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1. Wee
ks/D
ays
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 Billboard Advert
for new xbox one,
not giving
anything away.
Social Media
pages released.
Consistent
contests and
prizes on
Social Media.
Posters in game
stores of the new
product.
2 Radio
announcement of
new product.
Magazine – Small
teaser advert of the
new product.
First winner
announced.
Next contest.
3 Short advert for
new product.
Winner
announced.
Next contest.
4 TV Advert played
from 3-4pm.
Radio adverts
TV Advert played
from 3-4pm.
Radio adverts
Winner
announced.
TV Advert
Next contest.
TV Advert
played from
TV Advert
played from
3-4pm.

2. played at 12-
3pm.
played at 12-3pm. played from 3-
4pm.
Radio adverts
played at 12-
3pm.
3-4pm.
Radio adverts
played at 12-
3pm.
Radio
adverts
played at 12-
3pm.
5 Magazine
advertisement of
the new product.
TV Advert played
from 3-4pm.
Radio adverts
played at 12-
3pm.
TV Advert played
from 3-4pm.
Radio adverts
played at 12-3pm.
Winner
announced.
TV Advert
played from 3-
4pm.
Radio adverts
played at 12-
3pm.
Final Contest.
TV Advert
played from
3-4pm.
Radio adverts
played at 12-
3pm.
TV Advert
played from
3-4pm.
Radio
adverts
played at 12-
3pm.
6 TV Advert played
from 3-4pm.
Radio adverts
played at 12-
3pm.
TV Advert played
from 3-4pm.
Radio adverts
played at 12-3pm.
Winner
Announced.
TV Advert
played from 3-
4pm.
Radio adverts
played at 12 -
3pm.
TV Advert
played from
3-4pm.
Radio adverts
played at 12-
3pm.
Interview
TV Advert
played from
3-4pm.
Radio
adverts
played at 12-
3pm.

3. Week 1 – On the first week, the billboard will be released to spread the word about the new product but not giving too much away, so
like a teaser. Also, competitions on social media will start in the first week to try and get people more excited and enthusiastic about the
product. Posters in gaming stores will also be released to get the target audience, teenagers, more excited for the product.
Week 2 – On the second week, radio and magazine announcements will be made to raise awareness of the new product and to get it
known to a wider variety of people. Also, the weekly contests continue to keep people excited about the product.
Week 3 - Short advert is released to try and increase a bit more excitement for the product and make people more anxious to buy it.
Week 4 – TV and Radio adverts will be released, TV adverts will be played during children’s TV to try and get their attention and get
them to want the product. The radio adverts will be played between 12-3pm, this is to try and raise awareness of the product further.
The adverts will be played throughout the next 2 weeks of the campaign.
Week 5 – Adverts on both the TV and Radio will be played throughout the weekdays to make sure that the product is still constantly in
peoples minds and that they’re often getting reminded of it.
Week 6 – TV adverts and Radio adverts continue to play. Also, final winner of the concert is announced and they win a prize of the
product itself. Interview with the winner is released so people know what the product is actually like so they may be influenced to buy it
if they weren’t already intending to.
with previous
winner is
released.