The use of aggressive media persuasion to parody contemporary events is not only a tradition but also a phenomenon relative to recent developments. The aim of this study is to explore whether during social movements, extreme parody persuasion on social media will affect audience vision. A qualitative method is needed since the impending investigations are engaged with social movements. Moreover, the study required in-depth interviews to understand the impact of parody on the audiences concerned. This study displays the intention of parody communication, which, by the very nature of its origin in social movements, represents how authors desire to recall commonalities about the immense issues in Taiwanese current events in the summer of 2013, for example, the Chung-chiu Hung incident, nuclear cessation, and Dapu. From various visual images and lazy pack resources, we can see how these artists use their imagination to create finales using pictures as an element to remind the world of the strong issues beneath their works. This investigation draws conclusions about the relationship of parody and audience and about the value and effectiveness of parody with regard to attitudes toward major issues occurring in Taiwan, as well as the impact of parody on the motivation toward social movements. Moreover, this research explores aspects of social networks that assist in global recognition of parodies and social events.

1. 1
PLEASE BE SEATED AND SET THE PHONE INTO QUIET MODE

2. RESEARCH of the IMPLICATION of PARODY in Social Movements
「戲仿」應用於社會運動含義之研究
National
Cheng Kung
University
Institute of Creative Industries Design
2

3. Parody
Social Media
Social Movements
KEYWORDS
3

4. Parody
4

5. Aristotle384 BC – 322 BC
5

6. Poetic
“CounterSinging”
Literature to Art
Protest Art 6

7. Inappropriateness Resolution
Awaken Safety
Humorous Criticism
7

8. 8

9. 9

10. 10

11. 11

12. Motivation Impacts
(Domino)
12

13. Symbols in Phenomena
13

14. Symbols in Movements
14

15. Blossoms of Social Media
15

16. MOVEMENTSCAUSE PARODY
16

17. With Social Media…
17

18. CAUSE
PARODY SOCIAL MEDIAPHENOMENA
BEFORE
SHARING
MOVEMENT
AFTER
SHARING
Motivates
Initials
Conducts
Conducts
?
18

19. Focused
@
3 Incidents
Happens in 2013
19

20. Dapu Incident (2010-2014)
20

21. Death of Chung-Chiu Hung (2013-2014)
21

22. Nuclear Cessation (1991- )
22

23. OBJECTIVE
• To explore Roles of Parody in Visual Arts through Social
Media.
• To understand Assistance of Social Media in procedure of
Sharing the Parody Image and Raise Intension of Affair
from the Audience.
• To understand the Motivation and Phenomena of Parody
Image that Impact Audience in Different Aspects.
• The Research is Focus on the Flow Trend of Parody to
Visual Arts.
23

24. ANALYSING
[generate and transform
data]
CODING
[open, axial, selective]
COLLECTING
[visual data collection]
THEORETICAL SAMPLING
[Idea generation]
DEVELOPING
[Story Building]
THEORETICAL
SATURATED
[Thesis Inputs]
PROCEDURES
24

25. VISUAL
DOCUMENTS
• Secondary resource of parody images from media
and social media.
• Provided by Interviewees
25

26. 26

27. PARODY
VISUAL
ASPECTS
OUTCOMES PHENOMENA
27

28. RESEARCH
QUESTIONS
• How does parody impacts the society?
• How do visual images impact to readers?
• What is the relationship of Social Movement and Parody to
Phenomenon?
• What kind of outcomes does authors and readers expect to?
28

29. 10 INTERVIEWEES
Level of Join
Art Background
29

30. A B C D E F G H I J
Gender F F F M M F F M M & F M
Age 30 27 28 26 30 25 26 45 62 30
Background Design
Commu
nication
Design Design
Occupat
ional
Therapy
Design
Advertise
ment
Fashion
Commer
ce
Design
Work Tourist
Faculty
member
in school
Asus UX Student Student
Web
Designer
Advertise
ment
Director
Bookkee
per/
Banker
Student
Experience 0 2 2 1-5 1-5 1-5 10-15 20-30 Over 30 1-5
Art
Background Yes No Yes Yes No Yes No Yes No Yes
30

31. THE
FUNDAMENTAL
OF PARODY
TACTICS
IMAGES
MEANING
TOPICS
31

32. TACTICS
IMAGES
MEANING
TOPICS
IRONY
RIDICULE
KUSO 搞
IMITATING
32
• the artists attempt to use prior works and
revise them Into different aspect meaning
with humorous element
• KUSO is Taiwanese way to express parody,
brought from Japan, later it becomes a
internet phenomenon
• “Kuso is creativity that leads attitude of
society”

33. TACTICS
IMAGES
MEANING
TOPICS
IRONY
RIDICULE
KUSO 搞
ILLUSTRATION
TEXTS
SETTING
IMITATING
33
• If a story is not properly told, the
connotation of the image would out
of focus
• Tool of Incidents
• ounce of words is a finish touch of
an image

34. TACTICS
IMAGES
MEANING
TOPICS
IRONY
RIDICULE
KUSO 搞
ILLUSTRATION
TEXTS
SETTING
IMITATING
COLOR
SYMBOL
CULTURE
SLOGANS
34
• a contrast color would strengthen the
topic toward the viewers
• geng (梗）

35. TACTICS
IMAGES
MEANING
TOPICS
IRONY
RIDICULE
KUSO 搞
ILLUSTRATION
TEXTS
SETTING
HUMOR
VIEW EXPRESSION
AUTHOR
TIMELINESS
IMITATING
CONNECTION W/ AF
35
COLOR
SYMBOL
CULTURE
SLOGANS
• Seasoning to stimulus the public
opinions
• “tool of cycle”
• Positive society responsibility
• Judge which kind of participants that
they are going to inform
• Reform power
• Personal experience

36. TACTICS
IMAGES
MEANING
TOPICS
IRONY
RIDICULE
KUSO 搞
ILLUSTRATION
TEXTS
SETTING
HUMOR
VIEW EXPRESSION
AUTHOR
TIMELINESS
CONNECTION W/ PIC
IMITATING
CONNECTION W/ AF
STRAIGHT / METAPHORE / 喻
36
COLOR
SYMBOL
CULTURE
SLOGANS
• Revise with newer perspective
• Appreciate parody works by
recognition toward symbolic link
• Judge by artists
• Achievements
• Easy to understand

37. INCIDENT
STUDIES
DAPU
CHUNG-CHIU HUNG
NUCLEAR CESSATION
37

38. INCIDENT
STUDIES
DAPU
CHUNG-CHIU HUNG
NUCLEAR CESSATION
38

39. INCIDENT
STUDIES
DAPU
CHUNG-CHIU HUNG
NUCLEAR CESSATION
39

40. INCIDENT
STUDIES
DAPU
CHUNG-CHIU HUNG
NUCLEAR CESSATION
40

41. TYPOLOGIES
POLITICAL
ADVERTISE
LIVELIHOOD
ENVIRONMENTAL
41

42. SOCIAL
NETWORK
ONLINE PLATFORM
SHARE
MASS MEDIA
• PLATFORMS
• FEEDBACKS
42

43. ONLINE PLATFORM
SHARE
MASS MEDIA
• REPOSTS
• LIKES
• BUMPS
SOCIAL
NETWORK
43

44. ONLINE PLATFORM
SHARE
MASS MEDIA
SOCIAL
NETWORK
44

45. AFFAIR
&
TIMING
CURRENT EVENTS SOCIAL MOVEMENTS
45

46. READERS FEELINGS POSITIONS
46

47. CAUSE
BEFORE
SHARING
AFTER
SHARING 47

48. CAUSE
SOCIAL MEDIA
BEFORE
SHARING
AFTER
SHARING 48

49. CAUSE
PARODY SOCIAL MEDIA
BEFORE
SHARING
MOVEMENT
AFTER
SHARING
Motivates
Initials
49

50. CAUSE
PARODY SOCIAL MEDIACONCEQUENCE
BEFORE
SHARING
MOVEMENT
AFTER
SHARING
Motivates
Initials
Conducts
Conducts
50

51. CAUSE
PARODY SOCIAL MEDIACONCEQUENCE
BEFORE
SHARING
MOVEMENT
AFTER
SHARING
Motivates
Initials
Conducts
Conducts
Reforms
51

52. Current
Events and
Issues
Readers’
Position
Readers’
Feelings
Bumps
Mass
Media
Reposts
Feed-
backs
Likes
Political
Adver-
tisement
Liveli-
hood
Environ
-mental
Tactics
Social
Movements
52

53. RIDICULE
Fundamentals
Of Parody
Approach
Imagery
Meaning
Theme
IRONY
KUSO
IMITATING
HYPERBOLE
CONNECTION W/ IMAGES
STRAIGHT / METAPHORE
COLOR
ILLUSTRATION
TEXTS
SETTING
SYMBOL
CULTURE
SLOGANS
HUMOR
VIEW EXPRESSION
AUTHOR
TIMELINESS
CONNECTION W/ INCIDENT
PRECEPTION
OPPONENTS
TIMING
53

54. Frequency Level I
Indirect Relationships
Direct Relationships
54
Frequency Level II
Frequency Level III

55. 55
CURRENT
EVENTS &
ISSUES
AuthorTimeliness
Connection
With
Incident
Viewer
Expression

56. 56
POSITIONS
Timeliness
Viewer
Expression
Text
Symbol
Slogan
Color
Connection
With
Incident

57. 57
FEELINGS
HumorConnection with Incident
Straight/ Metaphor
IMAGERY
APPROACH
Timeliness
Viewer
Expression
Connection
With Image

58. 58
LIKES
Humor
Timeliness
Author
Connection
With
Incident
Viewer
Expression

59. 59
REPOSTS
Humor
Timeliness
Author
Viewer
Expression
Connection
With
Incident

60. 60
BUMPS
Humor
Viewer
Expression
AuthorTimeliness
Connection
With
Incident

61. 61
FEEDBACKS
Connection With Incident
Humor
Author
Viewer
Expression
Timeliness

62. 62
PLATFORM
Connection
With
Incident
TimelinessAuthor
Viewer
Expression

63. 63
MASS
MEDIA
Connection With Image
Humor
Viewer
Expression
Timeliness
Connection
With
Incident

64. 64
OTHERS
Viewer ExpressionAPPROACH
Timeliness
Connection with Incident
Connection with Image
Humor
IMAGERY
Straight / Metaphor
Author

65. 65
NUCLEAR
CESSATION
Viewer ExpressionAPPROACH
Author
Connection with Incident
Connection with Image
Humor
Straight / Metaphor
IMAGERY
Timeliness

66. 66
CHUNG
CHIU
HUNG
Viewer ExpressionIMAGERY
Author
Connection with Incident
Connection with Image
Humor
Straight / Metaphor
APPROACH
Timeliness

67. 67
DAPU
Viewer ExpressionHumor
Timeliness
Author
Connection with Image
IMAGERY
Straight / Metaphor
APPROACH
Connection with Incident

68. 68
POLITICAL
Viewer ExpressionIMAGERY
Timeliness
Connection with Incident
Connection with Image
Straight / Metaphor
Author
Humor
APPROACH

69. 69
ADVERTISE
Viewer ExpressionAuthor
Connection with Incident
Straight / Metaphor
Humor
APPROACH
IMAGERY
Connection with Image
Timeliness

70. 70
LIVELIHOOD
Viewer ExpressionAuthor
Timeliness
APPROACH
Connection with Incident
Straight / Metaphor
Humor
IMAGERY
Connection with Image

71. 71
ENVIRONMENTAL
Viewer ExpressionAuthor
APPROACH
Connection with Incident
IMAGERY
Straight / Metaphor
Humor
Connection with Image
Timeliness

72. 72
SOCIAL
MOVEMENT
Timeliness
Connection
With
Incident
Viewer
Expression
Author

73. CAUSE SOCIAL MEDIA SOCIAL MOVEMENT PARODY CONSEQUENCE
73

74. RESEARCH
QUESTIONS
• How does parody impacts the society?
• How do visual images impact to readers?
• What is the relationship of Social Movement and Parody to
Phenomenon?
• What kind of outcomes does authors and readers expect to?
74

75. DISCUSSION
&
CONCLUSION
• Symbol could be succeed from different culture
75

76. DISCUSSION
&
CONCLUSION
• Symbol could be succeed from different culture
• Symbol maintains key elements through time alteration
76

77. DISCUSSION
&
CONCLUSION
• Symbol could be succeed from different culture
• Symbol maintains key elements through time alteration
• Parody is tool of social movement
77

78. DISCUSSION
&
CONCLUSION
• Symbol could be succeed from different culture
• Symbol maintains key elements through time alteration
• Parody is tool of social movement
• Power of Reform
78

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