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Softness in a
  world gone
  hard...




   a Shift 2010 talk + workshop

   Yasmina Haryono
   Rui Madeira                    http://www.flickr.com/photos/miss_yasmina
   Maya Wiseman
Tuesday, 19 October 2010
Call me
  Yasmina




   Transient in a constant flux.

   Ravensbourne UK
   Philips Design NL
   IDII - Domus Academy IT
   Experientia IT
   Vodafone Group DE
                                  http://www.flickr.com/photos/miss_yasmina
   www.bananeira.net
Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Nike-Philips portable audio photos by Philips


Tuesday, 19 October 2010
Photos by Yasmina Haryono + Alex Tan


Tuesday, 19 October 2010
Simplicity 2005 photos by Philips


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Call me Maya




  Maya Wiseman
  http://www.scriptshifter.com

  Unfortunately for us, Maya is
  stranded in London due to
                                  http://www.flickr.com/photos/miss_yasmina
  volcanic ash.
Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Call me Rui




  Rui Madeira
  http://www.ruimm.pt

  Computational designer
  based in Lisbon.
                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Tuesday, 19 October 2010
Video unavailable on .pdf


Tuesday, 19 October 2010
e world...




                           http://www.flickr.com/photos/joakim_jacobsson/1039578207


Tuesday, 19 October 2010
... is full of
  built-in
  agendas and
  preconceptions
  about your
  identity.




                           http://www.flickr.com/photos/fperson/3658207174


Tuesday, 19 October 2010
http://www.flickr.com/photos/bucher/167836230
                                                Photo by pjchmiel on Flickr


Tuesday, 19 October 2010
Most
  important
  thing to realise
  about agendas
  IS THAT
  THEY'RE
  MADE up, not
  given




                           http://www.flickr.com/photos/joakim_jacobsson/1039578207


Tuesday, 19 October 2010
http://www.flickr.com/photos/duncanh1/4337022891


Tuesday, 19 October 2010
http://www.flickr.com/photos/pixx0ne/2211981698


Tuesday, 19 October 2010
Misconception
  that
  boardroom
  type people
  create agendas,
  and developer
  type people
  execute them




                           Photo by pjchmiel on Flickr


Tuesday, 19 October 2010
Tuesday, 19 October 2010
If you’re living
  in the world
  with others,
  you’ll want to
  know how to
  jig the
  imagined
  boundaries
  around
  identities and
  agendas.


Tuesday, 19 October 2010
Softness in a
   world gone
   hard




                           http://www.flickr.com/photos/th2005/2471794368


Tuesday, 19 October 2010
Shapeshifting
   identities




                           http://www.flickr.com/photos/devil_knows_best/184448806


Tuesday, 19 October 2010
Use another
   facet of your
   identity




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Shapeshifting
   identities




   Rigid profiling vs blobs
                             http://www.flickr.com/photos/mark_boucher/91941394


Tuesday, 19 October 2010
Design
   awareness




   “Let’s do it how
   Apple does it...”       http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Design
   literacy




   “Designers need
   technological literacy, too,
   and both need an equal
   dose of business acumen.
   Without this, none of us
   has any right to complain
   about not being
   understood by those in
   other disciplines. We all
   need to be able to handle
   multiple directions.”
   - Bill Buxton                  http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Design
   thinking




  Design thinking is something
  that takes even more of an
  investment, requiring a level of
  competence that—with
  dedication and practice—can be
  acquired by anyone, to a
  reasonable degree. The design +
  engineering approaches and
  strategies are complementary.
  It’s a complex world and
  multidisciplinary collaboration
  helps us tackle these              http://www.flickr.com/photos/miss_yasmina
  complexities.
Tuesday, 19 October 2010
Design
   practice




  Design practice usually is a
  full-time job and takes years
                                  http://www.flickr.com/photos/miss_yasmina
  to acquire and master.
Tuesday, 19 October 2010
What else
   makes blobs?




                           http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Business         Resource planning     Creative            Facilitating
                           CRM              Project planning      processes           (creative)
                           IP               Portfolio planning    Ethnography         workshops
                                            Client, business ,                        Roleplay
                           Documentation                          Modeling
                                            partner interfacing                       Contextual inquiry
                           Etc              IP                    Mapping             Usability testing
                                            Project               Quality             Etc
                                            documentation         Insight+foresight
                                            Etc                   Facilitation
                                                                  Etc




                           Culturally       Interaction design    Storytelling        (Metaphorical )
                           appropriate      Product sketching     Paper               storytelling and
                           Visual           Visual design         On-screen           narrative
                                            UI design                                 Presentations
                           Form                                   Physical
                                            User testing                              Interactive demos
                           Usable           Art/creative          Contextual/video    Proof of concepts
                           Interactivity/   direction             Etc                 Paper brainstorms
                           engagement       Etc                                       Etc
                           Innovation
                           Etc




                                                                               http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Business         Resource planning     Creative            Facilitating
                           CRM              Project planning      processes           (creative)
                           IP               Portfolio planning    Ethnography         workshops
                                            Client, business ,                        Roleplay
                           Documentation                          Modeling
                                            partner interfacing                       Contextual inquiry
                           Etc              IP                    Mapping             Usability testing
                                            Project               Quality             Etc
                                            documentation         Insight+foresight
                                            Etc                   Facilitation
                                                                  Etc




                           Culturally       Interaction design    Storytelling        (Metaphorical )
                           appropriate      Product sketching     Paper               storytelling and
                           Visual           Visual design         On-screen           narrative
                                            UI design                                 Presentations
                           Form                                   Physical
                                            User testing                              Interactive demos
                           Usable           Art/creative          Contextual/video    Proof of concepts
                           Interactivity/   direction             Etc                 Paper brainstorms
                           engagement       Etc                                       Etc
                           Innovation
                           Etc




                                                                               http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Research and
                           Management    modeling




                           Design and   Prototyping and
                           aesthetics   communication




                                               http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Research and
                           Management    modeling




                           Design and   Prototyping and
                           aesthetics   communication




                                               http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Judge yourself by your own yardstick   Interview for a job                                       Express condolences

     Flexibility/equanimity in              Make your case
                                                                                                      Deliver a eulogy

     the face of the
     unexpected                             in writing                                                Ask for a raise
                                                                                                      Kiss well

                                            Delegate
     Dump a poisonous friend                                                                          Make a perfect egg
     Get a good night’s sleep

     Say no/disappoint someone
                                            Find a perfect gift                                       Keep a plant alive
                                            Take a decent photo                                       Care for a baby
     Set personal boundaries                Win the affection of a dog or cat                         Feel confident naked
     Make small talk

                                            Assertiveness
                                                                                                      Tell a joke
     Speak in public
                                                                                                      Remember names
     Relax/meditate
                                            Write a quality love letter

     Change the subject                     Play one card game well                                   Dress appropriately for
                                            Shuffle a deck of cards                                    the situation
     Set goals                                                                                        Dress to flatter your shape

     Ask for help                           Dance socially
                                            Mix a signature drink
                                                                                                      Calculate the tip
                                                                                                      Create a budget

     Apologize                              Trap a rat or mouse or spider
                                                                                                      Build savings

     Be polite                              Use chopsticks                                            Improve your mood
     Fight fair
                                            Flirt
                                            Make a simple meal for company                            Make a good mix tape
     Make a new friend                      Give a neckrub                                            Use a fire extinguisher
     Give a compliment                      Build something simple (ie: shelf, desk, treehouse)       Use a compass
                                                                                                      Build a shelter

                                            Order the wine
     Accept a compliment
     Acquire or shed a habit                                                                          Build a campfire


                                                                                                      Be a good listener
     Contribute in group situations         Make a little kid laugh
     Be a good judge of character

     Know what makes you happy              Treat a hangover
                                            Write a thank you note
                                                                                                      CPR
     Ask for exactly what you want                                                                    Tie basic knots
                                            Simple mending



     Negotiate
                                                                                                      Sharpen a knife



                                            Travel light
                                                                                                      Use a drill


     Make a good first impression            Ride a bike                                               Be alone
                                            Tie a scarf or tie
                                            Bake a birthday cake
                                                                                                      comfortably
                                            Give a toast
                                                                                                  http://www.flickr.com/photos/29816832@N07/4242455728


Tuesday, 19 October 2010
Images by Yasmina Haryono


Tuesday, 19 October 2010
Images by Yasmina Haryono


Tuesday, 19 October 2010
Images by Yasmina Haryono


Tuesday, 19 October 2010
DIY Agenda




   Anyone who adds
   value to the
   operation can DIY
   Agenda...
                           http://www.flickr.com/photos/costabravo/2543515233


Tuesday, 19 October 2010
Jig the
   spotlight




   Widen the scope,
   expand the
   alphabet...             http://www.flickr.com/photos/wkrantz/2518288823


Tuesday, 19 October 2010
Frog vision




   In a scene, frogs
   only see the delta,
   or difference,
   between two
   frames.                 http://www.flickr.com/photos/costabravo/2543515233


Tuesday, 19 October 2010
http://www.flickr.com/photos/macstone23/4435524789


Tuesday, 19 October 2010
http://www.flickr.com/photos/macstone23/3806709093


Tuesday, 19 October 2010
http://www.flickr.com/photos/macstone23/3933765438


Tuesday, 19 October 2010
3 principles of
   practicing
   softness in a
   world gone
   hard...




                           http://www.flickr.com/photos/th2005/2471794368


Tuesday, 19 October 2010
Strive to
   change the
   conversation,
   not control
   the outcome




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Be gentle...




   Comfort, sanity rests
   on a narrow vision of
   the agenda.             http://www.flickr.com/photos/carreon/2178174601


Tuesday, 19 October 2010
Be ready with
   a vision when
   the blinds
   come off...




                           http://www.flickr.com/photos/mark_boucher/91941394


Tuesday, 19 October 2010
Tuesday, 19 October 2010
Ready for the
   workshop?




                           http://www.flickr.com/photos/th2005/2471794368


Tuesday, 19 October 2010
A common
   language:
   Play-Doh




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
DIY
   Create a
   representation
   of your
   identity




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Speed-dating




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Brainstorm,
   iterate and
   collaborate on
   ideas




                           http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
http://www.flickr.com/photos/miss_yasmina


Tuesday, 19 October 2010
Photo by pjchmiel on Flickr


Tuesday, 19 October 2010

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Shift2010_StayingSoftInAWorldGoneHard

  • 1. Softness in a world gone hard... a Shift 2010 talk + workshop Yasmina Haryono Rui Madeira http://www.flickr.com/photos/miss_yasmina Maya Wiseman Tuesday, 19 October 2010
  • 2. Call me Yasmina Transient in a constant flux. Ravensbourne UK Philips Design NL IDII - Domus Academy IT Experientia IT Vodafone Group DE http://www.flickr.com/photos/miss_yasmina www.bananeira.net Tuesday, 19 October 2010
  • 4. Nike-Philips portable audio photos by Philips Tuesday, 19 October 2010
  • 5. Photos by Yasmina Haryono + Alex Tan Tuesday, 19 October 2010
  • 6. Simplicity 2005 photos by Philips Tuesday, 19 October 2010
  • 8. Call me Maya Maya Wiseman http://www.scriptshifter.com Unfortunately for us, Maya is stranded in London due to http://www.flickr.com/photos/miss_yasmina volcanic ash. Tuesday, 19 October 2010
  • 10. Call me Rui Rui Madeira http://www.ruimm.pt Computational designer based in Lisbon. http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 13. Video unavailable on .pdf Tuesday, 19 October 2010
  • 14. e world... http://www.flickr.com/photos/joakim_jacobsson/1039578207 Tuesday, 19 October 2010
  • 15. ... is full of built-in agendas and preconceptions about your identity. http://www.flickr.com/photos/fperson/3658207174 Tuesday, 19 October 2010
  • 16. http://www.flickr.com/photos/bucher/167836230 Photo by pjchmiel on Flickr Tuesday, 19 October 2010
  • 17. Most important thing to realise about agendas IS THAT THEY'RE MADE up, not given http://www.flickr.com/photos/joakim_jacobsson/1039578207 Tuesday, 19 October 2010
  • 20. Misconception that boardroom type people create agendas, and developer type people execute them Photo by pjchmiel on Flickr Tuesday, 19 October 2010
  • 22. If you’re living in the world with others, you’ll want to know how to jig the imagined boundaries around identities and agendas. Tuesday, 19 October 2010
  • 23. Softness in a world gone hard http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  • 24. Shapeshifting identities http://www.flickr.com/photos/devil_knows_best/184448806 Tuesday, 19 October 2010
  • 25. Use another facet of your identity http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 28. Shapeshifting identities Rigid profiling vs blobs http://www.flickr.com/photos/mark_boucher/91941394 Tuesday, 19 October 2010
  • 29. Design awareness “Let’s do it how Apple does it...” http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 30. Design literacy “Designers need technological literacy, too, and both need an equal dose of business acumen. Without this, none of us has any right to complain about not being understood by those in other disciplines. We all need to be able to handle multiple directions.” - Bill Buxton http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 31. Design thinking Design thinking is something that takes even more of an investment, requiring a level of competence that—with dedication and practice—can be acquired by anyone, to a reasonable degree. The design + engineering approaches and strategies are complementary. It’s a complex world and multidisciplinary collaboration helps us tackle these http://www.flickr.com/photos/miss_yasmina complexities. Tuesday, 19 October 2010
  • 32. Design practice Design practice usually is a full-time job and takes years http://www.flickr.com/photos/miss_yasmina to acquire and master. Tuesday, 19 October 2010
  • 33. What else makes blobs? http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 34. Business Resource planning Creative Facilitating CRM Project planning processes (creative) IP Portfolio planning Ethnography workshops Client, business , Roleplay Documentation Modeling partner interfacing Contextual inquiry Etc IP Mapping Usability testing Project Quality Etc documentation Insight+foresight Etc Facilitation Etc Culturally Interaction design Storytelling (Metaphorical ) appropriate Product sketching Paper storytelling and Visual Visual design On-screen narrative UI design Presentations Form Physical User testing Interactive demos Usable Art/creative Contextual/video Proof of concepts Interactivity/ direction Etc Paper brainstorms engagement Etc Etc Innovation Etc http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 35. Business Resource planning Creative Facilitating CRM Project planning processes (creative) IP Portfolio planning Ethnography workshops Client, business , Roleplay Documentation Modeling partner interfacing Contextual inquiry Etc IP Mapping Usability testing Project Quality Etc documentation Insight+foresight Etc Facilitation Etc Culturally Interaction design Storytelling (Metaphorical ) appropriate Product sketching Paper storytelling and Visual Visual design On-screen narrative UI design Presentations Form Physical User testing Interactive demos Usable Art/creative Contextual/video Proof of concepts Interactivity/ direction Etc Paper brainstorms engagement Etc Etc Innovation Etc http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 36. Research and Management modeling Design and Prototyping and aesthetics communication http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 37. Research and Management modeling Design and Prototyping and aesthetics communication http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 38. Judge yourself by your own yardstick Interview for a job Express condolences Flexibility/equanimity in Make your case Deliver a eulogy the face of the unexpected in writing Ask for a raise Kiss well Delegate Dump a poisonous friend Make a perfect egg Get a good night’s sleep Say no/disappoint someone Find a perfect gift Keep a plant alive Take a decent photo Care for a baby Set personal boundaries Win the affection of a dog or cat Feel confident naked Make small talk Assertiveness Tell a joke Speak in public Remember names Relax/meditate Write a quality love letter Change the subject Play one card game well Dress appropriately for Shuffle a deck of cards the situation Set goals Dress to flatter your shape Ask for help Dance socially Mix a signature drink Calculate the tip Create a budget Apologize Trap a rat or mouse or spider Build savings Be polite Use chopsticks Improve your mood Fight fair Flirt Make a simple meal for company Make a good mix tape Make a new friend Give a neckrub Use a fire extinguisher Give a compliment Build something simple (ie: shelf, desk, treehouse) Use a compass Build a shelter Order the wine Accept a compliment Acquire or shed a habit Build a campfire Be a good listener Contribute in group situations Make a little kid laugh Be a good judge of character Know what makes you happy Treat a hangover Write a thank you note CPR Ask for exactly what you want Tie basic knots Simple mending Negotiate Sharpen a knife Travel light Use a drill Make a good first impression Ride a bike Be alone Tie a scarf or tie Bake a birthday cake comfortably Give a toast http://www.flickr.com/photos/29816832@N07/4242455728 Tuesday, 19 October 2010
  • 39. Images by Yasmina Haryono Tuesday, 19 October 2010
  • 40. Images by Yasmina Haryono Tuesday, 19 October 2010
  • 41. Images by Yasmina Haryono Tuesday, 19 October 2010
  • 42. DIY Agenda Anyone who adds value to the operation can DIY Agenda... http://www.flickr.com/photos/costabravo/2543515233 Tuesday, 19 October 2010
  • 43. Jig the spotlight Widen the scope, expand the alphabet... http://www.flickr.com/photos/wkrantz/2518288823 Tuesday, 19 October 2010
  • 44. Frog vision In a scene, frogs only see the delta, or difference, between two frames. http://www.flickr.com/photos/costabravo/2543515233 Tuesday, 19 October 2010
  • 48. 3 principles of practicing softness in a world gone hard... http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  • 49. Strive to change the conversation, not control the outcome http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 50. Be gentle... Comfort, sanity rests on a narrow vision of the agenda. http://www.flickr.com/photos/carreon/2178174601 Tuesday, 19 October 2010
  • 51. Be ready with a vision when the blinds come off... http://www.flickr.com/photos/mark_boucher/91941394 Tuesday, 19 October 2010
  • 53. Ready for the workshop? http://www.flickr.com/photos/th2005/2471794368 Tuesday, 19 October 2010
  • 54. A common language: Play-Doh http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 55. DIY Create a representation of your identity http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 56. Speed-dating http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 58. Brainstorm, iterate and collaborate on ideas http://www.flickr.com/photos/miss_yasmina Tuesday, 19 October 2010
  • 61. Photo by pjchmiel on Flickr Tuesday, 19 October 2010