8. 8
80, maybe 90%
of the user
experience is
determined by
the content
Gerry McGovern
9. 9
Customer
experience is the
perception that
customers have of
their interactions
with an
organization
Bruce Temkin
10. 10
In order to really impact
our usersâ experiences,
we need to move beyond
the interface and into
business at large
(Interactions are not being
designed yet in CX)
Peter Bogaards
11. 11
I'd like a little
relevant content
with my responsive
design, please
Scott Abel
12. 12
II. Content in the
Touchpoint Design Process
13. 13
The point is you better figure
out what you want to âsayâ
before you start pushing
pixels around, or youâre in a
whole mess of trouble
15. 15
Communication goals
are the foundational
elements that inform
visual design,
content strategy,
editorial strategy,
nomenclature, and
architecture
Margot Bloomstein
16. 16
A content model documents all the different types of
content you will have for a given project
It contains detailed definitions of each content typeâs
elements and their relationships to each other
Rachel Lovinger
17. 17
IAs & IXDs
⢠Does the page design
accommodate all the
content types?
⢠What bits of text and
media will be
available for the
page?
Developers
⢠How to match the
desired content type Content Producers
with the way the CMS ⢠What content to create?
works? ⢠Content workflow?
⢠How to enter it into the CMS?
33. 33
Related Links
⢠Scott Abel - I'd Like a Little Relevant Content With My Responsive Design, Please
⢠Rahel Anne Bailie - Big Content: Content Strategy as a Design Framework
⢠Margot Bloomstein - Content Strategy at Work
⢠Peter Bogaards - Customer experience: The natural ally for UX in business
⢠Kyle Fiedler - Lorem Ipsum is Killing Your Designs
⢠Informaat (Google+) - Informaat experience design
⢠Jonathan Kahn - Digital-first companies thrive on mobile disruption. Everyone else
struggles.
⢠Rachel Lovinger - Content Modelling: A Master Skill
⢠Gerry McGovern - Content is an enabler
⢠Karen McGrane - Integrating Content Strategy into Your Design Process
⢠Jeffrey Zeldman - Content Precedes Design