The lovely Bullhorn Team ran their LIVE LONDON event in November 2013 and asked me to speak for them - the topic "Social Media for Recruiters". Even I get sick of hearing about 10 top ways to success with social media, so I flipped it to how to fail. I looked at some typical alternative goals for recruiters (wasting time, leaking data) and got the audience engaged with what they need to not do (unless of course they want to totally fail at social media and social recruiting in 2014). Thanks Bullhorn

1. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
12 Ways to Guarantee
Your Social Media
Strategy Will Totally #Fail
Lisa Jones
@LisaMariJones
Barclay JonesBullhornUK
@BullhornUK

2. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
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What we do we do well
We use “rec tech” to speed up
business process and make
recruiters more competitive
We help recruiters use social
media to generate business and
source talent

3. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
You need a strategy to
succeed

4. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Your clients have a complete
lack of fear of social media,
and a need to save money…
on recruitment
…and they’re not social
media snobs

5. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What are your goals?
(or do you just have tactics?)
Can it replace existing methods? Or are
you simply creating workload?
Do you have a
Strategy?

6. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Option paralysis
Distract the workforce
Demonstrate how easy recruitment is
Increase workload
Kill the brand
Waste money
Tick some boxes
Alternative
GoalsWaste time
Increase inappropriate applications
Give away
data

7. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What are your goals?

8. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Be innovative
Business growth
Attract internal talent
Be more agile
Brand awareness
Build and manage relevant communities
Challenge the direct hire model
Be more approachable
Goals
Save money

9. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Is there a disconnect between the C Suite
and the rest of the business?
“So I am Chair of the company. I’m totally
convinced and I know I need to make the
leap. But my staff seem to be better at this
than me”
Have you handed over your
keys to the “young’uns”?

10. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Has the recruitment process
changed so much that you
don’t know what it is?

11. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Too many systems, not enough process?
Do you know what you want
each stream to do for you?
Option Paralysis

12. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Have you discovered which
parts of your business process
social media is good at?

13. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
No Business
Process?
Have you mapped out what works?
Where in your process would
social media “fit”?
Social media is not something you do
at 10:15 if you have 5 minutes

14. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
It needs to have more than a LinkedIn button
Does your CRM
integrate with social?
Make life “easy” for recruiters by
joining up their processes and
workflow with systems
Is your CRM
“Connected”

15. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Who delivers social media in your
business?

16. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Who is your social media resource?
Do they get your goals?
Are they experienced enough?
Or are they just tactical?
A 14 year old with a mouse and
Facebook Profile runs strategy

17. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
#Jobs #Hiring #Job #Me #MyCompany
It won’t get you a second date
Are candidates really that loyal?
Do they care about your brand?
Talk about yourself

18. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Time
Advice
Data
Global View
Industry Geek
Connections
Advocacy
Agent – Jerry Mcguire
Political Insight
Sector Knowledge
Recruitment Geek
Honesty
Negotiation Skills
Dazzle me!

19. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What do you expect from social
media?

20. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Do you know what you want social media to
do?
Give it a job
Aim high! But be realistic (phones don’t
make placements, people do)
Lack of Expectation?

21. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Everyone is a
Candidate…?

22. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What are you offering candidates
(including the passives?)
What do you offer clients?

23. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Having an Impractical
Policy
“Do not…”
“We will…”
“If you…”
Is the data
yours??

24. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What is your policy?
And does it guide or restrict?

25. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Was there one before social media?
People and processes make
placements, not systems
Focussing your attention on an assumption is
dangerous (your clients don’t!)
Assuming there is a silver
bullet

26. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Forget mobile at your peril
Make your adverts clear who you
are trying to attract – give candidates a
chance to deselect themselves
It’s only going 1 way
Your website is the “be all”

27. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
What % of your traffic is
mobile?
What % of your traffic is
social?

28. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Takeaways
 Get your goals and strategy before you get tactical
 Stop distracting – get some process
 Take responsibility – it’s not hard
 Enough about you – what about me!
 Have realistic and positive expectations
 Plan for the passives
 Have a practical policy
 Get jiggy with mobile web!

29. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
Questions??

30. barclayjones.comRecruitment Technology and Social Media for Recruiters
#BHLiveLondon
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