Presentation by Jelmer de Jong of Backbase during the Forrester webinar 'The Next Generation of Digital Finance: Banks Need To Be SUPER' held Wednesday, the 9th of November 2011.
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Bank 2.0 & Engagement Banking
1. Bank 2.0
Get ready for the new era
of Engagement Banking
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong
2. Facebook, Apple and Amazon
are delivering a superior experience.
Why not my bank?
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3. Outside-In
CUSTOMER
EXPERIENCE
LAYER
loosely coupled
INTERNAL
SYSTEMS
AND PLATFORMS
Inside-Out
Outside-in
Titeltext approach
Paradigm shift: from ‘inside-out’ to ‘outside-in’.
Support text
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4. Open Marketing Website Closed Transactional Platform
MANAGED BY E-BUSINESS MANAGED BY IT
Seamless
Titeltext customer journey
90% of your website visitors click the login button.
Support text
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5. Promotions Transactions
Seamless
Titeltext customer journey
90% of your website visitors click the login button.
Support text
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6. Customer Mobile
In Control Optimized
Personalization
Superior & Targeting
Experience
Customer Experience Layer
App Store
Content / Profile (Web 2.0)
Management
Application
Security & Integration
Access Control
CORE BANKING SYSTEMS & PROCESSES
Customer
Titeltext Experience Layer
The customer comes first, not systems or processes.
Support text
One seamless platform -- ready for any device.
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7. BRANCH SOCIAL MEDIA
ONLINE - (ANY DEVICE) CALL CENTER
OFFICE
(public, personal)
CUSTOMER EXPERIENCE LAYER
BUSINESS RULES
1:1 Customer treatment ADVISORY TOOLS
(targeting, segmentation)
Simulation, Calculators, ...
Reusable Widgets
CUSTOMER PROFILE CONTENT
Collect Customer Preferences
Consistent Across Channels
(implicit and explicit)
CORE BANKING OTHER BACK-END FUNCTIONS 3RD PARTY FUNCTIONS
Transactional CRM PFM
Widgets
Titeltext will rule them all
Widgets text small and flexible mini-applications that can integrate
Support are
with any system and be reused across multiple channels.
BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong
8. Titeltext
Demo: ABN Amro - widgets & social integration
See how one
Support text platform uses widgets to give users control whilst
allowing for integration with core systems and social media.
BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
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9. Deliver any time, any place
and on any device:
The Mobile Challenge
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10. Customers need ubiquity
Titeltext
But how text you support all
Support can
operating systems and devices?
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FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong
11. WIDGETS / HTML 5
SOCIAL NETWORKS BANKING WEBSITE FRONT
OFFICE UNIFIED
DESKTOP
The solution: Widgets & HTML 5
Titeltext
Widgets text contain any application and are reusable, This makes widgets
Support can
the best solution for the mobile challenge, for both the web and native apps.
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12. (1) Direct To Browser
BANKING
PLATFORM
+ NATIVE
WRAPPER
(2) Via Native App Wrapper
• Mobile Optimized Widgets
• jQuery Mobile
• HTML5
Mobile delivery: from your banking platform to the customer
Titeltext
Direct in text mobile browser or using the native wrapper, creating
Support the
an OS-specific application.
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13. eBusiness & IT alignment
for a faster time-to-market
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14. Customer Business
Superior User Experience • • Optimize Online Results
Personal & Relevant • • Lower Cost-per-Contact
Any Time, Any Place & Any Device • • Control: Less IT Dependency
IT
• Leverage Existing Infrastructure
• Easy Integration
• Secure & Performance
Bank 2.0
Titeltext empowers key stakeholders
Customer, business and IT should be united
Support text
to create a seamless online experience.
BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong
15. CUSTOMER
EXPERIENCE CHANGE REQUIREMENTS
LAYER
loosely coupled
CHANGE CAPABILITY
INTERNAL
SYSTEMS
AND PLATFORMS
Allignement by decoupling
Titeltext
Different text
Support heartbeats cause unnecessary complications
and slow down the time-to-market.
BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
FORRESTER WEBINAR NOVEMBER 9, 2011 @jelmerdejong
16. Online is a customer interaction
channel, where eBusiness
must be in control
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17. Customer
in Control
BANK 2.0 CUSTOMER PORTAL
E-BUSINESS PORTAL MANAGER Business
in Control
SECURITY AGGREGATION PERSONALIZATION CONTENT PRESENTATION
SERVICES SERVICES SERVICES SERVICES SERVICES
IT
in Control
CORE BANKING SYSTEMS & PROCESSES
Different
Titeltext layers for different levels of control
Bringing text
Support control and ease to customer, e-business and IT teams.
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18. Demo: Bank 2.0 & the Portal Manager
Titeltext
Customer & business in control, across multiple devices.
Support text
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19. how can we
help you?
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20. +
We are Backbase
Titeltext
We deliver a white label Bank 2.0 Portal + Customer Engagement Services
Support text
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21. 3RD PARTY APPS * 3RD PARTY APPS *
We deliver
Titeltext globally
Customers on all continents and offices in Europe and North America.
Support text
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22. 3RD PARTY APPS * 3RD PARTY APPS *
We deliver
Titeltext with partners
We are not alone. We have local and global partners
Support text
that are specialized in Backbase Portal.
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23. 3RD PARTY APPS * 3RD PARTY APPS *
Titeltext to big customers
We deliver
Top financials are already using Backbase to deliver a
Support text
superior customer experience across multiple channels.
BACKBASE @ BANK 2.0 BREAKFAST || NOVEMBER 8, 2011 || @jelmerdejong
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24. We deliver Bank 2.0
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25. Thank you!
JELMER DE JONG | jelmer@backbase.com | @jelmerdejong | +31 (0) 6 230 260 12
BACKBASE @ FORRESTER WEBINAR | NOVEMBER 9, 2011 | @jelmerdejong