Social Media and Social Recruiting Strategy ideas for 2015

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32 likes•8,132 views

Barclay Jones: Making Recruiters More Successful

I ran a webinar for recruiters in November 2014, reviewing some ideas around social media and social recruiting strategy for 2015. I could have talked all about this (and I often do!). Instead I threw some ideas out there to help recruiters focus on real goals, strategies and tactics. Thanks APSCo for your support on this webinar.

Social Media

@LisaMariJones
#RecruitClever
We help recruiters to use social
media to generate business and
attract talent
We use “rec tec” to speed up
process and make recruiters more
competitive
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Social media has just made
some recruiters take their
traditional approach online…
…. and shout louder!
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Lewis Hamilton…
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Do you have any idea?
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Be a super spy!
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Mobiles are so yesterday
We read 25%
slower online
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
What’s your stat?
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
What’s
their
device?
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
What are you
measuring?
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Junk
food
content
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
A great sourcing strategy…
…. is now all about attraction
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
… the realization that it’s about THEM not YOU
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
… what’s there to talk about?
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
And it’s all about THEM…
…. not you!
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
Why try and attract?
44% look for content to
improve their skills and
help their career path
(NOT jobs) LinkedIn Talent Trend 2014
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
#RecruitClever
29
Are you a clever recruiter?
Webinars
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
November
30
Friday
28
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
…and Review
Recruitment Technology and Social Media for Recruiters barclayjones.com

@LisaMariJones
#RecruitClever
32
Push the button!
Recruitment Technology and Social Media for Recruiters barclayjones.com

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We ran a great webinar with Broadbean today to show recruiters what they need to stop doing with their job adverts. We want to help our community become innovative with their adverts, place more candidates, engage more clients, and become more successful in 2017. We talked about: What words stop people applying for jobs and what to replace them with Do "Rock Stars" and "Geniuses" help or hinder job applications? When to advertise jobs Whether to mention your clients' names or not Which apps can help us with our job adverts Size matters - but which size are we aiming for? Is Christmas Day a great day to post a job? If you want more advice on creating innovative adverts, get in touch at roi@barclayjones.com for a free consultation. As usual, we asked a few questions to find out how our recruiter community is feeling about 2016, and the results were revealing! 55% aren't measuring ROI, and 17% didn't really know what they should be measuring! 54% feel like change isn't being managed well within their business 86% say the systems they're buying are benefitting their recruiters... but only 50% have any objectives or goals for their recruitment tech? This smacks of a lack of relevant expectations. If you missed the webinar, catch up in the slideshare - and note there's a video attached to watch too.

Job adverts what to stop doing in 2017

Barclay Jones: Making Recruiters More Successful

Trump, Theresa, Brexit, Recxit... There's lots going on in 2017, but we're not getting into politics just yet. We decided to give you something a bit more positive to focus on - recruitment technology, and how it can make your life easier next year! What does 2017 have in store for the recruitment industry? Find out now! Read on our blog here: http://www.barclayjones.com/blog/recruitment-technology/7-recruitment-tech-predictions-for-2017/

7 Recruitment Technology Predictions for 2017

Barclay Jones: Making Recruiters More Successful

Everyone is quick to reveal what you should be doing more of (spending, implementing, rolling out!) but we know that’s not always the key to improvement. Often it’s the things you need to STOP doing that can have a big effect. We see this a lot with our clients – they’re so busy trying to improve that they don’t see all the things holding them back. Get ready to discover all the recruitment tech mistakes we want you to STOP making ready for 2017. Read on our blog here: http://www.barclayjones.com/blog/recruitment-technology/5-things-you-need-to-stop-doing-with-your-recruitment-tech/

5 Things to Stop Doing With Your Recruitment Technology in 2017

Barclay Jones: Making Recruiters More Successful

I do often come across Marketing departments who are disconnected from Sales – disconnected enough to warrant a (healthy) scepticism. This is often demonstrated by graphs showing community sizes rather than fees generated from marketing activities. Why? I often find that this is due to a complete lack of understanding (by Sales) of what Marketing is there for. Marketing are often not expected to generate leads, and if they do, Sales sometimes don’t stop cold calling long enough to convert them, or feedback to Marketing on improving the lead criteria. (See more at: http://www.barclayjones.com/blog/social-media-for-recruiters/how-to-get-roi-from-your-colouring-in-department-(marketing-department)/)

How to Get ROI from Your Colouring-In Department (Marketing Department)

Barclay Jones: Making Recruiters More Successful

Deloitte Predictions for the Technology, Media and Telecoms (TMT) sectors is in its fifteenth year. I’ve attended some of the big events they hold... which in recent times have been migrated to video. As a #GirlGeek and previously an IT Director, I’ve watched with interest the different technologies which we have morphed from and to. Brick-sized mobiles with antenna you could dry your undies on, LinkedIn being banned in my first recruitment firm as it was not as good as the CRM (!), Blackberries being Purple with a dial on the side (and desirable!) In the fifteenth edition of the Predictions, one element really caught my eye – Women in Technology. (See more at: http://www.barclayjones.com/blog/recruitment/no-women-in-tech-what-the-heck!/)

No Women in Tech? What the Heck!?

Barclay Jones: Making Recruiters More Successful

I was delighted to be invited by APSCo to talk at their IT Forum in London. They asked me to talk to their members about “How to Attract IT Tech Talent without Being Talented in IT”. Now being a recruitment advocate, an ex-IT Director, a proud geek – and on the whole pretty bossy, I was delighted to be given such a great topic. Recruitment and tech is something I am really passionate about. See the rest here: http://www.barclayjones.com/blog/recruitment/how-to-attract-it-talent-without-being-talented-in-it/

How to Attract IT Talent with being Talented in IT

Barclay Jones: Making Recruiters More Successful

#RecruitClever Webinar: Exclusive first-look at AdaptUX

Barclay Jones: Making Recruiters More Successful

Barclay Jones and Broadbean are back with another great webinar for you lucky recruiters! We're teaming up to show you how to create more hours in the day, place more candidates and make more money, with the effective use of Broadbean. We specialise in recruitment technology and social media for recruitment. We advise on the effective use of recruitment technology and social media to improve business process, recruitment and bottom line. Read more at our blog: http://www.barclayjones.com/blog/recruitment-technology/become-a-superhero-recruiter-with-broadbean/

Become a Superhero Recruiter with Barclay Jones and Broadbean

Barclay Jones: Making Recruiters More Successful

#RecruitClever Webinar: Top 10 Tips for Speedy Sourcing with Bond Adapt V11 with Barclay Jones and Bond International Barclay Jones trainer Rose Megson will give you the tips you need in a speedy 30 minutes, so you can immediately start becoming a competitive and effective recruiter using Bond Adapt V11. This Webinar covers: Sourcing important clients Becoming more effective with your sourcing Sourcing new candidates faster Read more here: http://www.barclayjones.com/blog/recruitment-technology/[webinar]-top-10-tips-for-speedy-sourcing-in-bond-adapt/

#RecruitClever Webinar: Top 10 Tips for Speedy Sourcing with Bond Adapt V11

Barclay Jones: Making Recruiters More Successful

Google+ - that formidable bit of kit that you feel a little weird about? The kit that often leaves me feeling “all the gear no idea?” when I look at some recruiters and their approach to it. Perhaps (you’re normal) and can’t quite put your finger on what it will do for you? Not sure if it should be part of your “mix”? I attended InboundUK last year and the massively influential (LinkedIn Influencer) Gary Vaynerchuk was a keynote speaker. Someone in the audience had the audacity ask about Google+. Time slowed down… I held my breath… I’d been waiting for someone to talk “sense” about it… Yes, it’s clever, beautifully built (in my humble view), stands on everyone’s shoulders, is linked to every system (it seems) out there… But a recruiting system? Really? Do recruiters, who on the whole really haven’t got to grips with LinkedIn, Twitter and their own internal CRM/ATS, really have time for ANOTHER social system…? And Gary said… I’m waiting for Google+ to become important I flippin’ fell off of my chair. Oh, go on then! It would be remiss of me to totally blank Google+ - I do use it myself – I really like it. It has some “cool” features. It’s a very “connected” system. Yes, it’s more “social” than LinkedIn, but in the real world the average candidate and clients is more “G+” (informal) than “LinkedIn” (formal) in terms of their normal behaviour… So why is it so good? 6 Cool Features of Google+ and 4 more Hidden Features: Cool Features 1. Circles 2. Communities 3. Photos 4. Hangouts 5. Events 6. Local Hidden Features 1. Embedded Posts 2. Formatting Posts 3. Hashtag Slideshows 4. Banners Go on, have a look at Google+. You will be impressed with what you can do and achieve! Read more at our blog: http://www.barclayjones.com/blog/social-media-for-recruiters/6-googleplus-features-recruiters-and-recruitment-marketers-should-be-using/

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29. @LisaMariJones #RecruitClever #RecruitClever 29 Are you a clever recruiter? Webinars Recruitment Technology and Social Media for Recruiters barclayjones.com

30. @LisaMariJones #RecruitClever November 30 Friday 28 Recruitment Technology and Social Media for Recruiters barclayjones.com

31. @LisaMariJones #RecruitClever …and Review Recruitment Technology and Social Media for Recruiters barclayjones.com

32. @LisaMariJones #RecruitClever 32 Push the button! Recruitment Technology and Social Media for Recruiters barclayjones.com

33. @LisaMariJones #RecruitClever Lisa Jones LisaMariJones Recruitment Technology and Social Media for Recruiters barclayjones.com

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