1. Enterprise 2.0
Corporate use of Web 2.0 tools

2. WEB 2.0 lesson
(new way of) self-expression

(new way of) sharing

(new way of) Collaborating


3. PEOPLE...
LOVE to share thoughts (Blogs)

LOVE to decide (DIGG, Wykop)

LOVE to be ONLINE (Twitter, Blip)

LOVE to categorize and tag (Flickr)

LOVE to collaborate (Wikipedia)

LOVE to be part of community (draugiem.lv)


5. Our experiences
What (web20) software are YOU using?

Can it be used in business environment?


8. Benefits
Hosted

Access everywhere

Focus on work

Mobile client

Easy (tagging, filters)

Free


10. Benefits
Hosted

Instant collaboration

Instant sharing

Access everywhere

Focus on work

Stepped pricing model (resources,

collab.)

12. Benefits
Hosted

Instant collaboration

Instant sharing

Access everywhere

Focus on work

IT'S FREE


15. Benefits
Hosted

Easy to use

Access everywhere

No data patterns


16. OVERALL benefits
People in the centre (not hierarchies)

Increase in productivity and innovations

Visible, persistent, transparent activity

across business
Benefits realisation

Improved knowledge flow

Better adoption of tools (zero-barrier use)

Efficiency over predefined patterns

Minimise duplication and rework

More natural work (boosted efficiency)


17. Why it works... (for us/for you)
I. Serves an individual need
II.Virally adopted – (WOM)
III.Contextually personalized information
IV.No data entry or training required
V.Delivers instantaneous value
VI.Utilizes community and social relationships
VII.Minimal IT footprint

18. WEB 2.0
ENTERPRISE
PEOPLE BUSINESS TECH

20. Web 2.0 + Company
What for?

21. Business goals
Increase customer loyalty

Decrease customer acq. cost

Increase new product success ratios

Reduce market research costs

Bring outside ideas into organization faster

Generate word of mouth

Improve PR effectiveness

Better knowledge management


23. Examples

26. Why?
Speed-up innovation

Learning organization

Reducing costs

Building trusted relations


27. Summary:
Web 2.0 in business context
Amplyfing WOM

Idea generation

Co-Innovation

Customer Service

New Product Generation

Market Research

PR

Employee Communication


28. Enterprise 2.0 is a HUGE :)
Management (2.0)

Adoption of (NEW) Technology

Innovation

Development cycle

Collaboration and Knowledge Sharing

Cloud Computing

Social Software

Social Networks


29. Q&A?
Adam Zygadlewicz
adam@netguru.pl