This video is presented by USEP's BSCS student Alvin Mark U. Cabeliño under Mr. ND Arquillano as a partial fulfilment for Elective 4 -Mobile Services.

1. APPLICATION OF MOBILE
TECHNOLOGIES IN ELECTRONIC
COMMERCE
Katarzyna Skibicka

2. Contents
What is Electronic Commerce?
What is Mobile Commerce?
What are Mobile Technologies?
• Laptops and PDAs
• Mobile telephony devices
• Mobile networking devices
• Identification technologies
Summary
Sources

3. What is Electronic
Commerce?

4. Electronic Commerce
e-commerce, eCommerce
Buying and selling of products or
services over electronic systems
(eg. Internet)
Virtual items- access to premium
content on a website
Physical items- objects requiring
transportation

5. Electronic Commerce
Sales aspect of e-business
Consists of the exchange of data
Facilitates financing and payment
aspects of the business
transactions
Consumer level- World Wide Web
Institutional level- exchange
financial data

6. Electronic Commerce
E-tailers – online retailers
e-tail – online retail
B2B – business-to-business
B2C – business-to-consumer

7. Electronic Commerce uses
Internet marketing Advertising of flights
Online transaction Book the ticket online
processing without going out of home
Supply chain Availability of tickets on
management certain date and hour
Electronic data Interchange data with
interchange company
Electronic funds Pay for the ticket online
transfer (eg. By credit card)
Inventory management Company updates the
systems data, increases prices
Automated data Company collects data of
collection systems customers and flights

8. Business Applications
Email
Instant messaging
Newsgroups
Online shopping and order tracking
Online banking
Online office suites
Domestic and international payment
systems
Shopping cart software
Tele-conferencing

9. What is Mobile Commerce?

10. Mobile Commerce
M-Commerce, mCommerce, U-
Commerce
”Mobile Commerce is any
transaction, involving the transfer of
ownership or rights to use goods and
services, which is initiated and/or
completed by using mobile access to
computer-controlled networks with the
help of an electronic device.”
Page 33, Tiwari, R. and Buse, S. (2007): The Mobile Commerce Prospects: A Strategic
Analysis of Opportunities in the Banking Sector, Hamburg: Hamburg University Press

11. Mobile Commerce
Branch of e-commerce
Users interact with service
providers through a mobile and
wireless network
Users use mobile devices for
information retrieval and
processing transactions

12. Classification of M-Commerce
Services and Applications
Based on functionality:
Directory- oriented
• Provides information to mobile users
(only read request to directory)
• Eg. location, content, user
dependent, being localized and
personalized, specific for every
mobile user

13. Classification of M-Commerce
Services and Applications
Based on functionality:
Transaction- oriented
• Conducts transactions between the
service provider and mobile users
(read and write request to directory)

14. Mobile Commerce
Products and services:
Mobile ticketing
• Booking, cancelling- tickets sent to
mobile phones, to laptops
• Bus tickets, flight tickets, train tickets
Mobile vouchers, coupons and
loyalty cards
• Virtual tokens sent to mobile phones
• Location based services

15. Mobile Commerce
Products and services:
Location- based services
• Location used for MCommerce transactions
• Eg. of services: local maps, local
offers, local weather
Information services
• Services delivered to mobile phone users
• Eg. of services: news services, stock
data, sports results, traffic data and
information

16. Mobile Commerce
Products and services:
Mobile banking
• Using mobile phones or mobile
equipment to access account
information and make transactions
Mobile purchase
• Online shopping, browsing, ordering
Mobile marketing and advertising
• Sending advertising messages