1. Fausto Bernardini
Director, Cloud portfolio – IT Strategy and Architecture and Middleware Services
IBM
IBM Smart Business Development and Test
Enterprise development and testing capabilities from the Cloud

2. IBM cloud evolution
2H 2010
Increase number
1 H 2010 offerings on the “IBM
Cloud” for enterprise
Oct. 2009 LotusLive with workloads
“Click to Cloud” Advance capabilities
Analytics, Academic Skills for managing hybrid
June 2009 storage and Cloud service delivery
1Q 2009 e-mail offerings environments
• Smart Business
IBM “Smart New Cloud Expand HW Platform
Dev/Test on IBM
Business” consulting Cloud support
LotusLive.com Cloud.
portfolio based on services
collaboration services Enhanced security &
workloads and Drive ecosystem
Open beta for resiliency options
Test Cloud and cloud delivery choices of partners, ISVs,
consulting (incl. desktop and Development and VCs to IBM Compliance reporting
development and and Test on the Cloud options & Capacity
Established SaaS IBM cloud planning
test)
partner program for
IBM Software Analytics and
Industry Cloud
IBM client survey and Services
proof-of-concepts
validate “private
cloud” requirement
2 © 2010 International Business Machines Corporation

3. IBM’s Cloud Approach
…workload optimization
– Development and Test; Desktop; Collaboration; Analytics; Compute
– Rapid return-on-investment and productivity gain
…integrated service management
– Service delivery, service request, service monitoring
– Lowers operational costs, drives efficiency, enhances security
…deployment choices
– On the IBM Cloud, private, pre-integrated systems, hybrid
© 2010 International Business Machines Corporation

4. What our clients are telling us:
Multiple deployment models are required
Managed Hosted Shared Public
Private Private Private Cloud Cloud
Cloud Cloud Cloud Services Services
Enterprise Enterprise
Data Center Data Center Enterprise Enterprises Users
3rd party 3rd party
operated hosted &
operated
© 2010 International Business Machines Corporation

5. Shifting your development and test capabilities to the cloud
environment can drive key benefits.
Capabilities From To
Serve and storage Eliminate capital
10-20 percent
utilization expenditure
Cloud accelerates business value
across a wide variety of domains.
Self service None Unlimited
Test provisioning Weeks Minutes
Change management Months Days or hours
Release management Weeks Minutes
Fixed cost
Metering or billing Granular
model
Standardization Complex Self-service
Payback period for
Years Months
new services
Legacy develop and test environments Cloud-enabled develop and test
© 2010 International Business Machines Corporation
environment

6. What we are announcing on March 16, 2010
A continued focus on the workload optimization by announcing key new
delivery options and support for application development and test:
–Press announcement of the offering IBM
Smart Business Development and Test
on the IBM Cloud
–Expansion of the IBM Smart Business
Test Cloud, now the IBM Smart Business
Development and Test Cloud
–Common architecture
– Announcing the continuation of the IBM Rational Software Deliver Services
available on the IBM Smart Business Application Development and Test on
the IBM Cloud at no charge for a limited time
– New Cloud Computing resources on IBM developerWorks is the place to get
started developing and testing in the IBM Cloud. Provides a a single front door
to the IBM Cloud with technical resources and communities.
© 2010 International Business Machines Corporation

7. Smart Business Development and Test on the IBM Cloud – at a glance
What is the service?
A dynamic virtual development and test infrastructure
service, designed for the enterprise, on the IBM Cloud
What is the client buying?
Choice of virtual server configurations
Option to add persistent storage charged per usage
Network bandwidth charged per usage
Choice of pre-configured software images
– Rational Application Lifecycle Management software
– Lotus, WebSphere, DB2 and Informix stacks
What payment options are available?
Pay-as-you-go option (per VM hour charge)
Shared Reserved option
– 6 bundles (small, medium, large for 6 or 12 months)
– Reserved capacity plus discounted usage rate
What support is available?
www.ibm.com/cloud/developer Web-based forum for users to submit requests
Premium support 24X7 *
© 2010 International Business Machines Corporation
* Availability date TBA

8. IBM Smart Business Development and Test on the IBM Cloud provides
a shared cloud services model with virtual or dedicated service
delivery.
4 Enterprise A Dedicated*
Enterprise B Highest level of Isolation
Enterprise C Customer dedicated nodes
Virtual Local Area Network (VLAN) isolation by
customer
IBM Cloud
Shared Cloud Dedicated VPN solution
Services IBM Cloud platform
Pricing Model: Reserved pricing (Reserved OTC +
Discounted virtual machine rates)
A flexible enterprise-
oriented delivery model Virtual
that enables enterprises Hypervisor based isolation
to securely partition their Or optional VLAN isolation by customer for Dedicated
environment—virtual and VPN solution*
dedicated
Pricing Models: Pay-as-you-go model reserved pricing
(Reserved OTC + Discounted virtual machine rates)
* Dedicated support is planned for future availability.
© 2010 International Business Machines Corporation
* Availability date TBA

9. Our solution integrates services specifically designed to support the
needs of the enterprise.
Enterprise standard services Enterprise add-on services
Security
Network
Virtual machine (VM) isolation
Security group support Private circuits
SSH, HTTPS for management Bandwidth metering
Web identity management
Audit history report (VM environment)
Support
Operating system (OS) images Premium support
Redhat Enterprise Linux® 5.4
Novell SUSE 11
Storage
Network
Snapshot (backup and recovery)
Static IP address Persistent storage
Application Programming
Interfaces (APIs)
CLI and Restful APIs
Security APIs
Compute Cloud APIs
© 2010 International Business Machines Corporation

10. With rapid, automated setup through a self-service portal that is
designed for ease of use, you can deploy a service within minutes.
You can have your development and test environment
running in minutes on the IBM Cloud.
Click and choose Choose the hardware and Application provisioned
the service you need usage configuration and ready to run
Step 1 Step 2 Step 3
© 2010 International Business Machines Corporation

11. IBM Rational Software Delivery Services for Cloud Computing
For IBM Smart Business Development and Test on the IBM Cloud
Pre-release
Deploy Rational solutions on
the IBM Cloud
VM* VM* VM* VM* VM*
• Experience benefits of the cloud in the IBM RQM RTC RBF RAM RRC
Cloud environment.
O/S O/S O/S O/S O/S
• Leverage cloud solution faster with
immediate deployment from the IBM Cloud
catalog of Rational images with
standardized solutions and best practices.
• Reduce hardware acquisition concerns
• Collaborate with corporate
affiliates/partners – without granting access
to corporate domains
• Exploit basic Application Lifecycle
Management benefits in elastic, on-
demand infrastructure
“Rational Software Delivery Services for Cloud Computing removes
the barriers to productivity that slow development. I’m impressed with For more information:
the speed of the solution” http://www.ibm.com/rational/info/cloud-services
- Russell Stanley, Principal Quality Management Engineer, Trinity Software
© 2010 International Business Machines Corporation

12. Cloud Ecosystem of Business Partners is enhancing the client value
of IBM Smart Business Development and Test on the IBM Cloud
Development Tools
Testing Methods & Tools
Platform infrastructure
- Linux
Cloud & SaaS Application
Security
Cloud Management &
Governance
Cloud Application
Management & Monitoring
© 2010 International Business Machines Corporation

13. Banking customer: application development no longer has IT
bottleneck with a Test Cloud using IBM technology
Before After
Developers and testers are slowed down by the With the Test Cloud, developers and testers are
inefficient and manual process for requesting able to request their resources through an easy
resources to use self service portal
Test environments can take weeks to set up
Test environments are provisioned in minutes
which impacts development schedules
instead of weeks
Software configurations are not consistently
implemented and tracked which effects Software configurations are consistently
software quality deployed every time using stored workflows
Development is more productive
“Within my team we're running anywhere
between… ten and twenty-five projects at a
time… and every time we have to provision a
new environment, we take the time away from
the projects,…we have to go in and build a DR
environment or an additional test environment,
and whilst we're doing that, the projects are
suffering.” - Nicholas Parry, NedBank
Enterprise Architecture and Design Executive
© 2010 International Business Machines Corporation

14. IBM Smart Business Development and Test Cloud – at a glance
What is the service?
– Design and implementation of a private cloud for
a test and development environment
What is included?
– Self-service, catalog portal to request resources
– Cloud management platform that combines
service request management, automated
provisioning and change and configuration
management
What are the supported platforms and key
features?
– Out of the box support for VMWare, KVM and
PowerVM virtualized environments
– Enhanced Cloud end-user GUI based on Web
2.0 technology
– Image Management including save / restore
– Usage Metering and Accounting with ITUAM
What development and test tools are included in
the service catalog?
– Preconfigured software images for: Rational
Team Concert, Rational Asset Manager, Rational
Quality Manager, BuildForge
© 2010 International Business Machines Corporation

15. Smart Business Development and Test Cloud
A private cloud—containing system, storage, network and images—is built
at your site and includes:
A self-service portal for catalog-based requesting of test resources
A platform that combines service request management, provisioning and
change and configuration management for an integrated process
Extensible process automation platform
Cloud Service
Provider Management
Dashboard User
Configuration,
Monitoring Request
Management services
Use
services
Service catalog, Virtualized
image library infrastructure
© 2010 International Business Machines Corporation

16. IBM leverages Smart Business Test Cloud services internally
Business challenge
IBM needed a self-service development and test environment to allow
developers to deploy development and test server images more efficiently
and cost-effectively
In a traditional environment, the average test time provisioning was five days
Solution
IBM deployed the IBM Smart Business Test Cloud solution, allowing developers
to deploy the environment in a fraction of the time. The solution includes:
– Provisioning of a configured security and architecture-compliant environment
– Automated approval within preset monthly spend limits
– Self-service purchase of optional support services
Benefits
Provisioning of development and test servers in approximately one hour (versus
five days)
Significant reduction of labor associated with server provisioning, image setup,
approvals and maintenance
Higher machine utilization, fewer physical servers, less capital
Automated usage metering and billing with better service to end-users
© 2010 International Business Machines Corporation

17. IBM Rational Software Delivery Services for Cloud Computing
For IBM Smart Business Development and Test Cloud
Available
Deploy Rational solutions within
your corporate firewall
VM* VM* VM* VM* VM*
• Experience benefits of the cloud in your own RQM RTC RBF RAM RRC
environment. O/S O/S O/S O/S O/S
• Leverage cloud solution faster with immediate
deployment of customized Rational images
implemented by experienced deployment
experts
• Utilize resources & skills more effectively
– Avoid need for specialized skills for
installation of a cloud infrastructure and
applications.
• Allows flexibility to control how your private
cloud environment behaves, with added
benefit of Rational best practices applied.
“Cloud is a major innovation in testing. We are eager to reap these
opportunities, together with IBM Rational’s market-leading
technologies” For more information:
-Hans van Waayenburg, http://www.ibm.com/rational/info/cloud-services
CEO Sogeti Europe, and Head of Capgemini Global Testing
© 2010 International Business Machines Corporation

18. IBM CloudBurst at a Glance
A service delivery platform that is pre-integrated at the factory
Built-for-purpose based on the architectural requirement of specific workloads
Delivered and supported as a single product
Prepackaged, pre-configured servers, storage, networking, software and
installation services needed to stand up a private cloud
Installation and configuration
GTS Quickstart Services:
Deploy and integrate BladeCenter hardware in customer data center and network On-Site introductory Training
Configure local storage area network Overview and hands-on platform training including topics like:
Configure users and security profiles BladeCenter, local SAN and network switch management
Configuration and discovery of virtualized compute, network and storage resources Administrator and user level training
Configure self- service portal
Cloud Software Configuration: Base Hardware Configuration*:
Systems Director 6.1.1 with BOFM, AEM; ToolsCenter 1.0; DS 1 42U rack
Storage Manager for DS4000 v10.36; VMware VirtualCenter 2.5 U4;
LSI SMI-S provider for DS3400 1 3650M2 Systems Management Server
VMware ESXi 3.5 U4 hypervisor on all blades 1 HS22 cloud management blade
Tivoli Provisioning Manager v7.1 1 BladeCenter H chassis with redundant Ethernet and Fibre Channel switch
modules
– DB2 ESE 9.1; WAS ND 6.1.0.13; TDS 6.1.0.1
– Special purpose customized portal and appliance wizard that 3 managed HS22 blades
enables client portal interaction DS3400 FC attached storage
Tivoli Monitoring v6.2.1
– OS pack
© 2010 International Business Machines Corporation

19. IBM software and hardware enables the Private Test Cloud
IBM Tivoli Service
Automation Manager Tivoli Service Automation Manager
• Built on top of the IBM Service
Management Platform IBM Service Management Platform
• Orchestrates technology, Tivoli process automation engine
processes, people and data to Workflows, work and job management, role-based access
provide cloud computing services Service Oriented Architecture (SOA) services, notification,
and service management of escalation, governance, integration
cloud computing
Federated data subsystem
Services, assets, configuration items
Tivoli Provisioning Manager
Operational management technology
• Provides rapid provisioning of
Platform Usage and Energy
physical and virtual resources Security Provisioning Monitoring
management accounting management
services services services services services services
IBM Servers
Virtualized IT infrastructure
• IBM Director and other
virtualization technologies
© 2010 International Business Machines Corporation

20. Case Study: Retail Bank
Benefits
Improved time to market, higher
quality and reduced costs –
with a payback period of 10 months
Business Challenge
Creating custom configurations reliably for Projected Business Case Results
testing business applications was difficult Overall Savings: $2.2M
and resource intensive.
(over 3-year period)
Solution Payback Period: 10 months
Net Present Value (NPV): $1.5M
Created a self-service, flexible and secure
environment for use by internal Return On Investment (ROI): 435%
developers and testers worldwide to
develop, port, test and validate their
software on standard systems and
middleware.
© 2010 International Business Machines Corporation

21. Get started with cloud computing—in the right way
IBM Global Technology Services can help you …
Develop a cloud strategy and Condition your existing
roadmap infrastructure for cloud
Assess cloud deployment models, Virtualize and automate
service options and workloads existing systems
Plan and ROI analysis Add service management,
prepare Choose initial project service catalog
Start with an isolated cloud deployment
Architect and implement low-risk workloads such as test and development,
desktop, backup and recovery or storage
Pilot and Standardize workloads and supporting systems
deploy Deploy self-service portal
Roll out cloud across the enterprise
Enable additional workloads on a private cloud
Extend and Add new users
evolve Use trusted public cloud services to supplement business and IT workloads
© 2010 International Business Machines Corporation

22. IBM developerWorks
Enables IT professionals to
meet technical and business
goals
– Find technical resources and on-
line communities for successful
Cloud Computing investments.
– Understand new technologies
and standards decisions • 8M users worldwide, 4M unique visitors per month
• 30,000 items in our technical library
organizations will need to make. • Technical resources in 8 languages
• Includes "New to Cloud Computing?" guide. articles,
videos, hands-on virtual workshops, news, and events
– Discover skills IT teams will need
to acquire.
– Achieve project goals with ibm.com/developerWorks/cloud
reliable resources.
Ibm.com/cloud
© 2010 International Business Machines Corporation

23. Thank you for your time today.
For more information:
ibm.com/cloud
Contact:
Fausto Bernardini
fausto@us.ibm.com
© 2010 International Business Machines Corporation