Presented to 4th year advertising students at the Ontario College of Art and Design March 2, 2010.

1. Think small
Ontario College of Art & Design
March 2, 2010

2. I am...
Guitar junkie, über web geek, art director,
avid traveller, video game player,
bicycle enthusiast and...
a small thinker
Ontario College of Art & Design | March 2, 2010

3. Think small
A framework for creating extendable ideas.
Ontario College of Art & Design | March 2, 2010

5. Understand Be
the channel contextual
Small
idea
Be timely
Ontario College of Art & Design | March 2, 2010

6. Understand the channel
Getting involved
+ Staying aware
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Make it up
Ontario College of Art & Design | March 2, 2010

7. Be timely
Paying attention
+ Always thinking
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Seize an opportunity
Ontario College of Art & Design | March 2, 2010

8. Ontario College of Art & Design | March 2, 2010

9. Be contextual
Know your audience
+ Where they are
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Engage the audience on their terms
Ontario College of Art & Design | March 2, 2010

13. Understand Be
the channel contextual
Small
idea
Be timely
Ontario College of Art & Design | March 2, 2010

14. Think small
A framework for creating extendable ideas.
Ontario College of Art & Design | March 2, 2010

15. Thanks
www.barrylachapelle.com
barrylachapelle@gmail.com
facebook.com/barrylachapelle
twitter.com/barrylachapelle
Ontario College of Art & Design | March 2, 2010