SHOT FROM THE BACK “DOLLY MOVEMENT
19) OH. OH.
- MEDIUM SHOT. MAIN GIRL TALENT FACING BAND, CAMERA BEHIND. MAIN GIRL SPREAD
HER WINGS THEN CUT TO BLACK.

6. FAVORITE SIN MUSIC VIDEO
SHOOTING DATE: NOVEMBER 16, 2008
LOCATION: CLASSMATES, QUEZON AVENUE, QUEZON CITY
CREW:
Director / Production Designer: Nestor Abrogena
Directors of Photography: Dan Villegas and Mo Zee (Steadicam)
Assistant Director: Wincy Ong and Kevin Lee Santos
Production Manager: Patti Serrano
Art Director: Donald Camon
Set Decorator: Asta Alvarez
Head Stylist: Santi Obcena
Make-up: Diosa Cruz of Maybelline New York
Editor: Maui Mauricio
GFX: Vitte Rave
EQUIPMENT: CMB INC.
CONCERNS:
1) Budget: 200k
2) Coverage: MYX / PULP Magazine
3) Invitations and Guest List (Finalize by Nov. 12)
4) Call Time: 5 AM for crew; 7AM for band and talents
5) Invitations of Personalities c/o Karen and Brian
6) Invitations of People c/o Joe
7) Talents: 150
8) Design Requirements by Nov. 12
9) Technical Reqs: PA and playback System for Nes/ Mac system on set for the editor and GFX
10) Service Vehicles and Catering
11) Standby Areas