This document provides instructions for inserting macros into creative assets for several demand-side platforms (DSPs) like Atlas, AdForm, and DoubleClick. The macros replace placeholders with dynamic values like a click URL and cachebuster parameter to allow for click tracking and prevent cached creative views.

1. Creative Macro Insertions
Atlas
Find: href="
Replace: href="${CLICK_URL}
Find: ?click=
Replace: ?click=${CLICK_URL}
Find: ?click=${CLICK_URL}
Replace: /${CACHEBUSTER}?click=${CLICK_URL}
Find: " /></a
Replace: ${CACHEBUSTER}" /></a
Find: "/></a
Replace: ${CACHEBUSTER}"/></a
AdForm (with Adsafe only)
Find: &adsafe_preview=${IS_PREVIEW}">
Replace: ;${CACHEBUSTER};click=${CLICK_URL}&adsafe_preview=${IS_PREVIEW}">
Find: href="
Replace: href="${CLICK_URL}
Find: [timestamp]
Replace: ${CACHEBUSTER}
Mediamind
You may have to replace ‘false’ with ‘true’
Find: href="
Replace: href="$$${CLICK_URL_ENC}$$$
Find: false
Replace: false&ncu=$$${CLICK_URL_ENC}$$$
Find: [timestamp]
Replace: ${CACHEBUSTER}

2. DFA (DoubleClick)
IFrame
Find: [timestamp]
Replace: ${CACHEBUSTER}
Find: href="
Replace: href="${CLICK_URL}
Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH=
Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}" WIDTH=
Javascript
Find: [timestamp]
Replace: ${CACHEBUSTER}
Find: href="
Replace: href="${CLICK_URL}
Find: ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}">
Replace: click=${CLICK_URL};ord=${CACHEBUSTER}?adsafe_preview=${IS_PREVIEW}">
Mediaplex
Find: [cachebuster]
Replace: ${CACHEBUSTER}
Find: href="
Replace: href="${CLICK_URL}
Find: &mpvc=
Replace: &mpvc=${CLICK_URL}
Mediamind
Flashtalking
Find: href="
Replace: href="${CLICK_URL}
Find: varftClick = "";
Replace: varftClick = "${CLICK_URL}";