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The Foot In The Door Phenomenon And Your Job Search
One Of The Most Powerful And Important Things You Can Do… To get a job and achieve anything in life, is learning how to just get your foot in the door. Getting your foot in the door is something that is among the most powerful things in terms of advancing your career. Once you are able to get your foot in the door everything really changes.
My Entire Life… I have seen the power of people getting their foot in the door.  A large part of the battle for success in your career revolves around getting your foot in the door, because once you get your foot in the door incredible things can happen to you.  Everything is about getting your foot in the door.  Once you are “in” the people you are working with will protect you if you work hard.  You will have the same opportunity to compete with others. You will also be in a position to impart massive change on the world.
Several Years Ago I Was In A Relationship With… a woman who worked for David Geffen. David Geffen is one of the most powerful and richest men in Hollywood. She used to work at his house, and when she was there she would see people like Bill Clinton (when he was the President) walking around.  What is so amazing about a guy like Geffen is that he never completed college.  He started out his career working in the mail room at William Morris agency.  In order to  get the job , he had to prove he graduated from college and forged a letter showing that he did. 
What Is So Incredible About Someone Like Geffen Is That… He was such a hard worker that once he was able to get in the door he was able to achieve what his pedigree would not allow him to achieve on his own.  While people may not approve of Geffen forging the fact that he went to college, it got him in the door.  The rest is history and his ability to get himself in the door gave him the opportunity to become a powerful agent and ultimately hang out with presidents, make movies, become a generous benefactor and more.
All of his successes came from the ability to get in the door.
Several Years Ago… I was speaking to an attorney who was working at what I would say is widely considered the most difficult law firm to get hired at in the United States. The attorneys who work in this law firm all seem to have graduated in the top one or two students from the best law school in the United States.  Simply stated, it is almost impossible to get a job at this law firm.  When I looked at this woman’s transcript, however, I realized that she had done very well in law school but nowhere near well enough to get a job at this particular law firm.  Then I realized something else - she had started working at the law firm at the age of 18, as a secretary, and had worked there for almost 7 years before finally going to a third tier law school.  Nevertheless, the law firm had happily hired her once she graduated from law school because she already had her foot in the door.
During The Korean War… Chinese Communists used the foot in the door phenomenon with American prisoners.  Unlike the North Koreans, who were very savage with the American prisoners, the Chinese were very nice to the prisoners.  The Americans who were captured had been trained to provide nothing but their name, rank and serial number.  The Chinese, however, managed to be extremely successful in getting the prisoners to be informants, denounce the United States and more.
A Prisoner Might Be Taken To A Room, Given A Cigarette Or… A prisoner might be taken to a room, given a cigarette and something to eat. Then they would sit there with the Chinese for some time.  They could potentially sit there for hours chatting about this or that, and really nothing in particular.  The prisoner would feel he was being treated very well and would have let his defenses down to some degree.  Then something unusual might happen to “open the door.”  The prisoner might be asked to make a very simple statement that on its face did not sound that bad: “ In Communism there is no unemployment and in the United States there is.  Therefore, America is not perfect.”
However, Where This Gets Interesting Is In Regards To… What the Chinese would do later.  According to one account of this in  Readings in Managerial Psychology by Harold J. Leavitt, Lewis R. Pondy and David M. Boje wrote: ‘ But once these minor requests were complied with, the men found themselves pushed to submit to related but more substantive requests.  A man who just agreed with his Chinese interrogator that the United States is not perfect, might then be asked to indicate some of the ways in which he thought this was the case.  Once he had so explained himself, he might be asked to make a list of these “problems with America” and to sign his name to it.  Later he might be asked to read his list in a discussion group with other prisoners.  “After all, it’s what you really believe isn’t it?”  Still later he might be asked to write an essay expanding on his list and discussing these problems in greater detail.’
The Chinese Might Then Use His Name and His Essay In… An anti-American radio broadcast beamed not only to the entire camp, but to other POW camps in North Korea as well as to American forces in South Korea. Suddenly he would find himself a “collaborator.” having given aid and comfort to the enemy.  Aware that he had written an essay without any strong threats or coercion, many times a man would change his image of himself to be consistent with the deed, and with the new “collaborator” label, often resulting in even more extensive acts of collaboration.
A Huge Secret Of Getting The Results You Want From… people, organizations and others is to start small and get them to make larger and larger commitments.  For example, when a man asks a woman out he never says “Hey, lets go have sex and then spend the next 60 years of our lives together in a committed relationship.” Instead, he invites her to have coffee, go see a movie, take a walk and so forth.  Everything begins with very small steps, and these small steps lead to greater and greater commitment.
When A Religious Organization Comes To Your Door And… Hands you a pamphlet to read, they do not say: “ Hey, we would like to invite you to renounce every other religion on the planet, come to our Church every Sunday for the rest of your life and give us as much of your money as you can until you die.”  Instead, they offer you a pamphlet and then ask if they can come back to see you at another time after you have had a chance to review the pamphlet.  They seek smaller commitments from you before they attempt to do any of these things.  They know that the most important thing they can do is get their foot in the door.  Once they get their foot in the door, everything is much, much easier.
The Scientologists Do Not Ask People On The Street If… They are interested in getting therapy for the rest of their lives to get aliens out of their body.  No, they know they would be “crazy” to do this.  Instead, they ask people to take a personality test, and then build upon this.  You need to start small with anything, before you can build upon it. Organizations are all smart enough to know that the first step and challenge they face is getting their foot in the door.
One Of The Funniest Things I Have Seen… That business schools, college career counseling offices and other organizations often do with their students is encourage them to ask for “informational interviews” with various alumni of the school in important positions and cities they are seeking to work in.  For example, they will coach their students to go out and contact various alumni and tell them they are planning on working in a given industry, in a certain city (the industry could be large and very broad such as banking, retail, law, health care, etc). 
The Students Tell The Alumni That They Are Interested In… Getting some information about what it is like to work in a given industry in that city and to “learn from someone in the trenches” or something along those lines.  Since this is such a small request and seems quite harmless–”I’d love to provide this alumnus of my school some information”–the alumni of the school almost always agree.  They figure that since there is some sort of affiliation between them and the student (the same school), and the student is simply seeking some harmless information, that there is nothing wrong with speaking to the student at all.
The Student Will Invariable Show Up At The Employer… well dressed and with a folder containing their resume and with a list of a few prepackaged questions that they already know the answers to.  The student will then sit down with the employer and commence speaking with him/her.  The entire time the employer is speaking they are, on some level, evaluating whether or not they think the student could potentially make a good hire.  The student is not really there to get information 99% of the time, but to “get his/her foot in the door” and hopefully get a job, or future interviews at the least. 
We See The Foot In The Door Phenomenon… In shopping centers, grocery stores and all sorts of places every day.   The “free sample” in the grocery store is an example of the foot in the door tactic. You are offered a piece of something to eat or drink and try it.  You then end up buying something you normally would not.  Someone sprays some perfume on you while you are strolling through a department store, and you decide to purchase it and never would have unless this had happened.
This Is What Internships Are In Many Companies This is what internships are in many companies.  Numerous companies and other organizations have unpaid internships for students each summer.  People come from all over the country to work for one organization or another for free each summer, or during the school year.  You might ask, why would someone want to work for an organization for free?  This is a great question.  Working some place for free does not seem to make a lot of sense until you realize that the person is doing everything within their power to get his/her foot in the door.   Once your foot is in the door, everything changes.
If You Really, Really Want To Work For A Particular Employer… The most important thing you can do is get your foot in the door.  In a bad job market you can really make the foot in the door phenomenon work for you.   For example, many people are looking at the prospect of being unemployed for potentially weeks (or longer) in a bad recession.  If you are going into a job interview where there is a lot of competition with an employer you really want to work for, a good strategy may often times be to say something along these lines during the later stages of your interview: “ Listen, I have really wanted to work at this company for a long time.  Financially, I am okay and do not have any pressing need for money at the moment.  I am more concerned about having something to do during the day.  I like working.  I like the atmosphere here, and I really like this company.  I would like to come work here for free for a month so you can see what I am like.  Regardless of what happens, I will make the best effort I can during this time, and you will have someone doing the job right away and it will not cost you anything.”
This Strategy Is Incredibly Effective And It Can Work Wonders Why?  Because you are showing a commitment to the employer.  You are showing that you like to work.  You are not making the employer feel guilty about not paying you.  You are giving the employer something for nothing.  This strategy works and it is like a guided nuclear missile you can use against your competition for the jobs you are most interested in.  Try it if you really want a job.  If you pull it off right, it will get you a foot in the door and once you get your foot in the door this can lead to a full time job later.  You are not obligating the person in any way.
You need to get your foot in the door and knowing how to do this will pay huge rewards. The most successful salespeople, job seekers and others all know that the biggest step they make in their march towards a job or sale is when they get the prospect, or employer, to let their foot in just a little.

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Foot in the Door Phenomenon - Get Your Foot in the Door to Advance Your Career

  • 1. The Foot In The Door Phenomenon And Your Job Search
  • 2. One Of The Most Powerful And Important Things You Can Do… To get a job and achieve anything in life, is learning how to just get your foot in the door. Getting your foot in the door is something that is among the most powerful things in terms of advancing your career. Once you are able to get your foot in the door everything really changes.
  • 3. My Entire Life… I have seen the power of people getting their foot in the door.  A large part of the battle for success in your career revolves around getting your foot in the door, because once you get your foot in the door incredible things can happen to you.  Everything is about getting your foot in the door.  Once you are “in” the people you are working with will protect you if you work hard.  You will have the same opportunity to compete with others. You will also be in a position to impart massive change on the world.
  • 4. Several Years Ago I Was In A Relationship With… a woman who worked for David Geffen. David Geffen is one of the most powerful and richest men in Hollywood. She used to work at his house, and when she was there she would see people like Bill Clinton (when he was the President) walking around.  What is so amazing about a guy like Geffen is that he never completed college.  He started out his career working in the mail room at William Morris agency.  In order to get the job , he had to prove he graduated from college and forged a letter showing that he did. 
  • 5. What Is So Incredible About Someone Like Geffen Is That… He was such a hard worker that once he was able to get in the door he was able to achieve what his pedigree would not allow him to achieve on his own.  While people may not approve of Geffen forging the fact that he went to college, it got him in the door.  The rest is history and his ability to get himself in the door gave him the opportunity to become a powerful agent and ultimately hang out with presidents, make movies, become a generous benefactor and more.
  • 6. All of his successes came from the ability to get in the door.
  • 7. Several Years Ago… I was speaking to an attorney who was working at what I would say is widely considered the most difficult law firm to get hired at in the United States. The attorneys who work in this law firm all seem to have graduated in the top one or two students from the best law school in the United States.  Simply stated, it is almost impossible to get a job at this law firm.  When I looked at this woman’s transcript, however, I realized that she had done very well in law school but nowhere near well enough to get a job at this particular law firm.  Then I realized something else - she had started working at the law firm at the age of 18, as a secretary, and had worked there for almost 7 years before finally going to a third tier law school.  Nevertheless, the law firm had happily hired her once she graduated from law school because she already had her foot in the door.
  • 8. During The Korean War… Chinese Communists used the foot in the door phenomenon with American prisoners.  Unlike the North Koreans, who were very savage with the American prisoners, the Chinese were very nice to the prisoners.  The Americans who were captured had been trained to provide nothing but their name, rank and serial number.  The Chinese, however, managed to be extremely successful in getting the prisoners to be informants, denounce the United States and more.
  • 9. A Prisoner Might Be Taken To A Room, Given A Cigarette Or… A prisoner might be taken to a room, given a cigarette and something to eat. Then they would sit there with the Chinese for some time.  They could potentially sit there for hours chatting about this or that, and really nothing in particular.  The prisoner would feel he was being treated very well and would have let his defenses down to some degree.  Then something unusual might happen to “open the door.”  The prisoner might be asked to make a very simple statement that on its face did not sound that bad: “ In Communism there is no unemployment and in the United States there is.  Therefore, America is not perfect.”
  • 10. However, Where This Gets Interesting Is In Regards To… What the Chinese would do later.  According to one account of this in Readings in Managerial Psychology by Harold J. Leavitt, Lewis R. Pondy and David M. Boje wrote: ‘ But once these minor requests were complied with, the men found themselves pushed to submit to related but more substantive requests.  A man who just agreed with his Chinese interrogator that the United States is not perfect, might then be asked to indicate some of the ways in which he thought this was the case.  Once he had so explained himself, he might be asked to make a list of these “problems with America” and to sign his name to it.  Later he might be asked to read his list in a discussion group with other prisoners.  “After all, it’s what you really believe isn’t it?”  Still later he might be asked to write an essay expanding on his list and discussing these problems in greater detail.’
  • 11. The Chinese Might Then Use His Name and His Essay In… An anti-American radio broadcast beamed not only to the entire camp, but to other POW camps in North Korea as well as to American forces in South Korea. Suddenly he would find himself a “collaborator.” having given aid and comfort to the enemy. Aware that he had written an essay without any strong threats or coercion, many times a man would change his image of himself to be consistent with the deed, and with the new “collaborator” label, often resulting in even more extensive acts of collaboration.
  • 12. A Huge Secret Of Getting The Results You Want From… people, organizations and others is to start small and get them to make larger and larger commitments.  For example, when a man asks a woman out he never says “Hey, lets go have sex and then spend the next 60 years of our lives together in a committed relationship.” Instead, he invites her to have coffee, go see a movie, take a walk and so forth.  Everything begins with very small steps, and these small steps lead to greater and greater commitment.
  • 13. When A Religious Organization Comes To Your Door And… Hands you a pamphlet to read, they do not say: “ Hey, we would like to invite you to renounce every other religion on the planet, come to our Church every Sunday for the rest of your life and give us as much of your money as you can until you die.” Instead, they offer you a pamphlet and then ask if they can come back to see you at another time after you have had a chance to review the pamphlet.  They seek smaller commitments from you before they attempt to do any of these things.  They know that the most important thing they can do is get their foot in the door.  Once they get their foot in the door, everything is much, much easier.
  • 14. The Scientologists Do Not Ask People On The Street If… They are interested in getting therapy for the rest of their lives to get aliens out of their body.  No, they know they would be “crazy” to do this.  Instead, they ask people to take a personality test, and then build upon this.  You need to start small with anything, before you can build upon it. Organizations are all smart enough to know that the first step and challenge they face is getting their foot in the door.
  • 15. One Of The Funniest Things I Have Seen… That business schools, college career counseling offices and other organizations often do with their students is encourage them to ask for “informational interviews” with various alumni of the school in important positions and cities they are seeking to work in.  For example, they will coach their students to go out and contact various alumni and tell them they are planning on working in a given industry, in a certain city (the industry could be large and very broad such as banking, retail, law, health care, etc). 
  • 16. The Students Tell The Alumni That They Are Interested In… Getting some information about what it is like to work in a given industry in that city and to “learn from someone in the trenches” or something along those lines.  Since this is such a small request and seems quite harmless–”I’d love to provide this alumnus of my school some information”–the alumni of the school almost always agree.  They figure that since there is some sort of affiliation between them and the student (the same school), and the student is simply seeking some harmless information, that there is nothing wrong with speaking to the student at all.
  • 17. The Student Will Invariable Show Up At The Employer… well dressed and with a folder containing their resume and with a list of a few prepackaged questions that they already know the answers to.  The student will then sit down with the employer and commence speaking with him/her.  The entire time the employer is speaking they are, on some level, evaluating whether or not they think the student could potentially make a good hire.  The student is not really there to get information 99% of the time, but to “get his/her foot in the door” and hopefully get a job, or future interviews at the least. 
  • 18. We See The Foot In The Door Phenomenon… In shopping centers, grocery stores and all sorts of places every day.  The “free sample” in the grocery store is an example of the foot in the door tactic. You are offered a piece of something to eat or drink and try it.  You then end up buying something you normally would not.  Someone sprays some perfume on you while you are strolling through a department store, and you decide to purchase it and never would have unless this had happened.
  • 19. This Is What Internships Are In Many Companies This is what internships are in many companies.  Numerous companies and other organizations have unpaid internships for students each summer.  People come from all over the country to work for one organization or another for free each summer, or during the school year.  You might ask, why would someone want to work for an organization for free?  This is a great question.  Working some place for free does not seem to make a lot of sense until you realize that the person is doing everything within their power to get his/her foot in the door.  Once your foot is in the door, everything changes.
  • 20. If You Really, Really Want To Work For A Particular Employer… The most important thing you can do is get your foot in the door.  In a bad job market you can really make the foot in the door phenomenon work for you.  For example, many people are looking at the prospect of being unemployed for potentially weeks (or longer) in a bad recession.  If you are going into a job interview where there is a lot of competition with an employer you really want to work for, a good strategy may often times be to say something along these lines during the later stages of your interview: “ Listen, I have really wanted to work at this company for a long time.  Financially, I am okay and do not have any pressing need for money at the moment.  I am more concerned about having something to do during the day.  I like working.  I like the atmosphere here, and I really like this company.  I would like to come work here for free for a month so you can see what I am like.  Regardless of what happens, I will make the best effort I can during this time, and you will have someone doing the job right away and it will not cost you anything.”
  • 21. This Strategy Is Incredibly Effective And It Can Work Wonders Why? Because you are showing a commitment to the employer.  You are showing that you like to work.  You are not making the employer feel guilty about not paying you.  You are giving the employer something for nothing.  This strategy works and it is like a guided nuclear missile you can use against your competition for the jobs you are most interested in.  Try it if you really want a job.  If you pull it off right, it will get you a foot in the door and once you get your foot in the door this can lead to a full time job later.  You are not obligating the person in any way.
  • 22. You need to get your foot in the door and knowing how to do this will pay huge rewards. The most successful salespeople, job seekers and others all know that the biggest step they make in their march towards a job or sale is when they get the prospect, or employer, to let their foot in just a little.