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Look At Your Job From Your Employer’s Point of View
One Of The Highest-Performing Dental Offices in Australia… Is that of Patty Lund, who takes his job very seriously. Some  years ago Dr. Lund, studied the dental market and identified what people considered to be the worst three things about going to the dentist. He identified pain, smell, and waiting time as the worst three things.
After Identifying These Three Things… Dr. Lund made it his job to do everything within his power to ensure that people were extremely comfortable when getting dental work done. He and his dental hygienists made this a major priority.
His Practice Included… Making muffins and cookies for patients, which led to a small bakery being built on the premises so that the patients coming in would smell fresh bakery aromas and not the antiseptic odor that is typical of a dental office.
Finally, To Ensure That Patients Did Not Have A Long Wait… The office made a practice of only having one patient in the office at a time. The office actually ended up getting rid of three quarters of its patients and keeping only a small number that they wanted to work with.
The Result of All of These Efforts… Was that the dental office became much more efficient and is now among the most profitable dental practices in Australia. There is a huge waiting list of people who want to be patients of Dr. Lund. The example of Dr. Patty Lund shows that businesses that find out what their customers need, end up doing very well. Businesses that concentrate on what their clients want, and not what the business thinks they want, tend to do much better than their competitors.
The Same Goes For Your Job, Or the Job You Are Trying To Get. The best thing you can do in any business or job is look at your service from the customer’s point of view. I’m not just talking about customer service jobs here, I am referring to a way of thinking about work that makes you constantly succeed.  One way to look from this perspective is to view your boss and the people you work for as customers, especially when you are seeking employment.
Every Employer’s Priorities Are Different In one of my first jobs, I worked for someone who cared almost entirely about making sure there was never a typographical error in any document; that was the priority. In a job interview, I noticed the person doing the hiring had the best ordered office I had ever seen; I spoke about order in the interview and got the job. In another job I once had, I worked for a brilliant man who cared nothing about convention, order, or even mess, but was obsessed with the ability to think unconventionally and judged people almost entirely on their ability to do this as well.
You Always Need To Be Aware Of And Understand… What is important to your employer or interviewer. Look for signs of these priorities when you meet them. Find hints on their website or through any other source you can find. This is also something you should do in your current job.
While You May Have Ideas… About what the priorities are at your company, chances are those differ from the priorities that are important to your employer. Your employer’s needs and concerns trump your own in most cases. Being able to accept this and work for those priorities is key in helping you to land a job or hold on to a job.
Believe It Or Not… I have interviewed people who have basically told me they wanted to work at our company and, as part of their job, do whatever they wanted. They wanted to be the judge of what was important. This does not work, nor is it what is needed in most employment situations.
I Remember One Time… An attorney I was working for came into my office and gently rebuked me. I had been trying to sell him on an idea that I believed was very important to a case I was working on. The job I had been given basically required me to do research, but I wanted to do much more on the case.  The attorney told me that I needed to look at myself as a soldier and at him as a general. I needed to do just what I was asked and not try to change the assignment. Basically, I needed to follow orders and honor his instructions. I remember this quite well and, looking back on this, he was absolutely right.
One Of My Favorite Film Genres Is Submarine Movies. These films almost always have a very simple plot and involve an experienced captain and a much younger crew. Typically, the submarine is being pursued, more or less having a difficult time, and the captain always needs to give orders, which (quite often) seem counter-intuitive-and even crazy-to his crew. The crews often even mutiny because they disagree with the captain’s instructions. But always, in these movies, the captain ends up being right, despite what everyone else seems to believe.
You Need To Find Out… What the people you are working for need and honor those needs. You need to follow orders and not make up your own. This is something very few people understand in the business world. Understand this and you will not only stay employed but you will really stand out when you are seeking a job as well.

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Look at Your Job (or the Job You Are Seeking) from Your Employer's Point of View

  • 1. Look At Your Job From Your Employer’s Point of View
  • 2. One Of The Highest-Performing Dental Offices in Australia… Is that of Patty Lund, who takes his job very seriously. Some years ago Dr. Lund, studied the dental market and identified what people considered to be the worst three things about going to the dentist. He identified pain, smell, and waiting time as the worst three things.
  • 3. After Identifying These Three Things… Dr. Lund made it his job to do everything within his power to ensure that people were extremely comfortable when getting dental work done. He and his dental hygienists made this a major priority.
  • 4. His Practice Included… Making muffins and cookies for patients, which led to a small bakery being built on the premises so that the patients coming in would smell fresh bakery aromas and not the antiseptic odor that is typical of a dental office.
  • 5. Finally, To Ensure That Patients Did Not Have A Long Wait… The office made a practice of only having one patient in the office at a time. The office actually ended up getting rid of three quarters of its patients and keeping only a small number that they wanted to work with.
  • 6. The Result of All of These Efforts… Was that the dental office became much more efficient and is now among the most profitable dental practices in Australia. There is a huge waiting list of people who want to be patients of Dr. Lund. The example of Dr. Patty Lund shows that businesses that find out what their customers need, end up doing very well. Businesses that concentrate on what their clients want, and not what the business thinks they want, tend to do much better than their competitors.
  • 7. The Same Goes For Your Job, Or the Job You Are Trying To Get. The best thing you can do in any business or job is look at your service from the customer’s point of view. I’m not just talking about customer service jobs here, I am referring to a way of thinking about work that makes you constantly succeed. One way to look from this perspective is to view your boss and the people you work for as customers, especially when you are seeking employment.
  • 8. Every Employer’s Priorities Are Different In one of my first jobs, I worked for someone who cared almost entirely about making sure there was never a typographical error in any document; that was the priority. In a job interview, I noticed the person doing the hiring had the best ordered office I had ever seen; I spoke about order in the interview and got the job. In another job I once had, I worked for a brilliant man who cared nothing about convention, order, or even mess, but was obsessed with the ability to think unconventionally and judged people almost entirely on their ability to do this as well.
  • 9. You Always Need To Be Aware Of And Understand… What is important to your employer or interviewer. Look for signs of these priorities when you meet them. Find hints on their website or through any other source you can find. This is also something you should do in your current job.
  • 10. While You May Have Ideas… About what the priorities are at your company, chances are those differ from the priorities that are important to your employer. Your employer’s needs and concerns trump your own in most cases. Being able to accept this and work for those priorities is key in helping you to land a job or hold on to a job.
  • 11. Believe It Or Not… I have interviewed people who have basically told me they wanted to work at our company and, as part of their job, do whatever they wanted. They wanted to be the judge of what was important. This does not work, nor is it what is needed in most employment situations.
  • 12. I Remember One Time… An attorney I was working for came into my office and gently rebuked me. I had been trying to sell him on an idea that I believed was very important to a case I was working on. The job I had been given basically required me to do research, but I wanted to do much more on the case. The attorney told me that I needed to look at myself as a soldier and at him as a general. I needed to do just what I was asked and not try to change the assignment. Basically, I needed to follow orders and honor his instructions. I remember this quite well and, looking back on this, he was absolutely right.
  • 13. One Of My Favorite Film Genres Is Submarine Movies. These films almost always have a very simple plot and involve an experienced captain and a much younger crew. Typically, the submarine is being pursued, more or less having a difficult time, and the captain always needs to give orders, which (quite often) seem counter-intuitive-and even crazy-to his crew. The crews often even mutiny because they disagree with the captain’s instructions. But always, in these movies, the captain ends up being right, despite what everyone else seems to believe.
  • 14. You Need To Find Out… What the people you are working for need and honor those needs. You need to follow orders and not make up your own. This is something very few people understand in the business world. Understand this and you will not only stay employed but you will really stand out when you are seeking a job as well.