1. Opening Profile of Fredrick
W. Smith
Presenter
Father of the Overnight Delivery Business
Anjali Sharma
Baburam Subedi
Kalpana Parajuli
Pragati Dahal
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Shraddha Shrestha

2. Personal Profile
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Name: Frederick Wallace
Smith
Father : James Frederick
Smith
DOB: August 11, 1944
Birth Place :
Marks, Mississippi, USA
Education: Bachelor's
degree in Economics
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3. Company Background
• Name: Federal Express in 1971
FDX Corporation in 1998
FedEx Corporation in January 2000
• Headquarter : Memphis, Tennessee, USA
• Capital: $ 72 Millions
• NYSE Listing : FDX (since December 1978)
• FY13 Revenue: $44.3 Billion
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4. Contd…
• Workforce: More than 300,000 team members
worldwide
• Average Daily Volume: More than 10 million shipments
for express, ground, freight and expedited delivery
services
• Service Area: More than 220 countries and territories,
including every address in the United States
• fedex.com: Over 32 million unique visitors monthly;
more than 6.5 million package tracking requests daily
and more than 20 million labels generated via FedEx
Ship Manager monthly.
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5. Contd…
• Operating Facilities: Express: 1,200 stations; 10 air
express hubs; Ground: 33 ground hubs; over 500
pickup/delivery terminals; Freight; Approximately 355
service centers; Office: More than 1,800 locations
• Air Operations: 634 aircraft; more than 375 airports
served worldwide
• Ground Fleet : More than 90,000 motorized vehicles for
express, ground, freight and expedited delivery service
• Drop off Locations: 690 FedEx World Service Centers;
1,750 FedEx Office locations; 6,400 FedEx Authorized;
Ship Centers and Alliance Partners; 36,500 FedEx Drop
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Boxes.

6. Early Life
╬ Smith had a great interest in flying, and became
an amateur pilot as a teen.
╬ He attended elementary school at Presbyterian
Day School and high school at Memphis
University School.
╬ Smith learned to fly as a teenager, while flying
students and other passengers around, Smith
had the insight that led him to revolutionize the
delivery business.
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7. Idea Behind Federal Express
Where and when did you get the idea for Federal Express?
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8. Idea Behind Federal Express
Where and when did you get the idea for Federal Express?
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9. Idea Behind Federal Express
Where and when did you get the idea for Federal Express?
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10. Turning point of his Life
╬ Smith as a charter pilot during his years as a
student at Yale University in the 1960s.
╬ Smith, an economics major, first broached his
idea for an express delivery service in computer
information age in 1965 which became one of
the most infamous term papers in Corporate
America. He received a modest C, though Smith
doesn't think that was the case.
╬ Later, the paper became the idea of FedEx.
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11. Contd…
╬ After graduation, Smith enlisted in the U.S.
Marine Corps, serving for three years (from 1966
to 1969) as a platoon leader and a forward air
controller (FAC), flying in the back seat of the OV10.
╬ Smith had the opportunity to observe the
military's logistics system first hand.
╬ While in the military, Smith carefully observed the
procurement and delivery procedures, fine-tuning
his dream for an overnight delivery service.
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12. Turning Point in the Business
╬ Smith’s understanding of a market need
have been accurate, but he had not
counted on OPEC causing a massive
inflation of fuel costs just as his company
was getting started.
╬ Company was loosing more than $1
million a month.
╬ But Smith never lost his faith in his idea.
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13. Contd…
• After losing $27 million in the first
two years, Federal Express turned a
profit of $3.6 million in 1976.
• The major airlines, at that time the
giant industry, were not ready to
share the cargo market.
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14. Contd…
• He was not able to obtain approval and
had to operate with small planes.
• Smith took his company public on April
12, 1978, raising enough money to
purchase used Boeing 727s from ailing
passengers airlines.
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15. Contd…
• The investors were richly rewarded, with
General Dynamics watching its $5 million
grow to more than $40 million by the time
Federal Express was first traded on the New
York Stock exchange in December 1978.
• Today, Federal Express has become the
world’s largest express transportation
company.
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16. Success Story
• After a hitch with the Marines in Vietnam, Smith
returned in the late '60s and began to chase his dream.
• With $4 million inherited from his father and $80 million
from venture capitalists, he set up Federal Express Corp.
in 1971.
• The delivery service began modestly with small packages
and documents. On the first night of operations, a fleet
of 14 jets took off with 186 packages.
• In the first two years, the venture lost $27 million. In a
short time, the company was on the verge of bankruptcy.
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17. Contd…
• Unlike many entrepreneurs, Fred Smith is also
directs every facet of corporate strategy.
• Another principle Smith applied at FedEx was to
make sure every employee felt they could share in
the success of the company.
• In 1997, Smith acquired the $2.7 billion Caliber
System, whose trucking subsidiary RPS ranked
second in ground shipments, exceeded only by
UPS, the United Parcel Service.
• Continuous improvement is one of his fundamental
management principles.
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18. Contd…
• Competitors in the express delivery business are still
rushing to catch up with FedEx's technological
advances.
• In 2001, FedEx made an unprecedented deal with
the United States Post Office, contracting to
transport large mail shipments for the Post Office,
while installing FedEx drop boxes in U.S. Post Offices.
• FedEx purchased the document services company
Kinko's, renaming the business FedEx Kinko's Office
and Print Center
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19. Contd…
• Today, FedEx Express is the world's leading
express transportation provider.
• Today's business world depends on businesses
like FedEx shipping all manner of goods around
the globe quickly and reliably.
• Fred Smith amassed a vast personal fortune by
enabling the world of business to deliver its
goods quickly, anywhere in the world.
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20. Contd…
• Smith has companies including FedEx Services,
FedEx Express, FedEx Ground and FedEx Freight.
• FedEx serves more than 220 countries and
territories with operations that include 634
aircraft and over 90,000 vehicles.
• FedEx has continued to strengthen its industry
leadership over the past 40 years, and has been
widely acknowledged for its commitment to total
quality service.
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21. Strategy Implementation
• Fedex’s strategy is implemented by establishing the
culture as every employee helps in the achievement of
FedEx’s reputation of reliable overnight delivery.
• Despite its high brand awareness, FedEx is
recommended to devise effective brand promotions
through corporate sponsorships.
• Events in addition to traditional print and broadcast
advertising
• FedEx express is famous for delivering couriers at
right time and at right place. This is the credibility of
FedEx.
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22. Contd…
• As FedEx has international presence and not
only limited to one country or continent, it
changes mode of its services with change in
countries.
• Smith is responsible for providing strategic
direction for all FedEx Corporation operating
companies, including FedEx Services, FedEx
Express, FedEx Ground and FedEx Freight.
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23. FedEx Smart Post Zone Skipping
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24. FedEx Sister Organization
Today's FedEx is led by FedEx Corporation, which provides
strategic direction and consolidated financial reporting for
the operating companies that compete collectively under
the FedEx name worldwide:
 FedEx Express,
 FedEx Ground,
 FedEx Freight,
 FedEx Office,
 FedEx Custom Critical,
 FedEx Trade Networks,
 FedEx Supply Chain Solutions and
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 FedEx Services.

25. Values
• People: We value our people and promote
diversity in our workplace and in our thinking.
• Service: Our absolutely, positively spirit puts our
customers at the heart of everything we do.
• Innovation: We invent and inspire the services
and technologies that improve the way we work
and live.
• Integrity: We manage our operations, finances
and services with honesty, efficiency and
reliability.
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26. Values
• Responsibility: We champion safe and healthy
environments for the communities in which
we live and work.
• Loyalty: We earn the respect and confidence
of our FedEx people, customers and investors
every day, in everything we do.
• Safety: We operate safely to protect our
employees, customers, infrastructure, and
equipment.
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27. AWARDS
• Malcolm Baldrige National Quality Award in 1990.
• “World’s Most Admired Companies,”
• “100 Best Companies to Work For” and is on
FORTUNE’s “Blue Ribbon” Companies List.
• Numerous civic, academic and business awards
including the Global Leadership Award from the U.S.
• India Business Council, the George C. Marshall
Foundation Award.
• Circle of Honor Award from the Congressional Medal
of Honor Foundation.
• Smith is a member of the Aviation Hall of Fame.
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28. Recent Awards
• FORTUNE Magazine: No. 10 among “World’s Most
Admired Companies” (2013)
• FORTUNE Magazine: “100 Best Places to Work For”
(2013)
• Reputation Institute: No. 12 among "America's
Most Reputable Companies" (2013)
• Bloomberg Businessweek Magazine:
No. 12
among “The Civic 50” listing of America’s Most
Community-Minded Companies (2012)
• Black Enterprise Magazine: Top 40 “Best Companies
for Diversity” (2012)
• Wal-Mart: “Small Parcel Carrier of the Year” (2012)
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29. Lesson Learnt
• The growth and success of FedEx was driven by
innovative ideas.
• He was highly committed towards his work.
• To run a high service organization, there should
have to get the commitment of the people that
only be able to deliver at the levels of
expectations of the customer.
• If you're not willing to work hard and you're not
willing to give it your total commitment, you're
probably not going to be successful.
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30. Contd…
 Corporate Philosophy of PSP: People ,
Service, Profit that the people treated fairly
provide good service and come up with
reasonable profit.
 Success of business depends upon the
Employees with profit sharing, promotions,
and commitments.
 Leading and empowering the employee to
make right decision.
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31. Contd…
• “As time changed and markets changed and
peoples' expectations changed, we changed
with them.”
• Management system should
built on
continuous quality improvement.
• Spending a huge amount of money and
employee friendly culture, after the philosophy
and the continuous improvement management
system, are the key of their success.
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32. Contd…
• He took business is a game, it's great fun.
• Sense of humor is everything. You've
got to enjoy what you're doing, and have
some fun, and be able to laugh at
yourself a bit.
• Even when things get bad, there's always
a humorous side to it.
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33. Contd…
• Criticism doesn't trouble. Criticism is a
real opportunity to improve.
• He had a strong desire to be a
successful in his life. “I've been very
interested in the people who I work
with being successful as well.”
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34. Summary
• Empowering people was one of the key to success .
• Understand how to treat people with dignity and
respect.
• Leadership
ability:
Frederick
Smith
is
a transformational leader. A transformation leader
inspires and excites followers to high levels of
performance.
• He had a ability to motivate employee, so they enjoy
working and want to come into work are loyal to FedEx
and they understand and believe in the vision he has for
the company.
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35. Contd…
• He never lost the confidence.
• He was very sure that what they
were
doing
was
extremely
important and was intended to be
successful.
• Success would not be accomplished
with his hands alone
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36. Customer Service in Nepal
╬ FedEx is represented in Nepal by a nominated Service
Contractor. For more information about the FedEx services
available from Nepal please contact:
╬ Company: Everest De Cargo (P.) Ltd
╬ Telephone: +977 1 4269 248
╬ Fax: +977 1 4269 249
╬ E-mail: express@edc.com.np
╬ Service centers:
− Kantipath, Kathmandu
− Kamaladi, Kathmandu
− Pulchowk, Lalitpur
╬ Service Available: Export/Import
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37. Last but not least…
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38. Fact About
•
•
•
•
Logo
The information about the package is just as
important as the package itself.
The FedEx logo is legendary among designers.
It has won over 40 design awards
Ranked as one of the eight best logos in the last
35 years in the 35th Anniversary American Icon
issue of Rolling Stone magazine.
Nearly every design school professor and graphic
designer with a blog has at some point focused
on the FedEx logo to discuss the use of negative
space.
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