20. book Access to verbal(mostly) content butdelivers a service
21. book Access to long(generally) verbal(mostly) content butdelivers a service
22. book Access to long(generally) verbal(mostly) content butdelivers a service (a content thatdelivers a service)
23. Digital book e- Access to long(generally) verbal(mostly) content (a content thatdelivers a service)
24. Digital book e- Access to long(generally) verbal(mostly) Yesterday’s WWW content (a content thatdelivers a service)
25. Unfortunately Digital book e- Access to long(generally) means severalthings verbal(mostly) Yesterday’s WWW content (a content thatdelivers a service)
61. (Let’sskiptheweird part.) ( ) Compare to International Music Day (1st of October) ( ) There’s no World Vinyl Day World CD Day World MP3 Player Day … “Bookindustry”
62. (Let’sskiptheweird part.) ( ) Compare to International Music Day (1st of October) ( ) There’s no Sound Day (Music applies only to good sound.) “Bookindustry”
63. ( ) Many important cultural valuesare book-related. ( ) “Bookindustry”
64. ( ) Many important cultural valuesare book-related. ( ) BUT Celebratingtheartifact weareforced to celebrate all the contents published in bookform. “Bookindustry”
89. I’m sure people love their horses, too. Jeff Bezos But you’re not going to keep riding your horse to work just because you love your horse.
90. Jeff Bezos The once and future e-book: on reading in the digital age John Siracusa
91. Did you ride a horse to work today? I didn’t. I’m sure plenty of people swore they would never ride in or operate a “horseless carriage” The once and future e-book: on reading in the digital age John Siracusa
92. Did you ride a horse to work today? I didn’t. I’m sure plenty of people swore they would never ride in or operate a “horseless carriage” —and they never did! And then they died.
95. Music industry content storage vinyl, cassette, CD, DAT, DCC, etc. content viewer turntable, cassetterecorder, CD/DAT/DCC player, etc.
96. Music industry (physical) content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer turntable, cassetterecorder, CD/DAT/DCC player, etc.
97. Music industry content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc.
98. A separationunknown in thepublishingindustry content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc.
99. A separationunknown in thepublishingindustry content storage content viewer Butnot new for thereadingworld. Microfilm Reading Room of the UN Library, 1968
100. Publishingindustry content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc. Therevolution of books
101. 1 Publishingindustry content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc. A new reading experience Therevolution of books
102. 2 Publishingindustry content storage vinyl, cassette, CD, DAT, DCC, etc. Distribution content viewer Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc. Serial production of a distributable storage Therevolution of books
111. Publishingindustry a means of vinyl, cassette, CD, DAT, DCC, etc. Distribution Books are monetization Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc.
112. Publishingindustry a means of vinyl, cassette, CD, DAT, DCC, etc. Distribution Books are monetization Consumption turntable, cassetterecorder, CD/DAT/DCC player, etc. And then
121. Service Emulation of “ownership” Service Business Model Commodity Business Model Digital distribution Object Stream DRM-ed Digital file as a virtual commodity Content in the “cloud”
122. Service Emulation of “ownership” Service Business Model Commodity Business Model Sustaininginnovation Disruptiveinnovation Digital distribution Object Stream DRM-ed Digital file as a virtual commodity Content in the “cloud” ClaytonChristensen, The Innovator’sDilemma
123. Emulation of “ownership” A reassuring concept for the book industry Commodity Business Model Sustaininginnovation “e-book” Object DRM-ed Digital file as a virtual commodity
124. Emulation of “ownership” A reassuring concept for the book industry Commodity Business Model Sustaininginnovation “e-book” publisher retailer Object author reader DRM-ed Business as usual but digital Digital file as a virtual commodity
143. l e t t e r s w a t e r f a l l a Immersive Reading Drown in a sea of words o f
144. book Access to Immersive Reading long(generally) is a thing, anartifact verbal(mostly) is not a service content butdelivers a service (a content thatdelivers a service)
145. www Access to (all kinds of) content butis a service (a content thatdelivers a service)
146. www Access to (all kinds of) content butIs immersion still possible?
152. While most people believe that the attention span of a goldfish is a few seconds this has been proven wrong. A study done by the School of Psychology at the University or Plymouth in 2003 proved that the attention span of a gold fish is three months.
165. Credits Logos and products and websitesphotoshavebeentakenfromtherespectivecompanies’ websites. “You’vegot mail” logo from youvegotmail.warnerbros.com. 1986 Ford Quadricyclefrom oldcarandtruckpictures.com. “Print Media” image, authorunknown, available in manysites (startupmeme.com, sarahdavies.cc, andywhitman.blogspot.com, blogs.citypages.com…). MeinKampftcover, publishedbyHurst and Blackett (1982). The Postman Always Rings Twice cover, published by Pocket Books (1953). World Book and Copyright Day poster, from UNESCO. Dictionary page photo from PompeuFabra’sDiccionari general de la llenguacatalana(Edhasa, 1977). Xavier Badosa
166. lynxman / Marc Cluet Dan4th / Dan4th Nicholas Fox O'Rian / MattLaskowski (frag.) 13bobby / Bobby thebbp / Giulio Bernardi wili_hybrid / VilleMiettinen rich115 / Richard Giles _RoScO_ / Francisco nep / Travis Nep Smith Jason Pratt Celeste / Celeste RC
167. JoshBancroft Adam Solomon LaughingSquid / Scott Beale digitalink / [raymond] Big Grey Mare / Carol Von Canon swamysk jessohackberry / Josh Kramer splorp / Grant Hutchinson UnitedNations Karen Horton