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Smart Social Media Marketing for You!
The New Client ,[object Object]
 Prefers visual stories over text
 Wants facts over selling points
 Connected
 Doesn’t trust advertising
 Trusts opinions by word-of-mouth over marketing messages, and has access to it
 Needs immediate call to action
 Expects immediate response
 Wants to be engaged and have a say
 Wants to know all facts, and make educated                decisions
 Accesses non-traditional media as much as                       traditional news outlets, if not more,[object Object]
 Develop visual messages
 Ask opinions and suggestions
 Build a system of quick response
 Enable online word-of-mouth
 Capture interest and commitment immediately,[object Object]
Social Media Marketing
What is Social Media? Social media describes the online technologies and practices that people use to share opinions, insights, experiences, and perspectives. Social media can take many different forms, including text, images, audio, and video. Source: Wikipedia
Over 47 million members in over 200 countries Over 500 million members across the world Every minute, 13 hours of video is uploaded to YouTube.
Source: guardian.co.uk
If Facebook were a country, it would be the third most populated in the world
Guess which segment is the fastest growing on Facebook……. Did you guess between 15 and 30 years old?
Women between 45 and 55
World’s Second Most Popular Search Engine
Who’s On Social Media? ,[object Object]
 Brokers
 Consumers
 Realtor ® Associations
 Vendors
 Neighbors
 Media Representatives
 Industry ProfessionalsMany you know, and those  you want to get to know
1. Sphere of Influence
2. Word of Mouth
3. Free or Inexpensive
4. Networking and Support
5. Feedback & Opinions
6. Be the News Source
7. Avoid Out of Sight, Out of Mind
8. Professional Connections
9. Monitor & Interact

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