Slides from the webinar Trends In Interactive Banking, held February 24th 2011.

1. Customer Experience Solutions. Delivered.
Trends in Online Banking

2. Customer Experience Solutions. Delivered.
Our latest white paper is
available for download at
http://banking.backbase.com/adv/ux-whitepaper.php

3. Customer Experience Solutions. Delivered.
INTRODUCING : RICH PORTAL SOFTWARE

4. Customer Experience Solutions. Delivered. 4
What we Deliver : Portal Solutions for Financials
+
Customer Engagement
Expert Services
Bank 2.0 Portal
Software
(Backbase & UXP Partners)

5. Customer Experience Solutions. Delivered.
Trends in Online Banking

6. Customer Experience Solutions. Delivered.
Trend (1) : Outside-In / Web 2.0
INTERNAL
SYSTEMS
AND PLATFORMS
INSIDE-OUT
APPROACH
WEB
ENABLEMENT
OUTSIDE-IN
APPROACH
User Experience
LayerUSER
EXPERIENCE
Layer

7. Customer Experience Solutions. Delivered. 7
Web Site 1.0
Trend (2) : Outside-In / Web 2.0
Core Banking Systems & Processes
Customer Engagement Platform
Superior
Experience
Social
Connected
Personalization
& Targeting
Security &
Access Control
App Store
(web 2.0)
Application
Integration
Customer
In Control
Content / Profile
Management

8. Customer Experience Solutions. Delivered.
Trend (2) : Mobile Revolution
8
Tablet Smart Phone PC
BACKBASE
Bank 2.0 Portal

9. Customer Experience Solutions. Delivered.
Trend (3) : One Site with Seamless Journey
 Traditional banking sites suffer from the silo
syndrome. How to get it right?
 Create a single site – with seamless transition
from open to closed
 Benefit:
1. seamless customer journey
2. integrated secure architecture
3. Single platform to manage, monitor and optimize
OpenOpen ClosedClosed Open – Soft Login - SecureOpen – Soft Login - Secure

10. Customer Experience Solutions. Delivered. 1
Trend (4) : Time to Market / Business Agility
INTERNAL
SYSTEMS
AND PLATFORMS
CX Layer
(business)
CHANGE REQUIREMENTS
CHANGE CAPABILITY
10

11. Customer Experience Solutions. Delivered. 1
Bank 2.0 Portal
Customer In Control

12. Customer Experience Solutions. Delivered. 1

13. Customer Experience Solutions. Delivered. 1
Bank 2.0 Portal
E-Business In Control

14. Customer Experience Solutions. Delivered. 1
Portal Manager : e-Business Dashboard
Business
in Control

15. Customer Experience Solutions. Delivered. 1
Portal Manager : In Context Portal Editor
Business
in Control

16. Customer Experience Solutions. Delivered. 1
© BACKBASE 2010 / THE NEXT GENERATION PORTAL
Q&A

17. Customer Experience Solutions. Delivered. 1
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