Ent300 Module08

MARKETING PLAN Dr. Zarina Salleh Hjh. Zanariah Zainal Abidin

LEARNING OUTCOME ,[object Object],[object Object],[object Object],[object Object]

Module Outline ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object]

Steps in Preparing a Marketing Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

1. Setting Marketing Objectives: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

2. Determining product or service ,[object Object],[object Object],Guide in describing product or services State clearly the value and benefits of product or service to customers. Capitalize on the uniqueness or strengths of the product or services such as on its formulation, ingredients used, safety, ease of use, life span, flexibility, assortment, location, operation hours, personalization, extended warranty etc.

3. Identifying target market ,[object Object],[object Object],[object Object]

Target Market Alternatives ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Target Market Alternatives ,[object Object],[object Object],[object Object]

Common Bases For Segmentation ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

4. Analyzing Market Trend and Market Size ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

5. Assessing Competition ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Forecasting Sales ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. Developing Marketing Strategy ,[object Object],[object Object]

Marketing Strategy ,[object Object],[object Object],[object Object],[object Object]

Product Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Product Strategy

Marketing Strategies for Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Pricing Strategy ,[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],Pricing Strategy

Pricing Tactics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Factors to Consider When Setting Price ,[object Object],[object Object],[object Object]

Place or Distribution Strategy ,[object Object],[object Object],[object Object],[object Object]

Distribution Strategy Manufacturer/Producer Wholesaler Retailer Retailer Wholesaler Consumer E-Intermediaries

Factors to Consider When Determining Distribution Strategy ,[object Object],[object Object],[object Object],[object Object],[object Object]

Promotion Strategy ,[object Object]

[object Object],[object Object],[object Object],[object Object],Promotion Strategy

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion Strategy Advertising Paid, non personal sales effort through a medium to influence a large number of consumers. ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Promotion Strategy

8. Planning For Marketing Personnel ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

9. Preparing Marketing Budget ,[object Object],[object Object],[object Object],[object Object]

Marketing Budget Table 5,000 5,000 4,000 Total (RM) 5,000 3,000 1,500 500 4,000 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Other Expenses (RM) Working Capital (RM) Fixed Asset (RM) Items

Ent300 Module08

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Ent300 Module08