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Raising Your Seed Round Financing: Should
 You Use Convertible Notes or Preferred Stock?
 Presented by Bart Greenberg
 Haynes and Boone, LLP

 2011 Business Growth Conference
 May 9, 2011




© 2010 Haynes and Boone, LLP
What is Preferred Stock?




© 2010 Haynes and Boone, LLP
Definition

     • In general, a class of ownership in the
       corporation that has a higher claim on
       the assets and earnings than common
       stock
     • The terms of a corporation’s preferred
       stock are specific to that corporation:
              – Result of negotiation
              – One size does not fit all
     • Holder is a shareholder – an owner


© 2010 Haynes and Boone, LLP
Typical Terms

        • Dividends
        • Liquidation Preference
        • Conversion Rights
        • Antidilution Protection
        • Protective Provisions
        • Redemption Rights


© 2010 Haynes and Boone, LLP
What is a Convertible Note?




© 2010 Haynes and Boone, LLP
Definition

     • A debt instrument that is convertible into
       stock of the issuer
     • In general, the total amount of the note
       converts into equity when an institutional
       investor (such as a venture capitalist)
       makes an investment
     • Holder of the note is a creditor – NOT
       an owner



© 2010 Haynes and Boone, LLP
Typical Terms

        • Debt Features
                 – Interest Rate
                 – Maturity Date
                 – Payment Terms
                 – Ranking
                 – Security
                 – Prepayment


© 2010 Haynes and Boone, LLP
Typical Terms

        • Equity Features
                 – Conversion Stock
                 – When it Converts
                 – Conversion Price
                 – How it Converts
                          • Mandatory Conversion
                          • Voluntary Conversion

                 – Warrant Coverage

© 2010 Haynes and Boone, LLP
Why Company Might Prefer
                 Convertible Notes




© 2010 Haynes and Boone, LLP
Convertible Note Financings are Easier!

        • Simpler and easier to conduct
        • Less documentation required
        • Fewer deal terms to negotiate
        • Less legal fees




© 2010 Haynes and Boone, LLP
Convertible Notes Defer Pricing Decision!

        • It’s hard to value a start-up
        • It will be easier to value the company
          when it is ready to raise Series A
        • The Series A guys are much smarter
          and better able to value the company
        • We just have to agree upon the price
          discount


© 2010 Haynes and Boone, LLP
Convertible Notes Protect Against Dilution!

        • Use of notes delays dilution to
          founders based on a low company
          valuation
        • If company executes with such funds,
          company will be worth much more at
          time of Series A




© 2010 Haynes and Boone, LLP
Convertible Notes Don’t Vote!

        • Holders of notes do not vote
        • It will be easier for the founders to
          maintain control of the company
        • Holders of notes are not as interested
          in protective provisions and investors’
          rights




© 2010 Haynes and Boone, LLP
Why Investor Might Prefer
                    Convertible Notes




© 2010 Haynes and Boone, LLP
Convertible Note Financings are Easier!

        • Simpler and easier to conduct
        • Less documentation required
        • Fewer deal terms to negotiate
        • Less legal fees




© 2010 Haynes and Boone, LLP
A Convertible Note is Safer!

        • Liquidation “Waterfall”:
                 – Creditors, 1st
                 – Preferred Stock, 2nd
                 – Common Stock, 3rd

        • Obligations can be secured
                 – Intellectual Property
                 – Other Assets


© 2010 Haynes and Boone, LLP
Why Company May Not Prefer
           Convertible Notes




© 2010 Haynes and Boone, LLP
Convertible Note Financings Can Be Complex

        • What if company never has a next
          round of financing?
                 – If things are going well, may want to
                   convert into a so-called “alternative
                   preferred stock”
                 – If not, how will the investor get paid back
                   without destroying the company

        • What if company is sold before the
          Maturity Date and conversion?

© 2010 Haynes and Boone, LLP
What if I Can’t Service the Debt!

        • Balance sheet negatively impacted by
          the leverage
        • If company fails to meaningfully
          execute before notes become due,
          company loses leverage with next
          round of investors




© 2010 Haynes and Boone, LLP
Why Investor May Not Prefer
               Convertible Notes




© 2010 Haynes and Boone, LLP
Investor May Have no Practical Remedy

        • Investor may have no real remedy
          against an insolvent company
        • Collateral may be of questionable
          value given that the company failed




© 2010 Haynes and Boone, LLP
Discount Will Not Compensate Me for Risk!

        • Discount may not compensate the note
          holder for the high risk
        • The greater the valuation of the next
          financing, the higher the conversion
          price could be




© 2010 Haynes and Boone, LLP
Will I Get Squeezed by Next Investor?

        • New investors may not want to invest
          unless note holders agree to certain
          modifications
        • New investors may consider the deal
          “too rich” for note holders or object to
          immediate “in-the-money” aspect with
          respect to liquidation preference




© 2010 Haynes and Boone, LLP
I Will Miss out on Certain Tax Advantages!

        • Certain tax advantages only apply to
          investments made in stock




© 2010 Haynes and Boone, LLP
Questions?

                                   Bart Greenberg
                                          Partner

                               18100 Von Karman Avenue, Suite 750
                                      Irvine, California 92612

                               bart.greenberg@haynesboone.com
                                         949.202.3037
                                                                    25
© 2010 Haynes and Boone, LLP

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Raising Your Seed Round Financing: Should You Use Convertible Notes or Preferred Stock

  • 1. Raising Your Seed Round Financing: Should You Use Convertible Notes or Preferred Stock? Presented by Bart Greenberg Haynes and Boone, LLP 2011 Business Growth Conference May 9, 2011 © 2010 Haynes and Boone, LLP
  • 2. What is Preferred Stock? © 2010 Haynes and Boone, LLP
  • 3. Definition • In general, a class of ownership in the corporation that has a higher claim on the assets and earnings than common stock • The terms of a corporation’s preferred stock are specific to that corporation: – Result of negotiation – One size does not fit all • Holder is a shareholder – an owner © 2010 Haynes and Boone, LLP
  • 4. Typical Terms • Dividends • Liquidation Preference • Conversion Rights • Antidilution Protection • Protective Provisions • Redemption Rights © 2010 Haynes and Boone, LLP
  • 5. What is a Convertible Note? © 2010 Haynes and Boone, LLP
  • 6. Definition • A debt instrument that is convertible into stock of the issuer • In general, the total amount of the note converts into equity when an institutional investor (such as a venture capitalist) makes an investment • Holder of the note is a creditor – NOT an owner © 2010 Haynes and Boone, LLP
  • 7. Typical Terms • Debt Features – Interest Rate – Maturity Date – Payment Terms – Ranking – Security – Prepayment © 2010 Haynes and Boone, LLP
  • 8. Typical Terms • Equity Features – Conversion Stock – When it Converts – Conversion Price – How it Converts • Mandatory Conversion • Voluntary Conversion – Warrant Coverage © 2010 Haynes and Boone, LLP
  • 9. Why Company Might Prefer Convertible Notes © 2010 Haynes and Boone, LLP
  • 10. Convertible Note Financings are Easier! • Simpler and easier to conduct • Less documentation required • Fewer deal terms to negotiate • Less legal fees © 2010 Haynes and Boone, LLP
  • 11. Convertible Notes Defer Pricing Decision! • It’s hard to value a start-up • It will be easier to value the company when it is ready to raise Series A • The Series A guys are much smarter and better able to value the company • We just have to agree upon the price discount © 2010 Haynes and Boone, LLP
  • 12. Convertible Notes Protect Against Dilution! • Use of notes delays dilution to founders based on a low company valuation • If company executes with such funds, company will be worth much more at time of Series A © 2010 Haynes and Boone, LLP
  • 13. Convertible Notes Don’t Vote! • Holders of notes do not vote • It will be easier for the founders to maintain control of the company • Holders of notes are not as interested in protective provisions and investors’ rights © 2010 Haynes and Boone, LLP
  • 14. Why Investor Might Prefer Convertible Notes © 2010 Haynes and Boone, LLP
  • 15. Convertible Note Financings are Easier! • Simpler and easier to conduct • Less documentation required • Fewer deal terms to negotiate • Less legal fees © 2010 Haynes and Boone, LLP
  • 16. A Convertible Note is Safer! • Liquidation “Waterfall”: – Creditors, 1st – Preferred Stock, 2nd – Common Stock, 3rd • Obligations can be secured – Intellectual Property – Other Assets © 2010 Haynes and Boone, LLP
  • 17. Why Company May Not Prefer Convertible Notes © 2010 Haynes and Boone, LLP
  • 18. Convertible Note Financings Can Be Complex • What if company never has a next round of financing? – If things are going well, may want to convert into a so-called “alternative preferred stock” – If not, how will the investor get paid back without destroying the company • What if company is sold before the Maturity Date and conversion? © 2010 Haynes and Boone, LLP
  • 19. What if I Can’t Service the Debt! • Balance sheet negatively impacted by the leverage • If company fails to meaningfully execute before notes become due, company loses leverage with next round of investors © 2010 Haynes and Boone, LLP
  • 20. Why Investor May Not Prefer Convertible Notes © 2010 Haynes and Boone, LLP
  • 21. Investor May Have no Practical Remedy • Investor may have no real remedy against an insolvent company • Collateral may be of questionable value given that the company failed © 2010 Haynes and Boone, LLP
  • 22. Discount Will Not Compensate Me for Risk! • Discount may not compensate the note holder for the high risk • The greater the valuation of the next financing, the higher the conversion price could be © 2010 Haynes and Boone, LLP
  • 23. Will I Get Squeezed by Next Investor? • New investors may not want to invest unless note holders agree to certain modifications • New investors may consider the deal “too rich” for note holders or object to immediate “in-the-money” aspect with respect to liquidation preference © 2010 Haynes and Boone, LLP
  • 24. I Will Miss out on Certain Tax Advantages! • Certain tax advantages only apply to investments made in stock © 2010 Haynes and Boone, LLP
  • 25. Questions? Bart Greenberg Partner 18100 Von Karman Avenue, Suite 750 Irvine, California 92612 bart.greenberg@haynesboone.com 949.202.3037 25 © 2010 Haynes and Boone, LLP