The document outlines a full digital strategy to improve brand awareness through social media, mobile apps, and internet marketing. The target audience is the younger generation aged 10-30 interested in fashion and music. Tactics include creating events on Facebook and Twitter by giving away headphones, developing a smartphone app for customized music, and placing ads on YouTube. The estimated annual budget is $64.8 million.

1. FULL DIGITAL STRATEGY
by Shang Bae
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2. Contents
Main Goal
Target Audience
Digital Tactics
Social Media
Mobile Strategy
Internet Marketing
Budget
Summary
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3. Main Goal
Improve Brand Awareness
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4. Target Audience
Younger Generation
Age around 10-30’s
People who care about Fashion & Music
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5. Digital Tactics
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6. Social Media
Many people today use Facebook and Twitter.
Facebook has 1.06 billion monthly active users
Twitter has 500 million total users
Create an Event on Facebook and Twitter
Give out 1,000 FREE beats by dre headphones if they like the post and leave a comment / follow our twitter
account and tweet about our product or the brand
Cost is low and effective
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7. Mobile Strategy
40 percent of U.S. mobile users own smartphones
Create an app for the smartphone users who listen to music
Customize their own sound settings
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8. Internet Marketing
More than 1 billion users visit Youtube each month
Post an Ad before famous Music Videos
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9. Budget
YouTube Ad: $175,000 a day
$63,875,000 per year
Price of 1,000 Beats by Dre Headphones: $250,000
Four events in a year: $1,000,000
Total Estimate: $64,885,000 per year
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10. Summary
Digital Media is the most effective tool to increase brand awareness
Our target audience is closely gathered
Cost Effective
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