ITS ABOUT THE HONDA SIEL INDIA as a company and 7ps with honda jazz

1. One life
Honda jazz 2011
why so serious ?
•

2. About honda jazz
• It is an honda siel car india ltd(hscl) prouct.
• It was launched in august 2011 replacing the old jazz
• It provides the best in its class cabin space
• It is an compact city car launched only in petrol engine
• it is produced in honda’s noida plant
• it sold 600 cars in its launching month (august)

3. TECHNOLOGY
• jazz comes with an 1.2 litre honda i-vtec engine
whch provides the maximum power of 90 PS/6200
rpm
• jazz comes with 5 speed manual trasmission
gearbox
• It is designed to give you the best mix of power
and fuel efficiency
• It gives an mileage of 10-12kmp/h in cities and n
16.2 kmp/h on highways.

4. Safety
• jazz comes with driver and front passenger SRS airbags
• jazz is built on advanced compatibility engineering body structure
• It comes equipped with ABS(anti braking system) with brake asssit
• jazz comes with honda unique G-CON force control technology whch
controls impact energy in the event of collision
• In honda cars safety is not an option

5. Price
• jazz is sold in 3 variant Jazz(5.50lakh) , Jazz SELECT
(5.75 laks) AND Jazz X (6.06 lakhs ).*ex-showroon
• the new jazz has been priced low by 1.5 lakhs than
the previous model
• honda has priced jazz at an pretty good price
value for car money car in small car segment to
counter its competitors
• jazz is available in 5 colours-
white ,black ,silver ,red and urban titanium.

6. Honda service
program
• jazz comes with 2 year service warranty or till 40000 kms
• jazz comes with 4 years warranty for roadside assistance allover india.
road assistance number no - call 1800 103 3121 or 0124 -4263121
• honda also provies honda assure (insurance intiative by hscl) program
whch gives its customers direct benefits like cashless insurance
across india ,instant policy issurance online .
• Honda's Exchange and Pre-Owned car division Auto Terrace ,whch
provides one stop solution to its customers who want to sell the old
car and buy a new one

7. sales network
• Honda siel cars india has a strong and sales and
distrubution network spread across india through
whch it sells its cars.
• It has 127 dealership networks in 79 cities across
india
• All hscl dealerships are based on the “3S facility
(Sales service and spares ) offering complete range
for services to its constumers .

8. Promotion
• honda promotes its jazz with an advertising with an slogan ‘one life why so
serious ‘ which gives it an youth connect to it.
• dealers provide few free acessories with it such as matt covers ,usb
drives ,aux pin ,leg matt etc.
• it provides test drive anywhere in and around its dealership stores
• creates n distrubutes its brochures ,e-brochures online .
• It has a well established brand name in a market which can counter its
competent cars.

9. process
• honda uses it economies of scale by
working with their parts supplier to order
raw materials in large quantaties .

10. Competiton
• jazz comes in direct competition with
hyundai i-20 , ford figo ,fiat punto ,maruti
suzuki swift ,Vw polo .

11. physical evidence
• The company operates under the stringed standard of ISO 9001 certificate
for quality management and ISO 14001 for environment management.
• The honda group is globally recognized for its concern towards
environment ,safety and conservation of the society in which it operates.
• HSCL follows the same in india for achieving high standards in environment
safety in the various proccessess of car manufacturing.

12. people
• Takashi Nagai is President & CEO, Honda Siel
Cars India Ltd. and Honda Motor India Private
Ltd. from April 2011

13. Swot of honda jazz
strengths weakness
* good built up engine(1.2l four cylinder
engine) * expensive for hatchback
* low maintenance
* best cabin space in its class segment .
* interior quality * no diesel engine
* good after sales service
* safety features * late delivery after booking
* good brand name in the market * less mileage in cities
* power
* sporty looks
opportunities threat
* developing a diesel engine for indian * from its competitors like
market hyundai ,chevrolet ,
* vast scope to increase it sales
* introduction of new small car models in volkswagon etc .
india * delay in launch of diesel
* to develop a new car manufacturing
plant in india to decrease its cost on models in india can effect
production its sales by a good margin.
* to decrease its price on car models to
boost its sales. * rising petrol prices.

14. More on honda jazz
• It is expected to launch jazz 1.5litre diesel
in indian market soon
• It has got an made in india tag now
• It has waiting period of 3-4 months in
major cities
• It plans to sell 2000 units /month

15. THANK YOU
Playtimes back
By- bansi meruliya