1. Customer and Supplier Relations

2. DISNEY LAND
• The Walt Disney Company is a diversified
worldwide entertainment company with
operations in four major business
segments: Studio Entertainment, Parks
and Resorts, Media Networks and
Consumer Products.

3. Custumer relations
- Disney recognizes that many people do
not have the opportunity to travel to the U.S.
to visit Walt Disney World or Disneyland. As a
result, Disney developed theme parks around
the globe to capture the market, adapting
them to local cultures. They include
Disneyland Paris, Tokyo Disney, and Hong
Kong Disneyland. With worldwide
expansion, Disney aims to increase its
marketplace and expand its brand.

4. - Disney's ownership of media networks such
as "ABC," "Disney Channel," and "ESPN" is a
strategy the company is using to market its brand
to Americans. This includes a systematic approach
to television advertising, as well as radio
commercials, print, outdoor advertising, and
mobile initiatives, promoting discounts on
resorts, and family packages.
- To reach teenagers, Disney launched
"advergaming," which puts ad messages in online
and video games. The goal is to reach kids directly
and encourage them to urge their parents to visit a
Disney park for a family experience.

5. Supplier Relations
• The Walt Disney Company is a diversified
worldwide entertainment company with
operations in four major business
segments: Studio Entertainment, Parks
and Resorts, Media Networks and
Consumer Products.

6. Disney recognizes that ongoing efforts must be
made to include diverse suppliers in our sourcing
activities. As such, we have a companywide
Supplier Diversity and Sustainability team that
undertakes the following tasks:
• Supporting our sourcing teams to identify qualified
diverse suppliers
• Developing and executing projects that position
Disney to deliver year over year increases in the
volume of business contracted with diverse
suppliers
• Engaging with, and providing leadership and
financial support to, advocacy organizations that
propagate "best practices" related to supplier
diversity

7. BANA HILLS
With a height of 1,487m above the sea level
and a temperate climate, Ba Na Hill is a real
treasure of Vietnam. Only a 50km drive from
Danang city to the West, tourists in Vietnam
travel can reach one of the most spectacular
sights that is Ba Na.

8. Custumer relations
• As a destination of tourist in
Vietnam, Bana hills ‘s custumers are
foreigners who come to Vietnam to travel
and people all around Vietnam
• With many resorts like Bà Nà by night, Lê
Nim, Biệt thự Hoàng Lan... and Buddhist
cultural area, wine cellar and numerous
hotels, villas, bars and so on, many
domestic and foreign tourists are coming
to Bana Hills

9. Supplier Relations