I attended and helped out a bit with Sports Connect TO. I geeked out when I got home and cranked out this PPT as an overview of the event and some best practices.

1. Sports Connect T.O. An event review from Baseline Marketing’s perspective Prepared by: Ameet Wadhwani Founder, Baseline Marketing May 21st 2010

3. They used the Twitter feed to share user generated content, provide useful information to attendees, and give fans a voice and a channel to communicate on

5. Total reach of organizers’ personal Twitter feeds:~10,000

6. Reach addressable and in Toronto during event: no idea. If you can crunch that number, I have a job for you.

7. Total reach of key event participants (not counting over-laps, ‘bots’ or multiple feeds from one organization): ~33,000

8. Percent of registrations collected through Guest List App: 100%

9. Percent of registrants who provided a Twitter ID through Guest List App: 69.5%

10. Total number of registrants: 276* Followers of key participants as at May 21st, 2010

12. Sponsors and panelists are able to maximize their exposure

14. Develop follow-on opportunities for personal or business relationships

15. Collect links and additional value-added information that surrounds the event

16. Encourage attendees to generate their own content and help them to distribute itOpportunity for sponsorships? What does TwitterVille think?

17. Mobile & Internet Technology ruled the day Some interesting tools for event planners to consider Guestlist was used to register attendees. Handy little app! Justin.tv was used to broadcast live from the event and now houses the replay. Crowdreel was used to share photos on the fly.

18. More Tools & Apps used at #SCTO Simple, FREE apps enhanced the experience Trendsmap was used to show how much buzz there was around #scto during the event. Trendsmap can be used find out what keywords are trending in a specific location, but doesn’t have the drill down power of commercial applications. During the event, an LCD was displaying the Seesmic Look desktop app in Playback mode showing the #SCTO search tag. Very cool.

20. Karim Kanji’s Post

21. Erin Bury’s Blog TO Post

22. Blackberry Winter’s Bloghttp://www.flickr.com/photos/tsarkasim/sets/72157624104584746/ http://www.flickr.com/photos/scolirk

23. Other observations Control the things you can This tweet was sent with best intentions, but with the wrong ID. In this case, @SCTO, a natural fit for the ID for this event, was taken by someone in Vermont, so the message may never have been received. If you’re hosting the event, beware the photo-bugs. http://twitpic.com/1pk0lg http://twitter.com/SCTO

24. You made it to the end! I hope you enjoyed the preso Next Steps: Consider how you can use social media in your next event Tune in to XConnectTO for more social media driven events in Toronto Think about how you’d like to engage or be engaged at events and share your thoughts on the Baseline Blog