1. Case study 2
by,
incredibles

2. About:

Emerald Jewel Industry India Limited (Emerald) was established in
1984.

“Emerald” is known for its quality consciousness, perfection in
manufacturing and business ethics.

Emerald started it business by working with goldsmiths and then
established its own manufacturing in 1992. Emerald transformed
conventional methods of jewelry manufacturing into technology and
talent driven process. The ultra modern manufacturing facilities in
Coimbatore are an example of the same. Currently Emerald has the
esteemed tag of being the “Largest Jewelry Manufacturer in the
SAARC Countries”.

3. 
Emerald is known for its large number of design base (over 1 lac designs). All
designs have been developed internally by an active team to efficient designers
who are involved extensively in market survey. They attend various trade shows
and events to know currents trends in markets.

The Company provides employment to over 2000 people. The incredible
commitment and the dedication of the employees fuel the growth of the
Company. The in-house 'training centre' provides extensive training in the
areasof design, production, stone setting, etc. to the work force before
absorbing them into the regular stream to maintain uniformity of quality and
perfection. Timely exchange of ideas between employees and management helps
in attaining continued improvements in all spheres of the management.

5. Vision:

Mr. Srinivasan's dream to transform conventional cottage jewelry
manufacturing by goldsmiths into a most-modernized technology-oriented
industry came true with the establishment of “Emerald Jeweltech” in 1994.
Initially the unit was manufacturing just 400 grams of jewelry per month as
against the present capacity of 2 Metric tonnes per month. The real
revolution for Emerald began between 1995 and 1998 when various new
activities and departments were introduced for specialization, right from
research & development, laser engraving, tubing, laser soldering, machine
cutting, photography, gold recovery & refining, order processing, stone
setting, pollution control, security systems, H.R. Management, cost
management etc., came into being. The concept of mixing casting designs
with handmade designs were innovated and named as MVD which the market
welcomed with cheer. This triumph of success was made possible due to the
hi-tech facility available for casting and skilled work force of hand
craftsmanship together under the guidance of one visionary.

6. Milestones:
1984
1986
1989
• Establishment
of emarald
jewelers
• In-house
emerald die
works
• Testing and
quality
certifications
emerald
polishing unit

7. 1990
Jewel exports
1991
infrastructural
expansion
1994
Emerald
jeweltech

8. 1997
Micro wire
drawing
1998
Krishna
Charitable trust
2003
Diamond and
Diamond jewelery