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Economic Promotion           BARCELONA
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   Ajuntament de Barcelona
Executive
  Summary
  Barcelona is one of the 10 largest urban                     · The rate of entrepreneurial activity (8.3%) is higher than
  areas in Europe in terms of population                         that of countries with a long business tradition, such as
                                                                 Finland and Sweden, and that of the European average
· It is the capital of Catalonia and the headquarters to the     (5.4%). A total of 14,875 businesses were set up in
  permanent secretariat of the Union for the Mediterranean.      Barcelona in 2008 and the city has the highest rate of
                                                                 business created per 1000 inhabitants of large Spanish
· With more than 1,600,000 inhabitants, the city is the          urban areas.
  nucleus of a metropolitan region of close to 5,000,000
  people, who represent 11% of the population of Spain.
· The cosmopolitan, diverse and intercultural spirit of
  Barcelona is clearly shown by the fact that more than
  18% of the city’s residents are foreigners.                    The Barcelona labour market has a
                                                                 critical mass and qualified human
                                                                 capital
                                                               · More than a million jobs are located in the city and
  Barcelona is a dynamic economic motor                          almost 2.5 million in the metropolitan area. The activity
  with a diversified structure                                   and employment rates in Barcelona (78% and 67.9%,
                                                                 respectively) are higher than the Catalan, Spanish and
· In 2009, Barcelona is the fourth best city for doing           European averages.
  business, according to the European Cities Monitor           · Some 40% of those employed in the city are university
  (Cushman&Wakefield).                                           graduates and 80% have a second-level education.
· Catalonia had a Gross Domestic Product (GDP) of                Catalonia has 12 universities, with more than 225,000
  €216,923 billion in 2008, representing 20% of the              students, 40% of whom carry out studies in science and
  Spanish GDP and reaching a per capita GDP 22% higher           technology.
  than that of the European Union.                             · Two of Barcelona’s business schools (IESE and ESADE)
· The economy of Barcelona is widely diversified with a          are among the top 10 in Europe and the top 25 in the
  considerable tertiary-sector component involving a high        world, according to the Financial Times MBA ranking.
  concentration of value-added services and a level of
  industrial activity that stands out in the context of
  European metropolises.

                                                                 Barcelona is leading Spain in the move
                                                                 toward a knowledge economy
  Barcelona is a centre of a dynamic and                       · Some 28% of businesses and 51% of employees in the
  flexible entrepreneurial activity                              city work in knowledge-intensive sectors.
                                                               · The province of Barcelona generates 16.9% of patent
· Barcelona is the headquarters of 467,000 businesses -          applications and 23.6% of utility models in Spain.
  14% of the Spanish total. These businesses are mainly
  SMEs (99.7%), which are characterized by their greater       · Catalonia hosts 23.5% of Spain’s innovative companies
  flexibility and ability to adapt to complex environments.      and accounts for 21.7% of total expenditure on
                                                                 innovative activities.
· The drive for research in Catalonia in recent years places       aerospace, mobility, health, media, food and other            · The AVE high-speed train recorded 2.3 million               Barcelona is the leading European city
  expenditure on R&D at 1.5% of GDP and there has been
                                    ,                              advanced industries.                                            passengers in its first year of operation.                  in quality of life
  an increase in personnel dedicated to research and
  development to above 43,000 employees.                                                                                                                                                     · In 2009, for the 12th year in a row, Barcelona once again
· The Barcelona area has 113 technology and research                                                                                                                                           took first place in the ranking of the best European cities
  centres, 33 infrastructures for innovation and                                                                                                                                               for quality of life for employees, according to the
  9 international reference science and technology facilities.
                                                                   Barcelona has an economy that is open                           Barcelona is an international reference                     European Cities Monitor (Cushman&Wakefield).
                                                                   to the world                                                    standard in terms of tourism and
· The creative sectors, with a notable presence of                                                                                                                                           · In terms of sustainability, the city is committed to energy
                                                                                                                                   organization of trade fairs and
  architecture, design and advertising, generate 12% of                                                                                                                                        saving and efficiency and a considerable effort has been
                                                                 · Catalonia is headquarters to more than 3,100 foreign            congresses                                                  made by the city council to develop renewable energy
  employment in the Barcelona area, which has key assets           companies and received a total of €2,135 billion in
  such as quality of life, the climate, urban public spaces,       direct foreign investment in 2008, of which France                                                                          sources and electricity self-generation. Barcelona has
                                                                                                                                 · The city received 6.7 million visitors in 2008, equally
  the size and density of the city and its cuisine to attract      contributed the largest proportion. Barcelona received                                                                      levels of energy and water consumption per inhabitant
                                                                                                                                   distributed between leisure and business tourism, and
  local and international creative talent and generate poles       87% of direct foreign investment projects in Catalonia.                                                                     that are lower than those of the reference areas.
                                                                                                                                   has a large supply of quality hotels.
  of creativity.                                                   In the same year, Catalan companies invested almost                                                                       · The compact urban model favours sustainable mobility.
                                                                   €6 billion abroad.                                            · Moreover, it remains the leading destination among
                                                                                                                                   Mediterranean ports for cruise ships, with more than      · Cultural and educational opportunities are many and of
                                                                 · Barcelona generates one-fifth of Spanish exports (a             2 million passengers.                                       high quality.
                                                                   figure much higher than its relative importance in terms
                                                                                                                                 · Barcelona is in 3rd place in the world ranking for
  Barcelona has a competitive supply of                            of GDP) and maintains a level of foreign sales of close to
                                                                   €40 billion, despite the downturn in international trade in     organizing trade fairs and congresses, with 280,000 m2
  real estate for businesses                                       2008.                                                           of indoor exhibition space and almost 700,000
                                                                                                                                   conference delegates.
  The Barcelona Metropolitan Area has more than 6 million        · Furthermore, Barcelona is the leader in exports of
  m2 of floor space for economic activities with high added        medium-to-high technological content in Spain, with 27%
  value, with the ability to generate more than 200,000            of Spanish exports in this category. In 2008, more than
  new jobs concentrated in three areas of economic                 15% of exports from Barcelona had a high technological
  activity, grouping together the best business and                content and 48% were medium-to-high - higher                    The city is committed to a quality,
  investment opportunities in the economy and in                   percentages than those of Spain and the European                diverse, proximity-based commercial
  knowledge:                                                       Union.                                                          model
· 22@Barcelona is the technology district situated in the        · In 2008, Barcelona airport was the 9th European airport
  centre of Barcelona for locating advanced services and           in terms of passenger volume, with a total of                 · With 17,529 businesses and 164,670 jobs, commerce
  knowledge-intensive activities linked to Information and         30,272,084 passengers. The airport has consolidated             is one of the most important activities in the economic
  Communication Technology (ICT), Media Technology (MT),           its commitment to internationalization with the                 structure of Barcelona.
  energy and design.                                               inauguration of the T1 terminal in June 2009; the new         · Barcelona’s municipal markets are gold standards of the
                                                                   terminal will be able to cater to 55 million international      Barcelona commercial model due to their economic and
· Barcelona Vallès will be one of the main poles of
                                                                   passengers per year and open new intercontinental               social impact on the city’s neighbourhoods.
  attraction for sectors linked to science and technology,
                                                                   routes.
  with reference facilities such as Creapolis, the Alba
  Synchrotron and the Barcelona Autonomous University            · The Port of Barcelona is in 9th place in the ranking of
  Research Park.                                                   European ports in terms of container traffic in 2008 - two
                                                                   places higher than in 2007 -. Port activity has remained
· Barcelona Llobregat is situated in one of the main
                                                                   above 50 million tonnes transported, despite the effects
  industrial and logistics areas of the Spanish state and is
                                                                   of the international crisis.
  essentially dedicated to emerging sectors such as
Index
01. One of Europe’s main metropolitan areas ................08
02. Economic motor with a diversified structure ..........10
03. Qualified human capital ..............................................12
04. City of knowledge and creativity ................................14
05. Competitive real estate for business..........................16
06. An economy open to the world....................................18
07. Tourist reference and city of trade fairs
    and congresses...............................................................21
08. Trade...............................................................................23
09. Quality of life .................................................................23
10. International positioning of Barcelona ....................26




November 2009
8                                                                                                                                                              International Economic Promotion. Data Sheet 2009                                                                                                                        9




01.
                                                           One of Europe’s main
                                                           metropolitan areas



1.1. Population, area and climate                                                      1.2. Demographics of Barcelona                                          1.3. Foreign population
Barcelona, among the ten largest                                                                                                                               A cosmopolitan, diverse and intercultural
metropolitan agglomerations in Europe in                                                                                                                       city
terms of population

POPULATION AND AREA DATA                                                               BARCELONA DEMOGRAPHIC INDICATORS                                        FOREIGNERS AS A PERCENTAGE OF THE TOTAL POPULATION                                                   FOREIGNERS IN BARCELONA BY COUNTRY, 2008
                                                                                                                                                               20
                    POPULATION            POPULATION          TOTAL                    Age structure (2008)                                                                                                                                                         Ecuador                                                    22,654
                  JANUARY 2008               AS % OF           AREA         DENSITY    0-14 years                                                     11.8%    18
                                                                                                                                                                                                                                                            18.1%
                    (inhabitants)            SPANISH           (km2)    (inhab./km2)                                                                                                                                                                                Italy                                                      20,305
                                                                                                                                                                                                                                                   17.3%
                                                                                       15-64 years                                                    67.8%    16                                                                                                   Bolivia                                                    18,370
Barcelona           1,615,908                     3.5%        101          16,032      65 and over                                                    20.4%                                                                   15.9% 15.6%
                                                                                                                                                               14                                                   14.2%                                           Pakistan                                                   15,057
Metropolitan                                                                                                                                                                                               12.8%
region       4,928,852                          10.7%        3,242          1,520      Life expectancy (2006)                                                  12                                                                                                   Peru                                                       14,945
                                                                                       Men                                                        78.3 years                                     10.4%
Catalonia           7,364,078                   16.0%       32,107            229                                                                              10                                                                                                   Morocco                                                    13,438
                                                                                       Women                                                      85.4 years
Spain             46,157,822                  100.0%       505,990               91                                                                             8                                                                                                   Colombia                                                   12,746
                                                                                                                                                                                        7.4%
Source: Barcelona City Council, INE                                                                                                                             6             6.3%                                                                                  France                                                     12,296
                                                                                       Birth rate (2008)                                              9.1 ‰
                                                                                                                                                                4                                                                                                   China                                                      12,257
                                                                                       Mortality rate (2008)                                          9.3 ‰                                                                                                         Argentina                                                   9,975
POPULATION RANKING IN EUROPEAN METROPOLITAN                                                                                                                     2   1.9%
AGGLOMERATIONS                                                                                                                                                                                                                                                      Brazil                                                      8,687
                                                                                                                                                                0
                                                                                       Fertility rate (2005)                                          37 ‰
RANKING                                        CITY               POPULATION*          Births per 1000 women                                                        2000     2001      2002      2003      2004      2005      2006        2007    2008     2009    Dominican Republic                                          6,910
                                                                                       between the ages of 15-49 years                                         Source: Barcelona City Council. Note: data from January 1st of each year.
1                                           London               12,730,234                                                                                                                                                                                         Germany                                                     6,869
                                                                                       Source: Department of Statistics. Barcelona City Council
2                                             Paris              10,145,314                                                                                                                                                                                         Philippines                                                 6,837

3                                          Cologne               10,130,822                                                                                                                                                                                         Romania                                                     6,494
                                                                                                                                                               FOREIGNERS IN BARCELONA BY CONTINENT OF ORIGIN
4                                Amsterdam-Rotterdam              6,487,918                                                                                                                                                                                         United Kingdom                                              5,872
                                                                                                                                                                                                                          Oceania                                   Chile                                                       5,347
5                                 Liverpool-Manchester            6,444,953                                                                                                                         Africa                0.1%
6                                            Milan                6,244,760                                                                                                                         7.3%                                                            Mexico                                                      4,367

7                                           Madrid                5,541,480                                                                                                                                                                                         India                                                       4,091
                                                                                                                                                                               Asia
                                                                                                                                                                                                                                                                    Source: Department of Statistics. Barcelona City Council
8                                         Barcelona               4,613,839                                                                                                    18.1%
9                                           Naples                4,586,245
10                                           Berlin               3,909,764                                                                                                                                                                       America
                                                                                                                                                                                                                                                  43.9%
* Data from 2005.
Source: Papers 50. European Metropolitan agglomerations
Barcelona Institute of Regional and Metropolitan Studies



                                                                                                                                                                                     Europe
BARCELONA CLIMATE INDICATORS                                                                                                                                                         30.6%

Mean annual temperature                                                 17.8ºC
Extreme maximum temperature                                             32.9ºC
Extreme minimum temperature                                              3.9ºC                                                                                 Source: Department of Statistics. Barcelona City Council

Annual hours of sun                                                    2,526.3
Source: Barcelona City Council. 2009 Statistics Yearbook
10                                                                                                                                                                          International Economic Promotion. Data Sheet 2009                                                                                                                             11




02.
                                                Economic motor with a
                                                diversified structure



2.1. Economic activity and growth                                          2.2. Production specialization                                                                   2.3 Businesses
Catalonia generates one-fifth of Spanish                                   A diversified structure with a predominance                                                      A business fabric with strong
GDP                                                                        of services and significant industrial                                                           entrepreneurial dynamics, dominated by
                                                                           clusters                                                                                         SMEs

GDP PER CAPITA                                                             PRODUCTION STRUCTURE.                                                                            TRADING COMPANIES                                                                    EARLY-STAGE ENTREPRENEURIAL ACTIVITY (% of population), 2007
Purchasing power parity*. 2008                         Index (EU-27=100)   PERCENTAGE OF SALARIED EMPLOYEES BY ECONOMIC SECTOR,
                                                                           2008                                                                                                                                        2007                2008        % SPAIN           Iceland                                                                  12.5%
Catalonia                                                   122.00
                                                                                                 BARCELONA METROPOLITAN                      CATALONIA              SPAIN   Creation in Barcelona*                  19,195            14,875          14.2%       United States                                                     9.6%
Spain                                                       103.90
                                                                                                                REGION
                                                                                                                                                                            Creation in Catalonia                   25,482            19,282          18.4%             Portugal                                                8.8%
Euro Zone                                                   108.90
                                                                           Agriculture                  0.3%                  0.3%                 0.5%             0.6%    Creation in Spain                     142,763            104,912        100.0%             Catalonia                                               8.4%
European Union                                              100.00
                                                                           Industry                   10.2%                 17.9%                19.2%             15.9%    Winding-up in Barcelona*                  1,154                851         5.2%                                                                   8.3%
*Harmonized GDP                                                                                                                                                                                                                                                     Barcelona*
Source: Eurostat and INE                                                   Construction                 4.7%                  6.7%                 7.9%             9.2%    Winding-up in Catalonia                   2,562               1,962       12.0%                                                                   8.2%
                                                                                                                                                                                                                                                                          Ireland
                                                                           Services                   84.8%                 75.1%                72.4%             74.2%    Winding-up in Spain                     18,047            16,368          100%                                                                7.6%
                                                                                                                                                                                                                                                                           Spain
GROSS DOMESTIC PRODUCT AT MARKET PRICES                                    Total                    100.0%                100.0%              100.0%              100.0%    *Provincial data                                                                                                                           6.9%
(Current prices) milion €                                                                                                                                                                                                                                               Hungary
                                                                                                                                                                            Source: INE. Central Business Directory (DIRCE)
                                                                           Source: Prepared by the Department of Statistics of Barcelona City Council with data
                                                                           from the Department of Labour of the Catalan Government and INE                                                                                                                               Finland                                       6.9%
                                   SPAIN   CATALONIA      (%) CAT/SPAIN
                                                                                                                                                                                                                                                                         Norway                                      6.5%
                                                                                                                                                                            COMPANIES IN BARCELONA* BY NUMBER OF EMPLOYEES, 2008
2006                             982,303   195,857             19.9
                                                                                                                                                                                                                                                                     Switzerland                                    6.3%
2007                       1,050,595       209,204             19.9                                                                                                                                              NUMBER OF COMPANIES              PERCENTAGE
                                                                                                                                                                                                                                                                          Greece                                5.7%
2008                       1,095,163       216,923             19.8                                                                                                         Without employees                                  258,650              55.3%
                                                                                                                                                                                                                                                                          Turkey                                5.6%
Source: Idescat, INE                                                                                                                                                        With employees
                                                                                                                                                                             1-199 employees                                   207,727              44.4%                     UK                               5.5%

                                                                                                                                                                              +199 employees                                     1,008               0.2%                     EU                               5.4%
ANNUAL RATES OF VARIATION IN GDP AT CONSTANT PRICES (in %)
                                                                                                                                                                            Total companies                                    467,385             100.0%              Denmark
                                                                                                                                                                                                                                                                                                               5.4%
                                             2007               2008
                                                                                                                                                                            *Provincial data                                                                        Netherlands
                                                                                                                                                                                                                                                                                                              5.2%
                                                                                                                                                                            Source: INE. Central Business Directory (DIRCE)
Catalonia                                    3.6                0.7                                                                                                                                                                                                                                         5.0%
                                                                                                                                                                                                                                                                             Italy
Spain                                        3.7                1.2                                                                                                                                                                                                                                       4.3%
                                                                                                                                                                            COMPANY HEADQUARTERS, 2008                                                                     Japan
European Union                               2.9                0.9                                                                                                                                                                                                                                      4.2%
                                                                                                                                                                                                                                                                         Sweden
Source: Eurostat, INE, Idescat                                                                                                                                                                                                 NUMBER OF          PERCENTAGE
                                                                                                                                                                                                                               COMPANIES               SPAIN              France                    3.2%

                                                                                                                                                                            Barcelona*                                         467,385              13.9%               Belgium                    3.1%

                                                                                                                                                                            Catalonia                                          619,624              18.5%                 Austria
                                                                                                                                                                                                                                                                                                2.4%
                                                                                                                                                                                                                                                                 *Provincial data
                                                                                                                                                                            Spain                                             3,355,830            100.0%        Source: Global Entrepreneurship Monitor (GEM), Executive report Catalonia 2007
                                                                                                                                                                            *Provincial data
                                                                                                                                                                            Source: INE. Central Business Directory (DIRCE)
12                                                                                                                                                                          International Economic Promotion. Data Sheet 2009                                                                       13




03.
                                                                 Qualified human capital




3.1. Rates of activity, employment and                                                                3.3. Salaries                                                         3.4. Training and attraction in universities
unemployment                                                                                          Competitive salaries in an international                              Business schools and universities with international projection
Activity and employment rates above the                                                               context                                                               More than 40% of Catalan university students take degrees in science
European average                                                                                                                                                            and technology

RATES OF ACTIVITY, EMPLOYMENT AND UNEMPLOYMENT (%)                                                    SALARY LEVEL IN WORLD CITIES, 2008                                    RANKING OF BUSINESS SCHOOLS
2nd quarter 2009
                                                                                                           GROSS SALARY                                      NET SALARY             EUROPEAN RANKING 2008                BUSINESS SCHOOL                       CITY            WORLD RANKING 2008
                       ACTIVITY RATE             EMPLOYMENT RATE             UNEMPLOYMENT RATE            (NEW YORK=100)                                   (NEW YORK=100)
                                                                                                                                                                                                      1           London Business School                      London                    2
Barcelona                       78.0                          67.9                      13.0                   130.0                             Zurich       140.3
                                                                                                                                                                                                      2           Insead                                      Fontainebleau             6
Catalonia                       77.2                          64.9                      16.0                   111.7                             Dublin       132.3
                                                                                                                                                                                                      3           IE Business School                          Madrid                    8
Spain                           74.2                          60.8                      18.0                   125.4                            Geneva        130.4
                                                                                                                                                                                                      4           University of Cambridge: Judge              Cambridge                10
European Union                70.8*                         65.9*                         8.9                  140.9                        Copenhagen        114.1
                                                                                                                                                                                                      5           IESE Business School                        Barcelona                11
*2008 data                                                                                                     102.2                            London        110.0
Source: Labour Force Survey and Eurostat
                                                                                                                                                                                                      6           IMD                                         Lausanne                 14
                                                                                                               104.8                           Frankfurt      102.4
                                                                                                                                                                                                      7           HEC Paris                                   Paris                    18
                                                                                                               100.0                           New York       100.0
3.2. Jobs in Barcelona                                                                                          94.8                            Vienna         97.9
                                                                                                                                                                                                      8           University of Oxford: Saïd                  Oxford                   19
                                                                                                                                                                                                      9           Esade Business School                       Barcelona                21
More than 1 million jobs in the city and                                                                        79.7                             Tokyo         89.3
almost 2.5 million in the metropolitan area                                                                                                                                                           10          Lancaster University Management School      Lancaster                22
                                                                                                                92.6                         Amsterdam         87.3
                                                                                                                                                                                                      10          Manchester Business School                  Manchester               22
                                                                                                                70.3                          Barcelona        81.4
WORKERS AFFILIATED TO SOCIAL SECURITY. 2nd quarter 2009                                                                                                                                               12          Warwick Business School                     Coventry                 29
                                                                                                                81.0                              Paris        81.4
                                                                                                                                                                                                      13          Cranfield School of Management              Cranfield                30
                                                       TOTAL                        % SPAIN                     67.9                             Miami         74.4
                                                                                                                                                                                                      13          University of Strathclyde Business School   Glasgow                  30
Barcelona                                            1,033,779                          5.77                    55.8                             Rome          50.0
                                                                                                                                                                                                      15          RSM Erasmus University                      Rotterdam                34
Barcelona province                                   2,380,199                        13.28                     52.3                            Athens         59.3
                                                                                                      UBS. Prices and Earnings around The Globe 2008.
                                                                                                                                                                                                      16          Imperial College London: Tanaka             London                   35
Catalonia                                            3,183,193                        17.77
                                                                                                                                                                                                      17          City University: Cass                       London                   41
Spain                                              17,917,981                       100.00
                                                                                                                                                                                                      18          Edinburgh University Management School      Edinburgh                44
Source: Department of Labour of the Catalan Government
                                                                                                                                                                                                      19          Leeds University Business School            Leeds                    48
Approximately 40% of jobs are held by                                                                                                                                                                 19          SDA Bocconi                                 Milano                   48
university graduates                                                                                                                                                                                  21          Bradford School of Management/              Bradford                 53
                                                                                                                                                                                                                  TiasNimbas Business School
                                                                                                                                                                                                      22          University of Bath School of Management     Bath                     69
JOBS BY WORKERS' LEVEL OF FORMAL EDUCATION, 2006 (in %)                                               3.4. Training and attraction in                                                                 23          Nottingham University Business School       Nottingham               76
                                                        BARCELONA               METROPOLITAN          universities                                                                                    24          Nyenrode Business Universiteit              Breukelen                82
                                                                                   REGION
                                                                                                      UNIVERSITY EDUCATION                                                                            25          Eada                                        Barcelona                95
No Formal Education                                          1.6                          1.9
                                                                                                                                                                                                      26          Vlerick Leuven Gent                         Ghent - Leuven           97
Primary Education                                          19.6                         27.7          Catalan universities                                            12
                                                                                                                                                                                                      27          University College Dublin: Smurfit          Dublin                   98
Secondary Education                                        39.2                         40.6          University students (2008/2009 academic year)             226,787
                                                                                                                                                                                                      28          EM Lyon                                     Lyon                     99
Tertiary Education                                         39.6                         29.8          Foreign schools                                                 18
                                                                                                                                                                            Source: Financial Times
Source: IERMB, Idescat. Survey on living conditions and habits of the population of Catalonia, 2006   Source: Barcelona City Council
14                                                                                                                                                 International Economic Promotion. Data Sheet 2009                                                                                                                                                            15




04.
                                                               City of knowledge and
                                                               creativity



4.1. Knowledge society and economy                                                                                                                 4.2. Research
The city is leading Spain in the move toward a                                                                                                     Qualitative and quantitative commitment
knowledge economy                                                                                                                                  to research and development, with
                                                                                                                                                   reference-standard scientific infrastructures

BUSINESSES BY KNOWLEDGE INTENSITY, 2008                                                                                                            EVOLUTION OF EXPENDITURE IN R&D AS A PERCENTAGE OF GDP                                                   RESEARCH AND INNOVATION IN BARCELONA
                                                                                                                                                   IN CATALONIA AND SPAIN (1996-2007)                                                                       Number of assets
                                                                                                BARCELONA   % OF TOTAL
                                                                                                                                                   1.6
                                                                                                                                                                                                                                                            Technology and research centres                                                           113
High-tech manufacturing                                                                              374        0.5%
                                                                                                                                                   1.5                                                                                             1.48     Infrastructures for innovation                                                                 33
Medium-high-tech manufacturing                                                                       596        0.8%                                                                                                                      1.42
                                                                                                                                                   1.4
                                                                                                                                                                                                                                  1.35                      Source: Barcelona Map of Research and Innovation
Knowledge-intensive services sectors                                                              20,751       27.1%                                                                                                     1.33
                                                                                                                                                   1.3
                                                                                                                                                                                                             1.27
TOTAL KNOWLEDGE-INTENSIVE BUSINESSES                                                              21,721       28.3%
                                                                                                                                                   1.2
                                                                                                                                                                                                                                                   1.27
Non knowledge-intensive businesses                                                                49,612       64.8%                                                                                1.19                                                    SCIENTIFIC AND TECHNICAL INTERNATIONAL REFERENCE
                                                                                                                                                                                                                                             1.2
                                                                                                                                                   1.1
                                                                                                                                                                           1.06           1.06                                                              FACILITIES IN BARCELONA
Other                                                                                              5,285        6.9%                                                                                                                1.12
                                                                                                                                                                                                                  1.05 1.06
                                                                                                                                                    1
                                                                                                                                                                                                  1.04                                                      Nuclear Magnetic Resonance Laboratory
                                                                                                                                                                                  1.03
TOTAL BUSINESSES IN THE CITY                                                                      76,618       100%                                          0.9                                           0.99
                                                                                                                                                   0.9                 0.92
Source: Prepared by the Department of Studies on Economic Activities and Employment                                                                                                        0.91 0.91                                                        Mouse-Clínic Platform
of Barcelona City Council using data from INE                                                                                                      0.8                     0.87 0.86
                                                                                                                                                             0.81
                                                                                                                                                                                                                                                            Proteomic Structural Biology Facility
                                                                                                                                                                     0.8
                                                                                                                                                   0.7
                                                                                                                                                                                                                                                            Catalan Computing and Communications Centre (CESCA)
DISTRIBUTION OF SALARIED EMPLOYEES BY ECONOMIC SECTOR ACCORDING TO KNOWLEDGE INTENSITY, 2008                                                       0.6
                                                                                                                                                                                                                                                            National Supercomputing Centre
                                                                                                                                                             1996   1997   1998   1999    2000    2001    2002    2003     2004    2005    2006     2007
                                                                                                BARCELONA   % OF TOTAL    CATALONIA   % OF TOTAL                                                                                                            White Room of the National Microelectronics Centre
                                                                                                                                                   Source: INE                                                      Catalonia                 Spain
High-tech manufacturing                                                                            2,625        0.3%        12,136         0.5%                                                                                                             Maritime Research and Experimentation Channel
Medium-high-tech manufacturing                                                                    45,114        4.9%      163,503          6.3%                                                                                                             International Centre for Numerical Methods in Engineering (CIMNE)
                                                                                                                                                   EVOLUTION OF R&D PERSONNEL. CATALONIA (1996-2007)                                                        ALBA Synchrotron
Knowledge-intensive services sectors                                                             419,307       45.7%      886,656        34.2%
                                                                                                                                                   45,000                                                                                                   Source: Ministry of Education and Science, Map of unique scientific and technical facilities
TOTAL KNOWLEDGE-INTENSIVE SECTORS                                                                467,046       50.9%     1,062,295       41.0%
                                                                                                                                                                                                                                                   43,037
Non knowledge-intensive sectors                                                                  399,189       43.5%     1,293,950       50.0%     40,000                                                                         40,867.3
Other                                                                                             50,826        5.5%      232,738         9.0%                                                                         37,862.3
                                                                                                                                                   35,000                                                        36,634.4
TOTAL EMPLOYEES                                                                                  917,061     100.0%      2,588,983     100.0%
Source: Prepared by the Department of Studies on Economic Activities and Employment                                                                                                                      33,410.7
of Barcelona City Council using data from INSS                                                                                                     30,000
                                                                                                                                                                                                  28,034.4
                                                                                                                                                                                   25,107.1
                                                                                                                                                   25,000
                                                                                                                                                                                                     26,037
PENETRATION OF ICT IN HOMES
(% OF POPULATION 16 YEARS AND OLDER)                                                                                                               20,000              20,022.5
                                                                                                                                                                                         21,896.2
                                                                                                                                                            18,395.7
                                                 2007            2008         VARIATION 07/08                                                                          17,773
                                                                                                                                                   15,000
Computer at home                                63.9            65.4                  1.5
                                                                                                                                                   10,000
Internet connection at home                     55.7            58.8                  3.1
                                                                                                                                                             1996   1997   1998   1999     2000   2001    2002    2003     2004    2005    2006     2007
Habitual use of Internet                        61.4            57.4                   -4                                                          Source: INE
Source: Programming Technical Office. Barcelona City Council
16                                                                                                                                                                    International Economic Promotion. Data Sheet 2009                                                                                  17




                                                                                                   05.
                                                                                                                                                                      Competitive real estate for
                                                                                                                                                                      business



4.3. Business innovation                                                                           5.1. Offices
Barcelona and Catalonia, leaders in                                                                More than 6 million m2 of floor space for                          Barcelona Economic Triangle
innovation among Spanish businesses                                                                economic activity with high added value,                           The Barcelona Metropolitan Region has
                                                                                                   with capacity to generate more than 200,000                        three areas that drive economic activity
                                                                                                   new jobs                                                           and form a large economic triangle:
INDICATORS OF INNOVATION                                                                           OFFICE MARKET (Barcelona city)                                     INDICADORS D’INNOVACIÓ

                       PATENT APPLICATIONS                APPLICATIONS FOR UTILITY MODELS          Total stock of offices (1st quarter 2009)            290,000 m2    DRIVING AREA                SECTORS                   PROJECTS                  TOTAL FLOOR SPACE OF   MAIN INFRASTRUCTURES
                         2008        % SPAIN                      2008           % SPAIN                                                                                                                                                              ECONOMIC ACTIVITY      AND RESEARCH CENTRES
                                                                                                                                                                  2
                                                                                                   Forecast available office space (2010)               470,000 m
Barcelona*              640            16.9                       628              23.6                                                                               Delta BCN                   Aerospace, mobility,     Aerospace and Mobility          245,000 m2        Technology Centre for the
                                                                                                   Vacancy rate                                              9.48%    (Llobregat area)            logistics                Park                                              Aerospace Industry (CTAE)
Catalonia               756            20.0                       732              27.5
                                                                                                   Source: 22@Barcelona
Spain                3,783           100.0                     2,662             100.0                                                                                                                                                                                       Wind Tunnel
INDICADORS D’INNOVACIÓ                                                                                                                                                                                                                                                       International Centre for
                                                                                                   OFFICE PRICES (Barcelona city)
                                                                                                                                                                                                                                                                             Numerical Models in
                     NUMBER OF INNOVATIVE                  EXPENDITURE ON INNOVATIVE                                                                                                                                                                                         Engineering (CIMNE)
                         BUSINESSES                         ACTIVITIES (Thousand euros)            Prine (Pg Gràcia-Diagonal)                  17.5-22.5 €/m2/month
                       2007     % SPAIN                         2007       % SPAIN
                                                                                                   Business district (consolidated centre)        15-20 €/m2/month                                                         Viladecans Business Park         98,000 m2        Institute of Photonic
                                                                                                                                                                                                                                                                             Sciences (ICFO)
Catalonia            7,248             23.5            3,926,940                   21.7            Periphery (Sabadell, St. Cugat, Esplugues, ...) 9-16 €/m2/month                                                         Mediterranean                    93,300 m2
Spain              30,819            100.0           18,094,616                  100.0                                                                                                                                     Technology Park
                                                                                                   New business areas                           16-19.5 €/m2/month
*Provincial data                                                                                   Source: 22@Barcelona
Source: INE
                                                                                                                                                                      22@Barcelona                Media, ICT, Medical        22@Barcelona                3,200,000 m2        Barcelona Biomedical
                                                                                                                                                                      (Besòs area)                technology, Energy, Design                                                 Research Park (PRBB)

4.4. Creative sectors                                                                                                                                                                                                                                                        Barcelona Media Park

Cultural industries, architecture, design                                                                                                                                                                                                                                    Barcelona Digital
and advertising generate 12% of                                                                                                                                                                                                                                              Catalan Institute for
employment in the Barcelona area                                                                                                                                                                                                                                             Energy Research (IREC)

                                                                                                                                                                                                                           Campus Diagonal- Besòs           60,000 m2        Barcelona Design Hub
EMPLOYMENT IN CREATIVE SECTORS IN EUROPEAN URBAN AREAS
                                                                                                                                                                                                                           Sagrera station area            436,022 m2
CITY                                                                      % OF TOTAL*

Milan                                                                                14                                                                               Parc de l’Alba              Research,                Parc de l’Alba                1,320,000 m2        Alba Synchrotron
                                                                                                                                                                      (Vallès area)               Business services
Budapest                                                                             13                                                                                                                                                                                2
                                                                                                                                                                                                                           Esade Creapolis                  39,800 m
Barcelona                                                                            12
Dublin                                                                               11                                                                                                                                    Parc Taulí Health Park           93,700 m2        White Room of the
Leipzig                                                                               9                                                                                                                                                                                      National Microelectronics
                                                                                                                                                                                                                                                                       2
                                                                                                                                                                                                                           Vallès Technology Park          190,600 m         Centre (CSIC-CNM)
Amsterdam                                                                             8
Munich                                                                                8                                                                                                                                    UAB Research Park               120,000 m2
Sofia                                                                                 8
                                                                                                                                                                                                                           Can Sant Joan Enterprise
Helsinki                                                                              7                                                                                                                                    Park                            149,845 m2        Institute for Research on
Poznan                                                                                7                                                                                                                                                                                      Artificial Intelligence
Birmingham                                                                            6                                                                                                                                                                                      (CSIC-IIIA)
Riga                                                                                  6
Toulouse                                                                              6
* Data collected between 2000 and 2006.
Source: ACRE project (Accomodating Creative Knowledge- Competitiveness of 'European Metropolitan
Regions within the Enlarged Union), Comparing paths of 'creative knowledge regions, Deliverable
nº 5, May 2007.
18                                                                                                                                                                                                              International Economic Promotion. Data Sheet 2009                                                                                                                                           19




06.
                                                                An economy open to
                                                                the world



6.1. Foreign investment in Catalonia                                                                     6.2. Catalan investment abroad                                                                         6.3. Exports
One of the leading European regions in                                                                   Catalonia generates one-fifth of Spanish                                                               The Barcelona area is the main exporting territory of the Spanish
hosting foreign investment projects                                                                      investment abroad                                                                                      state, with more than one-fifth of sales abroad


FOREIGN INVESTMENT. In million €                                                                         INVESTMENT ABROAD. In million €                                                                        EXPORTS. In million €
                                                                                                                                                                                                                                                                                                        MAIN DESTINATION COUNTRIES FOR EXPORTS FROM BARCELONA*.
                                     2007                   2008                   % CAT./SPAIN                                            2007                      2008                   % CAT./SPAIN                                          2007                    2008         % SPAIN 2008
                                                                                                                                                                                                                                                                                                        Percentage of total, 2008
Catalonia                     2,597.8                    2,135.0                            7.4          Catalonia                   6,908.12                  5,898.26                         20.4            Barcelona                   39,442.37                 39,814.11             21.2%
Spain                       29,538.0                    28,793.0                      100.0              Spain                     80,816.34                 28,903.00                              100         Catalonia                   49,678.31                 50,314.31             26.7%              France                                                                                17.9%
Note: Total gross investments not including foreign shareholding entities (ETVE)                         Note: Total gross investments not including foreign shareholding entities (ETVE)                       Spain                     185,023.22                 188,184.39           100.0%            Germany                                                  9.5%
Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade                         Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade
                                                                                                                                                                                                                Source: Ministry of Industry, Tourism and Trade                                                  Italy                                             9.0%
                                                                                                                                                                                                                                                                                                             Portugal                                            8.3%
ORIGIN OF FOREIGN INVESTMENT IN CATALONIA                                                                DESTINATION OF CATALAN INVESTMENT ABROAD                                                               EVOLUTION OF EXPORTS FROM THE PROVINCE OF BARCELONA.
Percentage of total, 2008                                                                                Percentage of total, 2008                                                                              (1995-2008)                                                                                       UK                                      6.3%

                                                                                                                                                                                                                45,000                                                                                   Netherlands                        3.3%
       France                                                                               29.5%              Mexico                                                                                     28%
                                                                                                                                                                                                                40,000                                                                                    Switzerland                    3.1%
 Netherlands                                                        19.1%                                      Greece                                                     16%                                   35,000                                                                                  United States                   2.8%
United States                                  9.8%                                                           Portugal                                     9.9%                                                 30,000                                                                                                                  2.6%
                                                                                                                                                                                                                                                                                                             Belgium
          UK                          6.0%                                                                    Belgium                                  8.9%                                                     25,000
                                                                                                                                                                                                                                                                                                                                     2.0%
                                                                                                                                                                                                                                                                                                              Russia
                                      6.0%                                                                                                            8.8%                                                      20,000
     Germany                                                                                                  Morocco                                                                                                                                                                                                               1.9%
                                                                                                                                                                                                                                                                                                               Turkey
                                      5.9%                                                                                                                                                                      15,000
         Italy                                                                                                  France                              7.8%                                                                                                                                                                           1.8%
                                                                                                                                                                                                                                                                                                              Mexico
                                                                                                                                                                                                                10,000
 Luxembourg                       3.2%                                                                   United States                    4.4%                                                                            1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
                                                                                                                                                                                                                                                                                                                         0,0    1,000     2,000     3,000        4,000    5,000    6,000     7,000     8,000
                                                                                                                                                                                                                                                                                                        * Province
     Andorra                 2.2%                                                                                 Italy               2.1%                                                                      Source: Ministry of Industry, Tourism and Trade
                                                                                                                                                                                                                                                                                                        Source: Ministry of Industry, Tourism and Trade

      Canada               1.9%                                                                                  India              1.9%
                                                                                                                                                                                                                DISTRIBUTION OF EXPORTS FROM THE PROVINCE OF BARCELONA                                  DISTRIBUTION OF EXPORTS FROM SPAIN BY TECHNOLOGICAL
      Others                                                16.4%                                              Others                                           12.3%                                           BY TECHNOLOGICAL CONTENT, 2008                                                          CONTENT, 2008
                 0.0        5.0        10.0      15.0        20.0       25.0         30.0         35.0                    0               5           10           15           20             25          30

Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade                         Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade
                                                                                                                                                                                                                                                              1.8%                                                                                        0.4%

NUMBER OF FOREIGN COMPANIES ESTABLISHED IN CATALONIA, 2008
                                                                                                                                                                                                                                                    15.3%                                                                                         8.7%
France                                                                                    671
Germany                                                                                   537
United States                                                                             392                                                                                                                                                                           47.7%                                                           23.9%                        41.2%
Italy                                                                                     360                                                                                                                                                17.0%
Netherland                                                                                224
Japan                                                                                     153
                                                                                                                                                                                                                                                       18.2%                                                                                       25.7%
United Kingdom                                                                            147
Switzerland                                                                               107
Others                                                                                    533
Total                                                                                   3,124                                                                                                                          High          Medium-high             Medium-low          Low   Not classified          High            Medium-high           Medium-low              Low           Not classified

Source: Invest in Catalonia. ACC1Ó
Barcelona Data Sheet 2009
Barcelona Data Sheet 2009
Barcelona Data Sheet 2009
Barcelona Data Sheet 2009
Barcelona Data Sheet 2009

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Barcelona Data Sheet 2009

  • 1. International Economic Promotion BARCELONA Barcelona DATA Likes The sun SHEET Mediterranean Waves 2009 Architecture Culture Gastronomy Ideas Business Research Goals Meetings Talent Deals Opportunities Entrepreneurship Investment You Ajuntament de Barcelona
  • 2. Executive Summary Barcelona is one of the 10 largest urban · The rate of entrepreneurial activity (8.3%) is higher than areas in Europe in terms of population that of countries with a long business tradition, such as Finland and Sweden, and that of the European average · It is the capital of Catalonia and the headquarters to the (5.4%). A total of 14,875 businesses were set up in permanent secretariat of the Union for the Mediterranean. Barcelona in 2008 and the city has the highest rate of business created per 1000 inhabitants of large Spanish · With more than 1,600,000 inhabitants, the city is the urban areas. nucleus of a metropolitan region of close to 5,000,000 people, who represent 11% of the population of Spain. · The cosmopolitan, diverse and intercultural spirit of Barcelona is clearly shown by the fact that more than 18% of the city’s residents are foreigners. The Barcelona labour market has a critical mass and qualified human capital · More than a million jobs are located in the city and Barcelona is a dynamic economic motor almost 2.5 million in the metropolitan area. The activity with a diversified structure and employment rates in Barcelona (78% and 67.9%, respectively) are higher than the Catalan, Spanish and · In 2009, Barcelona is the fourth best city for doing European averages. business, according to the European Cities Monitor · Some 40% of those employed in the city are university (Cushman&Wakefield). graduates and 80% have a second-level education. · Catalonia had a Gross Domestic Product (GDP) of Catalonia has 12 universities, with more than 225,000 €216,923 billion in 2008, representing 20% of the students, 40% of whom carry out studies in science and Spanish GDP and reaching a per capita GDP 22% higher technology. than that of the European Union. · Two of Barcelona’s business schools (IESE and ESADE) · The economy of Barcelona is widely diversified with a are among the top 10 in Europe and the top 25 in the considerable tertiary-sector component involving a high world, according to the Financial Times MBA ranking. concentration of value-added services and a level of industrial activity that stands out in the context of European metropolises. Barcelona is leading Spain in the move toward a knowledge economy Barcelona is a centre of a dynamic and · Some 28% of businesses and 51% of employees in the flexible entrepreneurial activity city work in knowledge-intensive sectors. · The province of Barcelona generates 16.9% of patent · Barcelona is the headquarters of 467,000 businesses - applications and 23.6% of utility models in Spain. 14% of the Spanish total. These businesses are mainly SMEs (99.7%), which are characterized by their greater · Catalonia hosts 23.5% of Spain’s innovative companies flexibility and ability to adapt to complex environments. and accounts for 21.7% of total expenditure on innovative activities.
  • 3. · The drive for research in Catalonia in recent years places aerospace, mobility, health, media, food and other · The AVE high-speed train recorded 2.3 million Barcelona is the leading European city expenditure on R&D at 1.5% of GDP and there has been , advanced industries. passengers in its first year of operation. in quality of life an increase in personnel dedicated to research and development to above 43,000 employees. · In 2009, for the 12th year in a row, Barcelona once again · The Barcelona area has 113 technology and research took first place in the ranking of the best European cities centres, 33 infrastructures for innovation and for quality of life for employees, according to the 9 international reference science and technology facilities. Barcelona has an economy that is open Barcelona is an international reference European Cities Monitor (Cushman&Wakefield). to the world standard in terms of tourism and · The creative sectors, with a notable presence of · In terms of sustainability, the city is committed to energy organization of trade fairs and architecture, design and advertising, generate 12% of saving and efficiency and a considerable effort has been · Catalonia is headquarters to more than 3,100 foreign congresses made by the city council to develop renewable energy employment in the Barcelona area, which has key assets companies and received a total of €2,135 billion in such as quality of life, the climate, urban public spaces, direct foreign investment in 2008, of which France sources and electricity self-generation. Barcelona has · The city received 6.7 million visitors in 2008, equally the size and density of the city and its cuisine to attract contributed the largest proportion. Barcelona received levels of energy and water consumption per inhabitant distributed between leisure and business tourism, and local and international creative talent and generate poles 87% of direct foreign investment projects in Catalonia. that are lower than those of the reference areas. has a large supply of quality hotels. of creativity. In the same year, Catalan companies invested almost · The compact urban model favours sustainable mobility. €6 billion abroad. · Moreover, it remains the leading destination among Mediterranean ports for cruise ships, with more than · Cultural and educational opportunities are many and of · Barcelona generates one-fifth of Spanish exports (a 2 million passengers. high quality. figure much higher than its relative importance in terms · Barcelona is in 3rd place in the world ranking for Barcelona has a competitive supply of of GDP) and maintains a level of foreign sales of close to €40 billion, despite the downturn in international trade in organizing trade fairs and congresses, with 280,000 m2 real estate for businesses 2008. of indoor exhibition space and almost 700,000 conference delegates. The Barcelona Metropolitan Area has more than 6 million · Furthermore, Barcelona is the leader in exports of m2 of floor space for economic activities with high added medium-to-high technological content in Spain, with 27% value, with the ability to generate more than 200,000 of Spanish exports in this category. In 2008, more than new jobs concentrated in three areas of economic 15% of exports from Barcelona had a high technological activity, grouping together the best business and content and 48% were medium-to-high - higher The city is committed to a quality, investment opportunities in the economy and in percentages than those of Spain and the European diverse, proximity-based commercial knowledge: Union. model · 22@Barcelona is the technology district situated in the · In 2008, Barcelona airport was the 9th European airport centre of Barcelona for locating advanced services and in terms of passenger volume, with a total of · With 17,529 businesses and 164,670 jobs, commerce knowledge-intensive activities linked to Information and 30,272,084 passengers. The airport has consolidated is one of the most important activities in the economic Communication Technology (ICT), Media Technology (MT), its commitment to internationalization with the structure of Barcelona. energy and design. inauguration of the T1 terminal in June 2009; the new · Barcelona’s municipal markets are gold standards of the terminal will be able to cater to 55 million international Barcelona commercial model due to their economic and · Barcelona Vallès will be one of the main poles of passengers per year and open new intercontinental social impact on the city’s neighbourhoods. attraction for sectors linked to science and technology, routes. with reference facilities such as Creapolis, the Alba Synchrotron and the Barcelona Autonomous University · The Port of Barcelona is in 9th place in the ranking of Research Park. European ports in terms of container traffic in 2008 - two places higher than in 2007 -. Port activity has remained · Barcelona Llobregat is situated in one of the main above 50 million tonnes transported, despite the effects industrial and logistics areas of the Spanish state and is of the international crisis. essentially dedicated to emerging sectors such as
  • 4. Index 01. One of Europe’s main metropolitan areas ................08 02. Economic motor with a diversified structure ..........10 03. Qualified human capital ..............................................12 04. City of knowledge and creativity ................................14 05. Competitive real estate for business..........................16 06. An economy open to the world....................................18 07. Tourist reference and city of trade fairs and congresses...............................................................21 08. Trade...............................................................................23 09. Quality of life .................................................................23 10. International positioning of Barcelona ....................26 November 2009
  • 5. 8 International Economic Promotion. Data Sheet 2009 9 01. One of Europe’s main metropolitan areas 1.1. Population, area and climate 1.2. Demographics of Barcelona 1.3. Foreign population Barcelona, among the ten largest A cosmopolitan, diverse and intercultural metropolitan agglomerations in Europe in city terms of population POPULATION AND AREA DATA BARCELONA DEMOGRAPHIC INDICATORS FOREIGNERS AS A PERCENTAGE OF THE TOTAL POPULATION FOREIGNERS IN BARCELONA BY COUNTRY, 2008 20 POPULATION POPULATION TOTAL Age structure (2008) Ecuador 22,654 JANUARY 2008 AS % OF AREA DENSITY 0-14 years 11.8% 18 18.1% (inhabitants) SPANISH (km2) (inhab./km2) Italy 20,305 17.3% 15-64 years 67.8% 16 Bolivia 18,370 Barcelona 1,615,908 3.5% 101 16,032 65 and over 20.4% 15.9% 15.6% 14 14.2% Pakistan 15,057 Metropolitan 12.8% region 4,928,852 10.7% 3,242 1,520 Life expectancy (2006) 12 Peru 14,945 Men 78.3 years 10.4% Catalonia 7,364,078 16.0% 32,107 229 10 Morocco 13,438 Women 85.4 years Spain 46,157,822 100.0% 505,990 91 8 Colombia 12,746 7.4% Source: Barcelona City Council, INE 6 6.3% France 12,296 Birth rate (2008) 9.1 ‰ 4 China 12,257 Mortality rate (2008) 9.3 ‰ Argentina 9,975 POPULATION RANKING IN EUROPEAN METROPOLITAN 2 1.9% AGGLOMERATIONS Brazil 8,687 0 Fertility rate (2005) 37 ‰ RANKING CITY POPULATION* Births per 1000 women 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Dominican Republic 6,910 between the ages of 15-49 years Source: Barcelona City Council. Note: data from January 1st of each year. 1 London 12,730,234 Germany 6,869 Source: Department of Statistics. Barcelona City Council 2 Paris 10,145,314 Philippines 6,837 3 Cologne 10,130,822 Romania 6,494 FOREIGNERS IN BARCELONA BY CONTINENT OF ORIGIN 4 Amsterdam-Rotterdam 6,487,918 United Kingdom 5,872 Oceania Chile 5,347 5 Liverpool-Manchester 6,444,953 Africa 0.1% 6 Milan 6,244,760 7.3% Mexico 4,367 7 Madrid 5,541,480 India 4,091 Asia Source: Department of Statistics. Barcelona City Council 8 Barcelona 4,613,839 18.1% 9 Naples 4,586,245 10 Berlin 3,909,764 America 43.9% * Data from 2005. Source: Papers 50. European Metropolitan agglomerations Barcelona Institute of Regional and Metropolitan Studies Europe BARCELONA CLIMATE INDICATORS 30.6% Mean annual temperature 17.8ºC Extreme maximum temperature 32.9ºC Extreme minimum temperature 3.9ºC Source: Department of Statistics. Barcelona City Council Annual hours of sun 2,526.3 Source: Barcelona City Council. 2009 Statistics Yearbook
  • 6. 10 International Economic Promotion. Data Sheet 2009 11 02. Economic motor with a diversified structure 2.1. Economic activity and growth 2.2. Production specialization 2.3 Businesses Catalonia generates one-fifth of Spanish A diversified structure with a predominance A business fabric with strong GDP of services and significant industrial entrepreneurial dynamics, dominated by clusters SMEs GDP PER CAPITA PRODUCTION STRUCTURE. TRADING COMPANIES EARLY-STAGE ENTREPRENEURIAL ACTIVITY (% of population), 2007 Purchasing power parity*. 2008 Index (EU-27=100) PERCENTAGE OF SALARIED EMPLOYEES BY ECONOMIC SECTOR, 2008 2007 2008 % SPAIN Iceland 12.5% Catalonia 122.00 BARCELONA METROPOLITAN CATALONIA SPAIN Creation in Barcelona* 19,195 14,875 14.2% United States 9.6% Spain 103.90 REGION Creation in Catalonia 25,482 19,282 18.4% Portugal 8.8% Euro Zone 108.90 Agriculture 0.3% 0.3% 0.5% 0.6% Creation in Spain 142,763 104,912 100.0% Catalonia 8.4% European Union 100.00 Industry 10.2% 17.9% 19.2% 15.9% Winding-up in Barcelona* 1,154 851 5.2% 8.3% *Harmonized GDP Barcelona* Source: Eurostat and INE Construction 4.7% 6.7% 7.9% 9.2% Winding-up in Catalonia 2,562 1,962 12.0% 8.2% Ireland Services 84.8% 75.1% 72.4% 74.2% Winding-up in Spain 18,047 16,368 100% 7.6% Spain GROSS DOMESTIC PRODUCT AT MARKET PRICES Total 100.0% 100.0% 100.0% 100.0% *Provincial data 6.9% (Current prices) milion € Hungary Source: INE. Central Business Directory (DIRCE) Source: Prepared by the Department of Statistics of Barcelona City Council with data from the Department of Labour of the Catalan Government and INE Finland 6.9% SPAIN CATALONIA (%) CAT/SPAIN Norway 6.5% COMPANIES IN BARCELONA* BY NUMBER OF EMPLOYEES, 2008 2006 982,303 195,857 19.9 Switzerland 6.3% 2007 1,050,595 209,204 19.9 NUMBER OF COMPANIES PERCENTAGE Greece 5.7% 2008 1,095,163 216,923 19.8 Without employees 258,650 55.3% Turkey 5.6% Source: Idescat, INE With employees 1-199 employees 207,727 44.4% UK 5.5% +199 employees 1,008 0.2% EU 5.4% ANNUAL RATES OF VARIATION IN GDP AT CONSTANT PRICES (in %) Total companies 467,385 100.0% Denmark 5.4% 2007 2008 *Provincial data Netherlands 5.2% Source: INE. Central Business Directory (DIRCE) Catalonia 3.6 0.7 5.0% Italy Spain 3.7 1.2 4.3% COMPANY HEADQUARTERS, 2008 Japan European Union 2.9 0.9 4.2% Sweden Source: Eurostat, INE, Idescat NUMBER OF PERCENTAGE COMPANIES SPAIN France 3.2% Barcelona* 467,385 13.9% Belgium 3.1% Catalonia 619,624 18.5% Austria 2.4% *Provincial data Spain 3,355,830 100.0% Source: Global Entrepreneurship Monitor (GEM), Executive report Catalonia 2007 *Provincial data Source: INE. Central Business Directory (DIRCE)
  • 7. 12 International Economic Promotion. Data Sheet 2009 13 03. Qualified human capital 3.1. Rates of activity, employment and 3.3. Salaries 3.4. Training and attraction in universities unemployment Competitive salaries in an international Business schools and universities with international projection Activity and employment rates above the context More than 40% of Catalan university students take degrees in science European average and technology RATES OF ACTIVITY, EMPLOYMENT AND UNEMPLOYMENT (%) SALARY LEVEL IN WORLD CITIES, 2008 RANKING OF BUSINESS SCHOOLS 2nd quarter 2009 GROSS SALARY NET SALARY EUROPEAN RANKING 2008 BUSINESS SCHOOL CITY WORLD RANKING 2008 ACTIVITY RATE EMPLOYMENT RATE UNEMPLOYMENT RATE (NEW YORK=100) (NEW YORK=100) 1 London Business School London 2 Barcelona 78.0 67.9 13.0 130.0 Zurich 140.3 2 Insead Fontainebleau 6 Catalonia 77.2 64.9 16.0 111.7 Dublin 132.3 3 IE Business School Madrid 8 Spain 74.2 60.8 18.0 125.4 Geneva 130.4 4 University of Cambridge: Judge Cambridge 10 European Union 70.8* 65.9* 8.9 140.9 Copenhagen 114.1 5 IESE Business School Barcelona 11 *2008 data 102.2 London 110.0 Source: Labour Force Survey and Eurostat 6 IMD Lausanne 14 104.8 Frankfurt 102.4 7 HEC Paris Paris 18 100.0 New York 100.0 3.2. Jobs in Barcelona 94.8 Vienna 97.9 8 University of Oxford: Saïd Oxford 19 9 Esade Business School Barcelona 21 More than 1 million jobs in the city and 79.7 Tokyo 89.3 almost 2.5 million in the metropolitan area 10 Lancaster University Management School Lancaster 22 92.6 Amsterdam 87.3 10 Manchester Business School Manchester 22 70.3 Barcelona 81.4 WORKERS AFFILIATED TO SOCIAL SECURITY. 2nd quarter 2009 12 Warwick Business School Coventry 29 81.0 Paris 81.4 13 Cranfield School of Management Cranfield 30 TOTAL % SPAIN 67.9 Miami 74.4 13 University of Strathclyde Business School Glasgow 30 Barcelona 1,033,779 5.77 55.8 Rome 50.0 15 RSM Erasmus University Rotterdam 34 Barcelona province 2,380,199 13.28 52.3 Athens 59.3 UBS. Prices and Earnings around The Globe 2008. 16 Imperial College London: Tanaka London 35 Catalonia 3,183,193 17.77 17 City University: Cass London 41 Spain 17,917,981 100.00 18 Edinburgh University Management School Edinburgh 44 Source: Department of Labour of the Catalan Government 19 Leeds University Business School Leeds 48 Approximately 40% of jobs are held by 19 SDA Bocconi Milano 48 university graduates 21 Bradford School of Management/ Bradford 53 TiasNimbas Business School 22 University of Bath School of Management Bath 69 JOBS BY WORKERS' LEVEL OF FORMAL EDUCATION, 2006 (in %) 3.4. Training and attraction in 23 Nottingham University Business School Nottingham 76 BARCELONA METROPOLITAN universities 24 Nyenrode Business Universiteit Breukelen 82 REGION UNIVERSITY EDUCATION 25 Eada Barcelona 95 No Formal Education 1.6 1.9 26 Vlerick Leuven Gent Ghent - Leuven 97 Primary Education 19.6 27.7 Catalan universities 12 27 University College Dublin: Smurfit Dublin 98 Secondary Education 39.2 40.6 University students (2008/2009 academic year) 226,787 28 EM Lyon Lyon 99 Tertiary Education 39.6 29.8 Foreign schools 18 Source: Financial Times Source: IERMB, Idescat. Survey on living conditions and habits of the population of Catalonia, 2006 Source: Barcelona City Council
  • 8. 14 International Economic Promotion. Data Sheet 2009 15 04. City of knowledge and creativity 4.1. Knowledge society and economy 4.2. Research The city is leading Spain in the move toward a Qualitative and quantitative commitment knowledge economy to research and development, with reference-standard scientific infrastructures BUSINESSES BY KNOWLEDGE INTENSITY, 2008 EVOLUTION OF EXPENDITURE IN R&D AS A PERCENTAGE OF GDP RESEARCH AND INNOVATION IN BARCELONA IN CATALONIA AND SPAIN (1996-2007) Number of assets BARCELONA % OF TOTAL 1.6 Technology and research centres 113 High-tech manufacturing 374 0.5% 1.5 1.48 Infrastructures for innovation 33 Medium-high-tech manufacturing 596 0.8% 1.42 1.4 1.35 Source: Barcelona Map of Research and Innovation Knowledge-intensive services sectors 20,751 27.1% 1.33 1.3 1.27 TOTAL KNOWLEDGE-INTENSIVE BUSINESSES 21,721 28.3% 1.2 1.27 Non knowledge-intensive businesses 49,612 64.8% 1.19 SCIENTIFIC AND TECHNICAL INTERNATIONAL REFERENCE 1.2 1.1 1.06 1.06 FACILITIES IN BARCELONA Other 5,285 6.9% 1.12 1.05 1.06 1 1.04 Nuclear Magnetic Resonance Laboratory 1.03 TOTAL BUSINESSES IN THE CITY 76,618 100% 0.9 0.99 0.9 0.92 Source: Prepared by the Department of Studies on Economic Activities and Employment 0.91 0.91 Mouse-Clínic Platform of Barcelona City Council using data from INE 0.8 0.87 0.86 0.81 Proteomic Structural Biology Facility 0.8 0.7 Catalan Computing and Communications Centre (CESCA) DISTRIBUTION OF SALARIED EMPLOYEES BY ECONOMIC SECTOR ACCORDING TO KNOWLEDGE INTENSITY, 2008 0.6 National Supercomputing Centre 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 BARCELONA % OF TOTAL CATALONIA % OF TOTAL White Room of the National Microelectronics Centre Source: INE Catalonia Spain High-tech manufacturing 2,625 0.3% 12,136 0.5% Maritime Research and Experimentation Channel Medium-high-tech manufacturing 45,114 4.9% 163,503 6.3% International Centre for Numerical Methods in Engineering (CIMNE) EVOLUTION OF R&D PERSONNEL. CATALONIA (1996-2007) ALBA Synchrotron Knowledge-intensive services sectors 419,307 45.7% 886,656 34.2% 45,000 Source: Ministry of Education and Science, Map of unique scientific and technical facilities TOTAL KNOWLEDGE-INTENSIVE SECTORS 467,046 50.9% 1,062,295 41.0% 43,037 Non knowledge-intensive sectors 399,189 43.5% 1,293,950 50.0% 40,000 40,867.3 Other 50,826 5.5% 232,738 9.0% 37,862.3 35,000 36,634.4 TOTAL EMPLOYEES 917,061 100.0% 2,588,983 100.0% Source: Prepared by the Department of Studies on Economic Activities and Employment 33,410.7 of Barcelona City Council using data from INSS 30,000 28,034.4 25,107.1 25,000 26,037 PENETRATION OF ICT IN HOMES (% OF POPULATION 16 YEARS AND OLDER) 20,000 20,022.5 21,896.2 18,395.7 2007 2008 VARIATION 07/08 17,773 15,000 Computer at home 63.9 65.4 1.5 10,000 Internet connection at home 55.7 58.8 3.1 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 Habitual use of Internet 61.4 57.4 -4 Source: INE Source: Programming Technical Office. Barcelona City Council
  • 9. 16 International Economic Promotion. Data Sheet 2009 17 05. Competitive real estate for business 4.3. Business innovation 5.1. Offices Barcelona and Catalonia, leaders in More than 6 million m2 of floor space for Barcelona Economic Triangle innovation among Spanish businesses economic activity with high added value, The Barcelona Metropolitan Region has with capacity to generate more than 200,000 three areas that drive economic activity new jobs and form a large economic triangle: INDICATORS OF INNOVATION OFFICE MARKET (Barcelona city) INDICADORS D’INNOVACIÓ PATENT APPLICATIONS APPLICATIONS FOR UTILITY MODELS Total stock of offices (1st quarter 2009) 290,000 m2 DRIVING AREA SECTORS PROJECTS TOTAL FLOOR SPACE OF MAIN INFRASTRUCTURES 2008 % SPAIN 2008 % SPAIN ECONOMIC ACTIVITY AND RESEARCH CENTRES 2 Forecast available office space (2010) 470,000 m Barcelona* 640 16.9 628 23.6 Delta BCN Aerospace, mobility, Aerospace and Mobility 245,000 m2 Technology Centre for the Vacancy rate 9.48% (Llobregat area) logistics Park Aerospace Industry (CTAE) Catalonia 756 20.0 732 27.5 Source: 22@Barcelona Spain 3,783 100.0 2,662 100.0 Wind Tunnel INDICADORS D’INNOVACIÓ International Centre for OFFICE PRICES (Barcelona city) Numerical Models in NUMBER OF INNOVATIVE EXPENDITURE ON INNOVATIVE Engineering (CIMNE) BUSINESSES ACTIVITIES (Thousand euros) Prine (Pg Gràcia-Diagonal) 17.5-22.5 €/m2/month 2007 % SPAIN 2007 % SPAIN Business district (consolidated centre) 15-20 €/m2/month Viladecans Business Park 98,000 m2 Institute of Photonic Sciences (ICFO) Catalonia 7,248 23.5 3,926,940 21.7 Periphery (Sabadell, St. Cugat, Esplugues, ...) 9-16 €/m2/month Mediterranean 93,300 m2 Spain 30,819 100.0 18,094,616 100.0 Technology Park New business areas 16-19.5 €/m2/month *Provincial data Source: 22@Barcelona Source: INE 22@Barcelona Media, ICT, Medical 22@Barcelona 3,200,000 m2 Barcelona Biomedical (Besòs area) technology, Energy, Design Research Park (PRBB) 4.4. Creative sectors Barcelona Media Park Cultural industries, architecture, design Barcelona Digital and advertising generate 12% of Catalan Institute for employment in the Barcelona area Energy Research (IREC) Campus Diagonal- Besòs 60,000 m2 Barcelona Design Hub EMPLOYMENT IN CREATIVE SECTORS IN EUROPEAN URBAN AREAS Sagrera station area 436,022 m2 CITY % OF TOTAL* Milan 14 Parc de l’Alba Research, Parc de l’Alba 1,320,000 m2 Alba Synchrotron (Vallès area) Business services Budapest 13 2 Esade Creapolis 39,800 m Barcelona 12 Dublin 11 Parc Taulí Health Park 93,700 m2 White Room of the Leipzig 9 National Microelectronics 2 Vallès Technology Park 190,600 m Centre (CSIC-CNM) Amsterdam 8 Munich 8 UAB Research Park 120,000 m2 Sofia 8 Can Sant Joan Enterprise Helsinki 7 Park 149,845 m2 Institute for Research on Poznan 7 Artificial Intelligence Birmingham 6 (CSIC-IIIA) Riga 6 Toulouse 6 * Data collected between 2000 and 2006. Source: ACRE project (Accomodating Creative Knowledge- Competitiveness of 'European Metropolitan Regions within the Enlarged Union), Comparing paths of 'creative knowledge regions, Deliverable nº 5, May 2007.
  • 10. 18 International Economic Promotion. Data Sheet 2009 19 06. An economy open to the world 6.1. Foreign investment in Catalonia 6.2. Catalan investment abroad 6.3. Exports One of the leading European regions in Catalonia generates one-fifth of Spanish The Barcelona area is the main exporting territory of the Spanish hosting foreign investment projects investment abroad state, with more than one-fifth of sales abroad FOREIGN INVESTMENT. In million € INVESTMENT ABROAD. In million € EXPORTS. In million € MAIN DESTINATION COUNTRIES FOR EXPORTS FROM BARCELONA*. 2007 2008 % CAT./SPAIN 2007 2008 % CAT./SPAIN 2007 2008 % SPAIN 2008 Percentage of total, 2008 Catalonia 2,597.8 2,135.0 7.4 Catalonia 6,908.12 5,898.26 20.4 Barcelona 39,442.37 39,814.11 21.2% Spain 29,538.0 28,793.0 100.0 Spain 80,816.34 28,903.00 100 Catalonia 49,678.31 50,314.31 26.7% France 17.9% Note: Total gross investments not including foreign shareholding entities (ETVE) Note: Total gross investments not including foreign shareholding entities (ETVE) Spain 185,023.22 188,184.39 100.0% Germany 9.5% Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade Source: Ministry of Industry, Tourism and Trade Italy 9.0% Portugal 8.3% ORIGIN OF FOREIGN INVESTMENT IN CATALONIA DESTINATION OF CATALAN INVESTMENT ABROAD EVOLUTION OF EXPORTS FROM THE PROVINCE OF BARCELONA. Percentage of total, 2008 Percentage of total, 2008 (1995-2008) UK 6.3% 45,000 Netherlands 3.3% France 29.5% Mexico 28% 40,000 Switzerland 3.1% Netherlands 19.1% Greece 16% 35,000 United States 2.8% United States 9.8% Portugal 9.9% 30,000 2.6% Belgium UK 6.0% Belgium 8.9% 25,000 2.0% Russia 6.0% 8.8% 20,000 Germany Morocco 1.9% Turkey 5.9% 15,000 Italy France 7.8% 1.8% Mexico 10,000 Luxembourg 3.2% United States 4.4% 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 0,0 1,000 2,000 3,000 4,000 5,000 6,000 7,000 8,000 * Province Andorra 2.2% Italy 2.1% Source: Ministry of Industry, Tourism and Trade Source: Ministry of Industry, Tourism and Trade Canada 1.9% India 1.9% DISTRIBUTION OF EXPORTS FROM THE PROVINCE OF BARCELONA DISTRIBUTION OF EXPORTS FROM SPAIN BY TECHNOLOGICAL Others 16.4% Others 12.3% BY TECHNOLOGICAL CONTENT, 2008 CONTENT, 2008 0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0 0 5 10 15 20 25 30 Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade Source: Register of Foreign Investment. Spanish Secretariat of Tourism and Trade 1.8% 0.4% NUMBER OF FOREIGN COMPANIES ESTABLISHED IN CATALONIA, 2008 15.3% 8.7% France 671 Germany 537 United States 392 47.7% 23.9% 41.2% Italy 360 17.0% Netherland 224 Japan 153 18.2% 25.7% United Kingdom 147 Switzerland 107 Others 533 Total 3,124 High Medium-high Medium-low Low Not classified High Medium-high Medium-low Low Not classified Source: Invest in Catalonia. ACC1Ó