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Professional digital strategy June 2012
- 1. Building your Digital Identity Professor Bala Iyer Twitter: @BalaIyer September 2014 1
- 2. Everything is going digital • Images • Documents • Conversations • Music • Movies • Money • Digital Reputation is the new currency • Identity 2 Power to the edge Power Shift from Institution to Individual
- 3. Educational Model • Know – Knowledge • Do – Skills • Be (who you are) – Identity – Character – Principles 3 Rethinking the MBA: Business Education at a Crossroads (2008), HBS Book, by Srikant Datar and David Garvin and Patrick Cullen
- 4. Online is more real than we think 4 Source: William Staney blog
- 5. Professional Identity • A professional calling is as much about the BE as it is about the KNOW and the DO. The BE component is largely what distinguishes a professional from others who simply leverage and act upon technical knowledge. . . Institutions charged with educating and developing leaders need to get to the roots of professional identity, specifically the BE component. Because developing a strong professional identity goes to the very heart of developing leaders of character for society.” • Developing Leaders of Character: Lessons from West Point (Khurana & Snook) in Leadership and Governance from the Inside Out (Gandossy & Sonnenfeld, 2004). 5
- 6. Opportunities • Without “doing” skills, “knowing” is of little value, but “doing” skills will be ineffective and direction-less without the self awareness and reflection on values and beliefs that come from developing “being.” 6
- 7. Digital Identity • Real world vs. online • Need to dedicate time based on goals, industry and point in career • Should be an accurate representation 7
- 8. 8 Networks, Professional networks LinkedIn, Branchout Blogs, communities, MOOCs Talent markets, TopCoder Online Identity
- 9. How do we build our identity? • Self-awareness allows individuals to have a sense of who they are in relation to society and culture. • By reflexively adjusting one’s perception of self in reaction to society, people construct their individual identity. • When people interact with others, they convey aspects of themselves through a set of signals that others must learn to read and evaluate. […] the negotiation between self-presentation and external evaluation can be viewed as a performance, which helps construct an individual’s social identity. 9 Source: Leafar, I edit therefore I am
- 10. Building blocks • Presence • Connections • Reputation • Communities • Conversations • Sharing • Identity – the extent to which others can identify you as a professional online 10 Trust • Verified identity • Shared social network • Shared communities • Shared interests
- 11. Me Inc. • LinkedIn • Twitter • Blogspot • Slideshare • YouTube • Quora • Facebook • Stack Overflow • Smarterer • LearningJar • Google Profile 11
- 12. Connections are the new wealth, isolation is the new poverty. 12
- 13. Networks impact how we: • Get information (prisms and lenses) – filter bubble? "Today, we need to listen more carefully. I read what people say on Twitter, my friends on Path, in addition to formal media. I look for patterns, and then I post questions back to my network." --Padmasree Warrior, chief strategy and technology officer at 67,000-employee Cisco Systems • Find opportunities • Find and match resources • Organize/source work • Sell ideas and Influence people • Mentor people 13
- 14. How do we learn? • Traditional Education • Online models • Communities • Twitter filter – Blogs – articles 14
- 15. OpenSource & Online Models 15
- 18. This is Your Certification 18
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- 23. Reputation • The beliefs or opinions that are generally held about someone or something. • Information used to make a value judgment about an object or person. • It is based on the summary of one’s past actions defined within the context of a specific community 23 Net Social Capital = Traditional Social Network + Online Social Network [Randy Farmer]
- 24. The future is already here — it's just not very evenly distributed [William Gibson] 24
- 25. Reputation Economy • Refers to the way in which a person’s or product’s standing is shaped by a collective of end-users making their individual assessment based on our judgment, knowledge and behavior.. 25
- 26. Why do we need it? • Facilitates market transactions • Lowers transaction risk • Builds social capital • Sustains communities • Creates new business opportunities 26
- 27. New currency • Content views • Number of followers • Likes. Diggs • Reach of social network • Subscribers • @RT • Authority in communities 27
- 29. Strategy for Connections • Klout • Identified • Kred • Touchgraph • InMaps • Grader • Empire Avenue 29
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- 36. 36 The Social Stock Market
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- 41. Influence Property Impact Twitter 220K followers OnStartups blog 39.000+ subscribers OnStartups LinkedIn 393, 209+ OnStartups Answers 13,825+ users, 27,000+answers Klout 72+ 41
- 42. Build a Resume Portal 42
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- 47. This is Your Reference Letter 47
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- 51. Activities • Listen, share, participate and learn • Articulate POV using blogs • Complete LinkedIn profile • Create Multi-media content • Generate activity streams using Twitter • Participate in communities • Monitor conversations • Earn credentials • Build a following/reputation 51
- 52. What should you do? • REFLECT/Set goals • Identify role models • Develop competencies • Measure progress • Share best practices • Learn from thought leaders • Join the conversation 52
- 53. Thank You Dr. Bala Iyer Professor Babson College biyer@babson.edu Twitter: balaiyer LinkedIn.com/in/BalarIyer Facebook.com/BalarIyer www.Balaiyer.com