2. OBJECTIVES 1. Increase ARU's global opportunities. 2. Penetrate the US market and create growth opportunity. 3. Expand and Enhance the Australian experience. Get Ready to Rumble!
3. MISSION STATEMENT The Mission of the Australian Rugby Union Limited is to manage, serve, and promote The Game of Rugby globally, at all levels of play; to assist member teams and participants in their various forms of involvement with The Game; to adhere to all The Laws of The Game; and to encourage and facilitate the involvement of as many people as possible in Rugby activities.
4. KEYS TO SUCCESS 1. Strong Global Brand. 2. Balanced Product and Services Portfolio. 3. Global Presence. 4. Established Global Sales Organization. 5. Integrated Supply Chain and Sourcing Organizations. 6. Innovative Research and Product Development. 7. Positioned to Benefit from Long-term Demographic Trends.
5. Australian Rugby Union Limited operates as a governing body of Rugby Union in Australia. Its primary activities include promotion, efficiency, progress, development, and general control of the game of rugby. PRODUCT & SERVICE SUMMARY
13. Seven former players have been inducted into the International Rugby Hall of Fame; one of which has been inducted into the International Rugby Board Hall of Fame
19. Rugby is well established in over 120 countries worldwide
20. The main countries include Australia, Argentina, Cook Islands, England, Fiji, France, Georgia, Ireland, Italy, Japan, Madagascar, New Zealand, Niue, Namibia, Romania, Samoa, Scotland, South Africa, Tonga, and Wales, Andorra, Barbados, Belgium, Bermuda, Brazil, Canada, Chile, Côte d'Ivoire, Czech Republic, Germany, Hong Kong, India, Kenya, Malaysia, Moldova, Morocco, The Netherlands, Pakistan, Papua New Guinea, Paraguay, Poland, Portugal, Russia, Singapore, South Korea, Spain, Sri Lanka, Tunisia, Uganda, Ukraine, Uruguay, United States, Zambia, and Zimbabwe
90. STADIUM EXPERIENCE Get people to the stadium through lower ticket prices and giveaways Create lifetime fans from a great stadium experience Exploit technology usage by stadium watchers
91.
92. 1 billion people own smartphones "I want an app for my union!“ Rugby Game for iPhone