1. Lemontopia & Striped Tiger
Brought to you by:
Lauren Baker
we take change personally
2. • Problem
Plan
• Greatest Challenges
• Biggest Anxieties
• Goal
• Plan
• Tactic 1-
• Messages and Communication
• Tactic 2-
• Training
• Tactic 3-
• Focus on Lemontopia
• Tactic 4-
• Continual Process
• Communication & Feedback
• Conclusion
• Things to Address First
we take change personally
3. Greatest Challenges
Challenges Lemontopia Striped Tiger
Structure • Family owned for • Founded by 2
3 generations Stanford MBA
• Hierarchical students
structure • Flat
• Product- • Product-caffeine
Lemonade drink
Employees • Generally older • Very young
• Deeply • Very educated
entrenched in
Lemontopia
tradition
Culture • Small town mom- • Silicon Valley
and-pop store start-up culture
• strong • Eye on the future
“Lemontopia” • “feeling the pulse
tradition of the next
• “the old way of generation”
doing things”
we take change personally
4. Biggest Anxieties
• Lemontopia
• Skills
• Age
• Threatened by Striped
Tiger
• Nervous about changes
to Lemontopia
• Striped Tiger
• Move
• Leaving their start-up
culture
• Being acquired by a
different company
we take change personally
5. Goal
• Make Striped Tiger a
cohesive part of
Lemontopia
we take change personally
6. Suggestions-Tactic 1
Family Owned
• Messages about Lemontopia’s
structure and culture
• Message
• Short and simple
• Easy to visualize (3 to 4 main points
in a triangle or box)
• Supported by keywords, quotes, or
facts
• Communication
• Repeat it Hierarchical Tradition-“the old
• Layer it way of doing
• Share It things”
• Test it
we take change personally
7. Suggestions-Tactic 2
• Training for Striped Tiger
• Manuals about Lemontopia’s procedures and
practices
• Positioning Change
• The Bridge: Make desired outcome the default
• Either change with us or don’t come
• The Cobra: Compare the change to something
scarier
• Global Conglomerate that fires everyone
and puts their own people in power
• The Downward Dog: Frame the change in
negative terms
• Must reorganize or lose your job
we take change personally
8. Suggestions-Tactic 3
• Focus on Lemontopia (they need
training too)
• Sensitivity Training
• Education about acquisition
• Clearly defined roles and
interactions with Striped Tiger
we take change personally
9. Suggestions-Tactic 4 Check-ups
Same messages
• Continual Approach (timeframe messages
issue)
• 1-3 months focus on messages
• 3-6 months continue to layer and
repeat the messages 1 2 3 4 5 6…
• 1-6 months focus on training
• Internalize the new way of doing business so
employees behave differently and successfully
• Focus employees attention and give them tools
and information, so they know what to do, when
and how
• 6 months and beyond focus on
continued training and messages as
well as checking-up on the acquisition
• Communication & Feedback
• Develop a system where expressing
and addressing issues or problems is
easier and effective
we take change personally
10. Conclusion
• First things we should address:
• Striped Tiger’s move from San Francisco
to Houston
• The acquisition itself with both companies
we take change personally
