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THERAPEDIC INTERNATIONAL
2010 ANNUAL MEETING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
Barnum Design believes in advancing the entrepreneurial
spirit and challenging the status quo. Entrepreneurs take
on challenges others shy away from, craft new solutions
to old obstacles, and have the courage to say "why not"
when others say "why bother."
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
What we do:
Help entrepreneurs define
their unique identity
in the marketplace
BRANDING
MERCHANDISING
ENVIRONMENTS
ADVERTISING
PACKAGING
WEB DEVELOPMENT
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
Why?
Entrepreneurs are more fun!
BRANDING
MERCHANDISING
ENVIRONMENTS
ADVERTISING
PACKAGING
WEB DEVELOPMENT
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
How?
Facilitate conversation
BRANDING
MERCHANDISING
ENVIRONMENTS
ADVERTISING
PACKAGING
WEB DEVELOPMENT
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
ConsistentVoice
different conversations
Talking to multiple audiences
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
Talking to multiple audiences
What technologies/media can we leverage to create a
ongoing dialog with both the dealer and the consumer?
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
talk with me
and listen!
Consumers
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
talk with me
deliver more than products
Dealers
Brand Asset Secure Zone
P.O.P. Ordering
Sales Training Web Apps
Wiki-pedic
Mobile Apps
Social Media for the Trade
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
Case StudiesC U S T O M E R
D ATA B A S E
IDEN
T
IF Y
AT T R
A
C
TEN
G
A
G
ERET
A
IN
MARKETING
SALES
SERVICE
ANALYSIS
Engaging, Immersive Design
Social Media Integration
Customer Relationship Management (CRM)
Consumer and Trade Data Capture
Customer Loyalty Programs
Search Engine Optimization (SEO)
E-commerce
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com
Talking to multiple audiences
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com TRADE ADVERTISING
keep on
rockin’
in the free world
Tupelo Market
Building #3
Space #3000
High Point Market
Plaza Suites Building
Suite I-535
World Market Center
Las Vegas
Building B, Suite 822
We are proud to welcome
the newest members of the band:
Artaban International, Mexico and Restolex, India
Who join our recently added members:
Therapedic - Northern California (SleepRite Industries)
Therapedic - Colorado (Sermano, Ltd.)
Therapedic - Idaho (Everton Mattress)
Therapedic - Florida (Regal Mattress)
Therapedic - Mid-Atlantic (Cotton Belt, Inc.)
Therapedic - Pennsylvania (PA Bedding Company)
Therapedic - Texas (Winco)
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com TRADE ADVERTISING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com TRADE ADVERTISING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com CONSUMER ADVERTISING
W W W . T H E R A P E D I C . C O M
pillows / mattress toppers / mattress pads
If you’ve been
waking up a little cranky lately,
it might not be hormones or your
mother-in law. The real culprit could be
that flat, worn out pillow or the lumpy
old mattress. For over 50 years we’ve
been crafting the products that
help people sleep better.
So don’t get mad... get comfy!
EXCLUSIVELY AT:
anger
management
...without Dr. Phil
oneplacetorelax
Life just seems to keep accelerating.... there’s always too much to do and not enough time
to do it. At Therepedic we do our best to help you make the most of a little quiet time. From
comfortable, supportive mattresses to luxurious featherbeds and pillows, we make the products
that can make a few hours at home feel like a day at the spa for a whole lot less.
three kids out with dad
two hours of peace and quiet
E X C L U S I V E L Y A T :
W W W . T H E R A P E D I C . C O M
www.bedbathandbeyond.com
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com PACKAGING & MERCHANDISING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com PACKAGING & MERCHANDISING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com PACKAGING & MERCHANDISING
KING
76” x 80” x 12”
198cm x 203cm x 30cm
1”(2.5cm)
2”(5cm)
4”(10cm)
3”(8cm)
4 inches of luxury and
lasting support for your mattress
• 400 thread count, 100% cotton pillow top cover filled with
Angel Soft™ comfort fiber, which emulates the softness and loft of down
• Patented DuraLife™ foam provides deep-down support and
has a lifetime guarantee to never go flat
• 21” stretch-to-fit skirt
• Lifetime warranty: Guaranteed to never go flat
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com PACKAGING & MERCHANDISING
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com LASVEGAS MARKET
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com LASVEGAS MARKET
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com WEB
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com UPDATEDWEB DESIGN
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com UPDATEDWEB DESIGN
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com UPDATEDWEB DESIGN
T (914) 202-9350
F (914) 202-9352
www.barnumdesign.com

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Barnum Design Case Studies

  • 2. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com Barnum Design believes in advancing the entrepreneurial spirit and challenging the status quo. Entrepreneurs take on challenges others shy away from, craft new solutions to old obstacles, and have the courage to say "why not" when others say "why bother."
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  • 6. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com ConsistentVoice different conversations Talking to multiple audiences
  • 7. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com Talking to multiple audiences What technologies/media can we leverage to create a ongoing dialog with both the dealer and the consumer?
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  • 10. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com Case StudiesC U S T O M E R D ATA B A S E IDEN T IF Y AT T R A C TEN G A G ERET A IN MARKETING SALES SERVICE ANALYSIS Engaging, Immersive Design Social Media Integration Customer Relationship Management (CRM) Consumer and Trade Data Capture Customer Loyalty Programs Search Engine Optimization (SEO) E-commerce
  • 11. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com
  • 12. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com
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  • 30.
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  • 34. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com Talking to multiple audiences
  • 35. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com TRADE ADVERTISING keep on rockin’ in the free world Tupelo Market Building #3 Space #3000 High Point Market Plaza Suites Building Suite I-535 World Market Center Las Vegas Building B, Suite 822 We are proud to welcome the newest members of the band: Artaban International, Mexico and Restolex, India Who join our recently added members: Therapedic - Northern California (SleepRite Industries) Therapedic - Colorado (Sermano, Ltd.) Therapedic - Idaho (Everton Mattress) Therapedic - Florida (Regal Mattress) Therapedic - Mid-Atlantic (Cotton Belt, Inc.) Therapedic - Pennsylvania (PA Bedding Company) Therapedic - Texas (Winco)
  • 36. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com TRADE ADVERTISING
  • 37. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com TRADE ADVERTISING
  • 38. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com CONSUMER ADVERTISING W W W . T H E R A P E D I C . C O M pillows / mattress toppers / mattress pads If you’ve been waking up a little cranky lately, it might not be hormones or your mother-in law. The real culprit could be that flat, worn out pillow or the lumpy old mattress. For over 50 years we’ve been crafting the products that help people sleep better. So don’t get mad... get comfy! EXCLUSIVELY AT: anger management ...without Dr. Phil oneplacetorelax Life just seems to keep accelerating.... there’s always too much to do and not enough time to do it. At Therepedic we do our best to help you make the most of a little quiet time. From comfortable, supportive mattresses to luxurious featherbeds and pillows, we make the products that can make a few hours at home feel like a day at the spa for a whole lot less. three kids out with dad two hours of peace and quiet E X C L U S I V E L Y A T : W W W . T H E R A P E D I C . C O M www.bedbathandbeyond.com
  • 39. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com PACKAGING & MERCHANDISING
  • 40. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com PACKAGING & MERCHANDISING
  • 41. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com PACKAGING & MERCHANDISING KING 76” x 80” x 12” 198cm x 203cm x 30cm 1”(2.5cm) 2”(5cm) 4”(10cm) 3”(8cm) 4 inches of luxury and lasting support for your mattress • 400 thread count, 100% cotton pillow top cover filled with Angel Soft™ comfort fiber, which emulates the softness and loft of down • Patented DuraLife™ foam provides deep-down support and has a lifetime guarantee to never go flat • 21” stretch-to-fit skirt • Lifetime warranty: Guaranteed to never go flat
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  • 43. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com LASVEGAS MARKET
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  • 49. T (914) 202-9350 F (914) 202-9352 www.barnumdesign.com