In this blog post: http://www.zillow.com/blog/pro/2013-11-26/how-to-get-more-contacts-on-zillow/ we discussed a variety of ways agents can get more contacts and business from Zillow. It requires time and work but produces results!

1. How To Get More Contacts and
Business from Zillow

2. How To Get More Contacts and
Business from Zillow
1. Make your Zillow profile “STAND-OUT”
by providing value-added information and
links. Make it all about them and not you.
For example, provide information and
hyper-links to things like schools, weather,
local events, important and useful articles,
transportation, tips, local resources etc. If
you provide valuable content on your
profile that consumers are looking for and
needing, they will return to your profile
which increases the chances of them
contacting you in the future. Many agents
have confirmed that adding a
personalized video to their profile has also
increased their volume of contacts.

3. How To Get More Contacts and
Business from Zillow
2. Get reviews from anyone and everyone
you have worked with in real estate. You
don’t have to select ONLY those who bought
or sold a home with you. There are multiple
options available for requesting reviews
from past clients. Take advantage of allowing
others to market you on your profile by
sharing their experiences with your viewers.
This is a powerful feature that works.

4. How To Get More Contacts and
Business from Zillow
3. Add your past sales to the history on your Zillow profile. This will have the same
impact as adding client reviews. The past sales feature allows you total control of what
shows up on your Zillow profile. This empowers the consumers to see where you have
been active, shows your local experience and efforts and can motivate them to contact
you as their local real estate expert and professional.

5. How To Get More Contacts and
Business from Zillow
4. Engage with local consumers using Zillow’s Advice and Discussions. Either check in
regularly on Zillow to see what’s being discussed or asked in your local community, or
you can get email alerts and be notified when questions are asked. Connecting with
prospects in your local markets in this manner will increase your contacts. Not just by
those people asking questions, there are also those who often times are just reading
but are heavily influenced by your comments, answers, and involvement in these local
and important discussions.

6. How To Get More Contacts and
Business from Zillow
5. Connect with consumers using Zillow Digs.
This section of Zillow is a great social platform
and opportunity to connect with like-minded
individuals who are “digging” your images,
favoring your listing pics, and sharing the same
interests as you regarding home styles,
interiors, and home improvements. While this
is a more subtle approach and a relational
building tool, there is the lead-generation tool
that is incorporated and available on every
Zillow Digs board you create.
Example of Agent Board
and Lead Generation Form Here

7. How To Get More Contacts and
Business from Zillow
6. Share your listings, your reviews, and your local market stats using Zillow’s Facebook
Tabs for business pages, and the Zillow widget tools for your blogs and websites. Adding
these to your public facing platforms can potentially increase your contacts outside of
Zillow and give you a stronger real estate related web presence. Also by creating and
adding a Zillow lead-capture and lead generation form, you’ll simplify the process for
consumers to reach you and be one step closer to more contacts.

8. How To Get More Contacts and
Business from Zillow
7. Don’t just wait for consumers and
prospects to contact you on Zillow, you
can contact them too. Take advantage of
the Make Me Move feature on Zillow.
This is a great opportunity to reach out
to consumers who are testing the market
with a price they think is market worthy.
Reach out to them, show their homes to
your buyer clients, and in the process try
to secure them as “listing” clients. This is
a great proactive way to reach out to the
local community and establish a
relationship with homeowners.

9. How To Get More Contacts and
Business from Zillow
8. Make sure your Listings are being fed or added to Zillow. By exposing your clients homes
that are for sale locally, you’ll definitely increase the volume of contact you receive from
Zillow. While this may seem like a no brainer, the reality is that Zillow is one of the most
searched sites on the web for homes for sale. Obviously the more listings you have on Zillow,
the more exposure you have which results ultimately in more contacts and potential closings.

10. How To Get More Contacts and
Business from Zillow
9. Use the Social Media share on Zillow.
There are many areas on Zillow where
you’ll find a sharing opportunity using
Email, Facebook, Twitter and Google
plus. Your reviews, your listings,
properties, market stats and conditions
and much more can be shared with your
social media family and friends. They
have the power of influence and the
ability to help expose your presence on
Zillow and other sites and networks.
Use one or all of the most popular and preferred Social Media networks and sites to
drive contacts to your profile and to increase the amount of contacts received on
those outside networks. Social networking is the new “real estate farming” and a great
way to increase your exposure and contacts.

11. How To Get More Contacts and
Business from Zillow
10. Become a Premier Agent. Get maximum exposure to the Zillow visitors viewing all
the properties in your local market. Keep in mind that this includes ALL homes on Zillow,
not just those for sale or for rent. While there is a cost to participate in this program on
Zillow, the return on your investment can be amazing. After interviewing many agents
across the country and seeing how they are experiencing success, I’m confident that this
would be a great option for anyone serious about increasing their contacts and growing
their local real estate business.

12. How To Get More Contacts and
Business from
If you any questions, comments,
concerns or suggestions, please feel
free to reach out to me at 707 6461876 or you can email me at:
brada at Zillow dot com.
Visit http://Zillow.com/Academy for
more FREE tips, tools, and training on
how you can use Zillow, Social Media,
the Internet, and mobile to increase
your real estate business.
@BradAndersohn
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in/bradandersohn