New effect pigments for Automotive Coatings Presentation held by Claudia Sierakowski at European Coatings Show March 19th -21st 2013, Nuremberg More info: http://basf.com/ecs

1. Automotive Horizons
Claudia Sierakowski
BASF - Business Management Pigments Europe
March 2013, ECS Nuremberg

2. New Styling Dimensions for Automotive Coatings …..
…with pigments
from BASF
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3. The Whole Color Space
…Even Enlarged
BASF offers wider styling possibilities in four dimensions:
Sparkle Brilliance
Liquid-Metal-Effect Lightness
3

4. New Dimensions in Lightness and Brilliance
Paliocrom®
Brilliant Gold
Paliocrom®
Brilliant Orange
4

5. Paliocrom® Brilliant Gold L 2050 / EH888
 Iron oxide coated silver dollar aluminum flake.
 Unique combination of ultra-high chroma and
Paliocrom® Gold vs.
excellent hiding power.
Paliocrom® Brilliant Gold L2050
(Full shade)
120
 Enlarges the existing color space because of its
15°
higher brilliance and lightness.
100 15°
Lightness L*
 Achieves more vibrant shades because of its
80
sparkle behavior.
60
Gaining 14 Chroma- and 20
Lightness units
 Best in combinations with Paliogen® Red
110°
40
L 3885 or Irgazin® Yellow L 2040.
20
0
20 30 40 50 60 70 80 90 100
 Helps you to create most brilliant golden
Chroma C*
to orange treasures!
5

6. Paliocrom® Brilliant Orange L 2850 / EH886
 Iron oxide coated silver dollar aluminum flake.
Paliocrom® Orange L2800
 Unique combination of(Full shade)
ultra-high chroma and
vs. Paliocrom Brilliant® Orange L2850
excellent hiding power.
100
15°
90
 Enlarges the existing color space because of its
80
15°
 high 70
brilliance and lightness.
Lightness L*
60
 Achieves more vibrant shades because of its
50
sparkle behavior.
40
Gaining 10 Chroma- and 12
Lightness units
 Best in combinations with Paliogen® Red
30
20
L 3885 or Irgazin® Cosmoray Orange L 2950.
10
110°
0
0 20 40 60 80 100 120 140
 Helps you to create deep and delicious orange
Chroma C*
to red shades with subtle sparkle! 6

7. New Dimensions in Lightness and Brilliance
Paliocrom®
Brilliant Gold
Paliocrom®
Brilliant Orange
Lumina® Lumina®
Royal Aqua Royal Copper
Lumina® Lumina®
Royal Blue Royal Indigo
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8. Lumina® Royal Exterior Aqua 7803H
 Highest chromaticity aqua mica in the market.
Lumina® Exterior Aqua 7303 vs.
 Better color purity, brightness and luster compared
Lumina® Royal Ext. Aqua 7803H
90:10 black reduction
to pigments of the same class.
50,00
45,00
 Achieves vital effect colors and a multitude of styling
40,00
options.
35,00
 Best in combinations with Heliogen® Blue L 6950
30,00
Chroma C*
or Heliogen® Blue L 6600F.
25,00
Gaining 10 Chroma-
and 7 Lightness units
20,00
15,00
 Helps you to enrich your maritime colors!
10,00
5,00
0,00
240,00 245,00 250,00 255,00 260,00 265,00 270,00 275,00
Hue h
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9. Lumina® Royal Exterior Blue 6803H
 New effect pigment based on natural mica with the
highest chromaticity, Red Bluepurity and brilliance.
Lumina® color 6303D vs.
Lumina® Royal Ext. Blue 6803H
 Surpasses all blue interference pigments available
90:10 Black Reduction
70,00
in the60,00
market today.
 Achieves vibrant effect colors and a new level of
50,00
formulation latitude. Gaining
15 Chroma
40,00
units
Chroma C*
 Best in combinations with
30,00
Paliogen® Blue L 6480
or Cinquasia® Magenta L 4540.
20,00
10,00
 Helps0,00
you to achieve extreme luxury colors and
majestic shades! 260,00 270,00 h 280,00 290,00 300,00 310,00
240,00 250,00
Hue
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10. Lumina® Royal Ext. Indigo EH 2000 (5803H)
 Indigo mica with the ®highest chromaticity, color
State of the Art vs.
Lumina Royal Indigo EH2000
purity and brilliance. black reduction
90:10
 Exceeds the state-of-the-art violet effect pigments.
70,0
Gaining 14 Chroma units
60,0
 Ideal shading component.
50,0
 Best in combinations with Cinquasia® Violet
Chroma C*
L 5110, Heliogen® Blue L 6600F or Paliogen®
40,0
Blue 30,0 6495F.
L
20,0
 Helps you to express nobility!
10,0
0,0
280,0 285,0 290,0 295,0 300,0 305,0 310,0
Hue h
10

11. Lumina® Royal Ext. Copper EH 3000 (3803H)
 Copper mica with theRoyalCoper 3503D3000
Lumina®
highest chromaticity, color
Lumina® Ext.
Copper EH
vs.
purity and brilliance.90:10 black reduction
Extraordinary sparkle level.
 Surpasses all copper interference pigments
70,00
available in the market today.
60,00
 Achieves elegant effect colors and a new level of
50,00
formulation flexibility.
Chroma C*
40,00
 Best in combinations with Paliogen® Red L 3885
30,00
or Cromophtal® Brown L 3001.
20,00
Gaining 18 Chroma Units
10,00
 Helps you to achieve high class
0,00
chestnut browns! 40,00
30,00 35,00 45,00 50,00 55,00 60,00
Hue h
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12. New Dimensions in Sparkle and
Liquid-Metal-Effect
Glacier™
Silk White
Glacier™
Frost White
Glacier™
Crystal White
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13. Glacier™ Ext. Silk White EH 2112 (S1303V)
 White pearl based onof the art vs. mica. Cleanest pearl
State synthetic
Glacier
in the market today. Exterior Silk White
TM
90:10 black reduction
80
 Silky appearance with maximized lightness flop and
70
reduced graininess. Achievable liquid metal look.
60
 For neutral white shades with a bluish undertone.
Lightness L
50
No40color change in downflop. Neutral and dark
flop
 Achieves bluish grays and blacks andLow graininess
30
gunmetal
20
shades.
10
 Best in combinations with Heliogen® Blue L 6950
0
or P.Bk. 7.
140 160 180 200
Hue h
220 240 260 280 300 320
Name Flopindex Graininess LMF
 Helps youEH 2112
to develop 16,2
liquid metal character and
3,8 4,2
3,4
neutral flops! art
State of the 14,5 4,3
d50: 12 micron
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14. Glacier™ Ext. Frost White S1303D
 Appealing white pearlescent pigment based on
90°
synthetic mica with high luster and brightness.
Less attractive
color space
 Whitest effect pigment in the market today.
 For neutral white shades with a bluish reflection color
 Shows reflections of pure white brilliance.0°
180°
 Achieves grays and blacks without the conventional
yellowish tint in combinations with P.Bk.7.
Most attractive
chromatic
color space
 Helps you to yield a “whiter” white!
270°
= color of starting formulation
= change in shade through GlacierTM Frost White
d50: 19 micron
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15. Glacier™ Ext. Crystal White EH2130 (SP1303I)
 Bluish pearl appearance.White (30µ) on synthetic mica.
State of the art vs.
Glacier® Crystal
Based
Sparkling performance in 10:90 black reduction
 Intense and vivid sparkle effect, perfect
50
substitution for glass flakes.
75°
45
 Eye catching and refined shades are possible.
Sparkling intensitiy S_i
40 45°
 Best in combinations with Heliogen® Blue L 6950
15°
and 35
P.Bk. 7.
30
25
 Helps you to combine sparkle 15°
and 20
sheen! 75°
45°
15
10
0 5 10 15 20 25 30 35 40
Sparkling area S_a
d50: 30 micron
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16. Products to Achieve New Styling Dimensions for
Automotive Coatings
 Paliocrom® Brilliant Gold L 2050 / EH 888
 Paliocrom® Brilliant Orange L 2850 / EH 886
 Lumina® Royal Ext. Aqua 7803H
 Lumina® Royal Ext. Blue 6803H
 Lumina® Royal Ext. Indigo EH 2001
 Lumina® Royal Ext. Copper EH 3000
 Glacier™ Ext. Silk White EH 2112
 Glacier™ Ext. Frost White S 1303D
 Glacier™ Ext. Crystal White EH 2130
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17. Thank you very much
for your attention!
Please visit BASF at hall 7A, booth 523/525
www.basf.com/ecs
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