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Inbound Marketing cb Consulting
1. Inbound Marketing
cb consulting
November 2009
Volker Ballueder
Managing Director
www.cb-consulting.co.uk
volker@cb-consulting.co.uk
Thanks goes to www.hubspot.com
2. ⢠Email shots
⢠Direct Mail
⢠Tradeshows
⢠Seminars
⢠Cold Calling
⢠Advertisement
3. ⢠Facebook: 5,800,000+ supporters
⢠Twitter: 450,000+ followers
⢠LinkedIn: 13,000+ views
⢠Hillary Clinton used traditional advertising.
⢠The world of advertising has changed, the way
consumers make choices are different today than they
were a few years ago. It is less about reach but about
engagement.
4. ⢠Social Media / Dialogue
⢠Create awareness,
traffic, interest
⢠Create searchable
content
⢠Generate qualified leads
⢠Support offline
5. ⢠...the more qualified links point to your site, the better
your ranking (generally speaking).
⢠Generate a website with li(n)keable content:
⢠www.volkerballueder.com
⢠www.coachingfutures.com
⢠www.balamadana.com
⢠Make sure to use social bookmarking,
Twitter,Flickr, Facebook & more to signpost your site.
⢠Support the content by writing SEO friendly, engage
with visitors & open the dialogue.
7. ⢠Blog: SEO friendly through keyword enrichment
⢠Website: SEO friendly, link worthy content
⢠Interlinking of sites (see above)
⢠Online PR & comments on forums/industry blogs that
link back to your site
⢠Use analytics to track incoming traffic and most
âconvertingâ keywords
⢠PPC campaign to support signposting
8. ⢠Producing regular valuable content for blog
⢠Driving traffic to the site, engage with industry, fuel
conversation
⢠Offering valuable content for download: e.g.
whitepapers
⢠Future: Webinars, webTV, Podcasts
⢠Survey, newsletter, etc. etc.
9. ⢠Speaking at industry events
⢠PR: comments / opinion pieces
⢠Sponsoring events
⢠Arranging own seminar/events
⢠Engaging with industry bodies
⢠Entering Awards
10. 1. Customize your URL with
your name. My LinkedIn
profile URL is
http://www.linkedin.com/in
/ballueder
2. Add Custom Anchor Text
to Links. You can have up
to 3 links on your profile to
other websites, and these
links pass SEO authority: âcb
consulting - Coachingâ
11. ⢠Remember who you are writing for: who is your target
audience?
⢠Be personal!
⢠Bring news or something to speak about â donât be
boring!
⢠Paragraphs: bring in paragraphs, make the text flow
⢠Headlines: be creative, appealing & SEO friendly ď
⢠Images: put in some images, ppl like it. But donât
make them too big (download time)