To help hotels drive growth, and increase revenue..

1. HOTEL MARKETING
Recognizing the evolution of travel, tourism, meetings
and hospitality and bringing a successful revenue
culture for hotels
Sachin Bansal
sachin@sachinbansal.com
www.sachinbansal.com

2. WHAT WILL YOU GET
Your own Engagement structure based on goals, and getting your
hotel ready
• Increase in online sales
• Create a Brand Identity in the marketplace
• Increase in revenue
• Consistent contact with the consumer
• Create a value in your local authority

3. NOW.
time to Understand Your
Customers’ Social Behaviors

4. Hotels were always good on the
social side.
Today because of the evolving
technology the gap has increased
in understanding the new customer

5. Who will get you Social Growth?
Having someone write for you that is good at telling stories.
Someone who knows the subject well can really discuss the
detail behind the product or services.
Outsourcing it to copywriters or storyboard writers in ad/
design agencies.

6. Nobody Except You
knows more about your brand and
business than you.
cares more about your brand and
business than you.

7. Make the partnerships you need to
succeed and grow your properties
— What is your objectives?
— What is your product?
— Who are you targeting?
— Where are you going to find them?
— What is your budget?
— How are you going to communicate?

8. The Conversion Medium for NEW CONSUMER

9. Why
online,
social
marke1ng?
The success of a hotels depends highly on the level of efficiency of
the hotel marketing strategy and its activities aimed at:
Understand the activities and processes for connecting buyers
Respond to the demand needs positioning the hotels on the
market;
Coordinate the activities and the offers of the hotels, working for
distribution;

10. The NEW & AWARE CONSUMER
Consumers no longer move from one touch point to the next.
Awareness, consideration, preference, action has a new
perspective.
Travelers have moved away form seeing the advert, then
going to site and ordering the brochure rather they “thrive
on a digital content” delivered through a array of devices.
The new consumer share ideas and base opinions about
hotels, attractions and destinations with information gleaned
from travel blogs…

11. The key questions to be answered
1. Where are your customers online?
2. What are your customers’ social
behaviors online?
3. What social information or people do your customers rely on?
4. What is your customers’ social influence? Who trusts them?
5. How do your customers use social technologies in the context
of your products.

12. Today’s challenges
of hotels and hotel groups
— 20 years ago revenue management for hotels was
much simpler
— Initially a hotel reservation department was the
point of sale for all clients - PMS
— Subsequently hotel groups added CRO’s and the
GDS came along (CRS)
— The first Internet third party channels started to
play a role.

13. Today’s challenges
of hotels and hotel groups
— Today there are hundreds of channels customers
can use to evaluate hotels and do hotel
reservations
— In parallel the pressure on hotel groups, owners,
management increased
— Technology became more complicated
— Less time and resources available to make more
difficult decisions

14. ABOUT ME I provide the insights and strategies to
improving customer experience on social
media.
I work together with clients to
answer such key strategic questions
as:
How could you get closer to your
customers?
How could you build brand
awareness and increase market
share?
How should you position a new
product or offering for the greatest
market success?
What do your customers really
want?”

15. As technology advances, we integrate new elements
into our solution before the competition, giving you
maximum visibility over your customers and
competitors.
Contact me
sachin@sachinbansal.com